• Welcome to TechPowerUp Forums, Guest! Please check out our forum guidelines for info related to our community.

AMD "Summit Ridge" Die Pictured?

btarunr

Editor & Senior Moderator
Staff member
Joined
Oct 9, 2007
Messages
46,383 (7.68/day)
Location
Hyderabad, India
System Name RBMK-1000
Processor AMD Ryzen 7 5700G
Motherboard ASUS ROG Strix B450-E Gaming
Cooling DeepCool Gammax L240 V2
Memory 2x 8GB G.Skill Sniper X
Video Card(s) Palit GeForce RTX 2080 SUPER GameRock
Storage Western Digital Black NVMe 512GB
Display(s) BenQ 1440p 60 Hz 27-inch
Case Corsair Carbide 100R
Audio Device(s) ASUS SupremeFX S1220A
Power Supply Cooler Master MWE Gold 650W
Mouse ASUS ROG Strix Impact
Keyboard Gamdias Hermes E2
Software Windows 11 Pro
At its 2016 Annual Shareholders Meeting website, AMD reportedly posted a wafer shot of its upcoming 14 nm "Summit Ridge" CPU die. The "Summit Ridge" silicon is rumored to drive a number of performance-thru-enthusiast processor SKUs for AMD. The die pictured features eight CPU cores based on the "Zen" micro-architecture, a dual-channel DDR4 memory controller, 512 KB of L2 cache per core, and 16 MB of shared L3 cache split between two blocks of four CPU cores, each.

"Summit Ridge," much like the "Bristol Ridge" APU silicon, will be a true SoC, in that it integrates the southbridge on the processor die. With "Summit Ridge," AMD is also introducing a new inter-socket interconnect replacing its ageing HyperTransport technology. The new Global Memory Interconnect (GMI) bus provides a 100 GB/s path between two sockets. The "Summit Ridge" die features two such interconnect ports.



View at TechPowerUp Main Site
 

FordGT90Concept

"I go fast!1!11!1!"
Joined
Oct 13, 2008
Messages
26,259 (4.63/day)
Location
IA, USA
System Name BY-2021
Processor AMD Ryzen 7 5800X (65w eco profile)
Motherboard MSI B550 Gaming Plus
Cooling Scythe Mugen (rev 5)
Memory 2 x Kingston HyperX DDR4-3200 32 GiB
Video Card(s) AMD Radeon RX 7900 XT
Storage Samsung 980 Pro, Seagate Exos X20 TB 7200 RPM
Display(s) Nixeus NX-EDG274K (3840x2160@144 DP) + Samsung SyncMaster 906BW (1440x900@60 HDMI-DVI)
Case Coolermaster HAF 932 w/ USB 3.0 5.25" bay + USB 3.2 (A+C) 3.5" bay
Audio Device(s) Realtek ALC1150, Micca OriGen+
Power Supply Enermax Platimax 850w
Mouse Nixeus REVEL-X
Keyboard Tesoro Excalibur
Software Windows 10 Home 64-bit
Benchmark Scores Faster than the tortoise; slower than the hare.
512 KB L2...that sounds like it is on the low side.
 

TheLostSwede

News Editor
Joined
Nov 11, 2004
Messages
16,066 (2.26/day)
Location
Sweden
System Name Overlord Mk MLI
Processor AMD Ryzen 7 7800X3D
Motherboard Gigabyte X670E Aorus Master
Cooling Noctua NH-D15 SE with offsets
Memory 32GB Team T-Create Expert DDR5 6000 MHz @ CL30-34-34-68
Video Card(s) Gainward GeForce RTX 4080 Phantom GS
Storage 1TB Solidigm P44 Pro, 2 TB Corsair MP600 Pro, 2TB Kingston KC3000
Display(s) Acer XV272K LVbmiipruzx 4K@160Hz
Case Fractal Design Torrent Compact
Audio Device(s) Corsair Virtuoso SE
Power Supply be quiet! Pure Power 12 M 850 W
Mouse Logitech G502 Lightspeed
Keyboard Corsair K70 Max
Software Windows 10 Pro
Benchmark Scores https://valid.x86.fr/5za05v
512 KB L2...that sounds like it is on the low side.

Per core, so that's 4MB, plus 16MB L3 for 20MB in total, no different than Intel's current 8 core processors.
 
