A couple times I pushed it into the 300+ range. I think the most is a tie between a GTS 640 and Palit's custom 8800 GTS 1 GB at about $385. I can't quite remember how well that worked out, I'm guessing the 8800 1 GB was sort of worth it cause matched the 9800 GTX refresh that came out after. Actually might have beaten it due to some die shrink latency issues. Now I'm holding myself in the $250 to $300 range. I got my 260 for $245. My 470 for $300, my second 470 for $233. I've been holding out for a 560 Ti 2GB but as opposed to my 8800 palit now uses truly awful PCB designs so I'm just sitting tight until 28nm.