Ok, which other board(s) should I compare for the price range for my main use?
Well, pick a color scheme, and then find all the board you want that match it in that price range. Every brand will have one that meets your needs, but not all will have the right colors.
You could also look at the ASUS Maximus V Hero, since Red/Black seems to kind of be where you are headed...Also the Gigabyte Z87X-UD4H...
You might ask, why did you review the MSI Z87-GD65 GAMING board first?
I actually worked a deal with MSI to get them on the review pages on launch day. The GAMING series of products are ones that really interest me on a personal level, and once MSI had them in my hands in Z77 Express form, I easily saw that they were on to something. As time went on a bit, I saw that other brands are also releasing boards this gen that are very much has focused on "platforms" rather than just being a board you use with anything, too. Then Computex saw MSI's Z87 GAMING boards, and gave MSI an award for the Z87-GD65 GAMING. I obviously saw something that Computex did as well.
So, what about the other brands? Well, for the most part, they've already shown that they are quite capable at delivering great products. MSI really stepped up their game lately, however, in way they haven't before, and it's not gone unnoticed.
Now, for pure OC fun, I'd not choose the GAMING boards, honestly. There is good reason why MSI also offers the MPower boards, and the X-Power is supposed to come out soon too. But when it comes time for me to give an honest opinion about other products, I have to hesitate since I haven't spent much time using other boards, just a few so far.