Joined
Dec 30, 2010
Messages
2,098 (0.43/day)
512 KB L2...that sounds like it is on the low side.

To keep the thing going, it's using a 512KB L2 cache rather bigger since it would make a larger pipeline for instructions to follow. They use the L3 cache to store larger chunks of data and communicate between the 2.

Remember this thing is completely redesigned with Jim on top of that team. We are going to get some competition back in the ring from AMD vs Intel.
 

FordGT90Concept

"I go fast!1!11!1!"
Joined
Oct 13, 2008
Messages
26,259 (4.63/day)
Location
IA, USA
System Name BY-2021
Processor AMD Ryzen 7 5800X (65w eco profile)
Motherboard MSI B550 Gaming Plus
Cooling Scythe Mugen (rev 5)
Memory 2 x Kingston HyperX DDR4-3200 32 GiB
Video Card(s) AMD Radeon RX 7900 XT
Storage Samsung 980 Pro, Seagate Exos X20 TB 7200 RPM
Display(s) Nixeus NX-EDG274K (3840x2160@144 DP) + Samsung SyncMaster 906BW (1440x900@60 HDMI-DVI)
Case Coolermaster HAF 932 w/ USB 3.0 5.25" bay + USB 3.2 (A+C) 3.5" bay
Audio Device(s) Realtek ALC1150, Micca OriGen+
Power Supply Enermax Platimax 850w
Mouse Nixeus REVEL-X
Keyboard Tesoro Excalibur
Software Windows 10 Home 64-bit
Benchmark Scores Faster than the tortoise; slower than the hare.
Per core, so that's 4MB, plus 16MB L3 for 20MB in total, no different than Intel's current 8 core processors.
Oh wow, I'm behind the times. Skylake only has 256 KB L2/core. :eek:
 
Last edited:

TheLostSwede

News Editor
Joined
Nov 11, 2004
Messages
16,066 (2.26/day)
Location
Sweden
System Name Overlord Mk MLI
Processor AMD Ryzen 7 7800X3D
Motherboard Gigabyte X670E Aorus Master
Cooling Noctua NH-D15 SE with offsets
Memory 32GB Team T-Create Expert DDR5 6000 MHz @ CL30-34-34-68
Video Card(s) Gainward GeForce RTX 4080 Phantom GS
Storage 1TB Solidigm P44 Pro, 2 TB Corsair MP600 Pro, 2TB Kingston KC3000
Display(s) Acer XV272K LVbmiipruzx 4K@160Hz
Case Fractal Design Torrent Compact
Audio Device(s) Corsair Virtuoso SE
Power Supply be quiet! Pure Power 12 M 850 W
Mouse Logitech G502 Lightspeed
Keyboard Corsair K70 Max
Software Windows 10 Pro
Benchmark Scores https://valid.x86.fr/5za05v
More details here http://dresdenboy.blogspot.tw/2016/05/first-amd-summit-ridge-wafer-spotted.html?m=1

And this, which is a guesstimate of what is what
 
Last edited:
Joined
Oct 10, 2009
Messages
929 (0.17/day)
System Name Desktop | Laptop
Processor AMD Ryzen 7 5800X3D | Intel Core i7 7700HQ
Motherboard MAG X570S Torpedo Max| Neptune KLS HM175
Cooling Corsair H100x | Twin fan, fin stack & heat pipes
Memory 32GB G.Skill F4-3600C16-8GVK @ 3600MHz / 16-16-16-36-1T | 16GB DDR4 @ 2400MHz / 17-17-17-39-2T
Video Card(s) EVGA RTX 3080 Ti FTW3 Ultra | GTX 1050 Ti 4GB
Storage Kingston KC3000 1TB + Kingston KC3000 2TB + Samsung 860 EVO 1TB | 970 Evo 500GB
Display(s) 32" Dell G3223Q (2160p @ 144Hz) | 17" IPS 1920x1080P
Case Fractal Meshify 2 Compact | Aspire V Nitro BE
Audio Device(s) ifi Audio ZEN DAC V2 + Focal Radiance / HyperX Solocast
Power Supply Super Flower Leadex V Platinum Pro 1000W | 150W
Mouse Razer Viper Ultimate | Logitech MX Anywhere 2
Keyboard Razer Huntsman V2 Optical (Linear Red)
Software Windows 11 Pro x64
Not one for anything AMD, but would be great to see them do well again. Always interested in new tech.
 
Joined
Oct 2, 2004
Messages
13,791 (1.93/day)
So, this is 8 physical cores and if SMT is confirmed, also 16 threads. I really hope this is it for AMD. They really need a technological breakthrough after rather disastrous Bulldozer series. Their latest CPU's only matured about now and even that in mid end segment where they compete well with price, but not as much in performance.
 
Joined
Sep 6, 2013
Messages
2,978 (0.77/day)
Location
Athens, Greece
System Name 3 desktop systems: Gaming / Internet / HTPC
Processor Ryzen 5 5500 / Ryzen 5 4600G / FX 6300 (12 years latter got to see how bad Bulldozer is)
Motherboard MSI X470 Gaming Plus Max (1) / MSI X470 Gaming Plus Max (2) / Gigabyte GA-990XA-UD3
Cooling Νoctua U12S / Segotep T4 / Snowman M-T6
Memory 16GB G.Skill RIPJAWS 3600 / 16GB G.Skill Aegis 3200 / 16GB Kingston 2400MHz (DDR3)
Video Card(s) ASRock RX 6600 + GT 710 (PhysX)/ Vega 7 integrated / Radeon RX 580
Storage NVMes, NVMes everywhere / NVMes, more NVMes / Various storage, SATA SSD mostly
Display(s) Philips 43PUS8857/12 UHD TV (120Hz, HDR, FreeSync Premium) ---- 19'' HP monitor + BlitzWolf BW-V5
Case Sharkoon Rebel 12 / Sharkoon Rebel 9 / Xigmatek Midguard
Audio Device(s) onboard
Power Supply Chieftec 850W / Silver Power 400W / Sharkoon 650W
Mouse CoolerMaster Devastator III Plus / Coolermaster Devastator / Logitech
Keyboard CoolerMaster Devastator III Plus / Coolermaster Devastator / Logitech
Software Windows 10 / Windows 10 / Windows 7
At least in their slide, where that die shot is, it still says 2016. That's good news.

Unfortunately they still aren't going to offer models with 6 or 8 excavator cores. I don't think it would cost them much in R&D. That means that AM4 will look pretty low-mid range socket when it comes out with only 4 core APUs and people interested in Zen will not care going to AM4 from now. They will wait. I also expect motherboards that costs over $100 to have poor sales. No one pays for an expensive motherboard to use it with an APU. And, OK, let's say that Zen comes out in the end of 2016. What will AMD be offering between the APUs and an 8 core Zen? DDR3 AM3+ FX processors?
Except if Zen comes at really low prices, with the 4 core model starting at $100-$150 and the 8 core model not going over $200-$250. If this is the plan, you have to wonder about Zen's performance and if it is a true Phenom successor or just a better Bulldozer - even if AMD says the opposite, even if it's architecture looks different and closer to Intel's.
 
Joined
Dec 15, 2006
Messages
1,703 (0.27/day)
Location
Oshkosh, WI
System Name ChoreBoy
Processor 8700k Delided
Motherboard Gigabyte Z390 Master
Cooling 420mm Custom Loop
Memory CMK16GX4M2B3000C15 2x8GB @ 3000Mhz
Video Card(s) EVGA 1080 SC
Storage 1TB SX8200, 250GB 850 EVO, 250GB Barracuda
Display(s) Pixio PX329 and Dell E228WFP
Case Fractal R6
Audio Device(s) On-Board
Power Supply 1000w Corsair
Software Win 10 Pro
Benchmark Scores A million on everything....
At least in their slide, where that die shot is, it still says 2016. That's good news.

Unfortunately they still aren't going to offer models with 6 or 8 excavator cores. I don't think it would cost them much in R&D. That means that AM4 will look pretty low-mid range socket when it comes out with only 4 core APUs and people interested in Zen will not care going to AM4 from now. They will wait. I also expect motherboards that costs over $100 to have poor sales. No one pays for an expensive motherboard to use it with an APU. And, OK, let's say that Zen comes out in the end of 2016. What will AMD be offering between the APUs and an 8 core Zen? DDR3 AM3+ FX processors?
Except if Zen comes at really low prices, with the 4 core model starting at $100-$150 and the 8 core model not going over $200-$250. If this is the plan, you have to wonder about Zen's performance and if it is a true Phenom successor or just a better Bulldozer - even if AMD says the opposite, even if it's architecture looks different and closer to Intel's.

I'd pay $250+ for an AM3+ Zen! Seeing as I just blew 240 on this GA-990FX-Gaming and an FX-8300.... LOL.

Not one for anything AMD, but would be great to see them do well again. Always interested in new tech.


Why not? AMD was pretty much spanking Intel for an entire decade not too long ago. Until they sold all their fabs and bought ATI.... (Hmm, yeah, I guess AMD is kinda stupid)
 

TheLostSwede

News Editor
Joined
Nov 11, 2004
Messages
16,066 (2.26/day)
Location
Sweden
System Name Overlord Mk MLI
Processor AMD Ryzen 7 7800X3D
Motherboard Gigabyte X670E Aorus Master
Cooling Noctua NH-D15 SE with offsets
Memory 32GB Team T-Create Expert DDR5 6000 MHz @ CL30-34-34-68
Video Card(s) Gainward GeForce RTX 4080 Phantom GS
Storage 1TB Solidigm P44 Pro, 2 TB Corsair MP600 Pro, 2TB Kingston KC3000
Display(s) Acer XV272K LVbmiipruzx 4K@160Hz
Case Fractal Design Torrent Compact
Audio Device(s) Corsair Virtuoso SE
Power Supply be quiet! Pure Power 12 M 850 W
Mouse Logitech G502 Lightspeed
Keyboard Corsair K70 Max
Software Windows 10 Pro
Benchmark Scores https://valid.x86.fr/5za05v
I don't understand all the negative comments about AMD and why price is an issue.
If they make a CPU that beats Intel on performance, people will pay for it, it's that simple. If they don't beat Intel, which most people seem to doubt and I'm not saying they will, then they're going to have to compete on price. No-one but AMD knows how well these chips perform, so it's no point to say this or that until we some some actual reviews of the chips. Besides, the world needs a competitive AMD, or we'll be stuck in the current situation where Intel offers 2-5% performance increases on a yearly basis, so here's hoping that AMD can come up with something competitive across the board.
 
Joined
Jul 9, 2015
Messages
3,413 (1.06/day)
System Name M3401 notebook
Processor 5600H
Motherboard NA
Memory 16GB
Video Card(s) 3050
Storage 500GB SSD
Display(s) 14" OLED screen of the laptop
Software Windows 10
Benchmark Scores 3050 scores good 15-20% lower than average, despite ASUS's claims that it has uber cooling.
What are those "Orochi" and "Summit"?



"high performance desktops" ^^
I'll keep my fingers crossed.
 
Joined
Feb 24, 2009
Messages
3,516 (0.63/day)
System Name Money Hole
Processor Core i7 970
Motherboard Asus P6T6 WS Revolution
Cooling Noctua UH-D14
Memory 2133Mhz 12GB (3x4GB) Mushkin 998991
Video Card(s) Sapphire Tri-X OC R9 290X
Storage Samsung 1TB 850 Evo
Display(s) 3x Acer KG240A 144hz
Case CM HAF 932
Audio Device(s) ADI (onboard)
Power Supply Enermax Revolution 85+ 1050w
Mouse Logitech G602
Keyboard Logitech G710+
Software Windows 10 Professional x64
Joined
Jan 20, 2014
Messages
299 (0.08/day)
System Name gamingPZ
Processor i7-6700k
Motherboard Asrock Z170M Pro4S
Cooling scythe mugen4
Memory 32GB ddr4 2400mhz crucial ballistix sport lt
Video Card(s) gigabyte GTX 1070 ti
Storage ssd - crucial MX500 1TB
Case silverstone sugo sg10
Power Supply Evga G2 650w
Software win10
8 physical zen cores (that is expected to be on intels SandyBridge level) suddenly makes AMD very interesting... one could say: "IPC sandy bridge level? pfff - that is so 2010".... answer is - yes and it is good... because intel have not evolved much away from that SanyBridge (maybe 20% max for Skylake) but intel still thinks that IPC like that and 4 cores - it is good enough (tough data shows that noone wants to upgrade and PC market is in slump - wonder why). but now amd will pack just a little bit slower 8 cores for same price.
 
Joined
Dec 28, 2012
Messages
3,478 (0.84/day)
System Name Skunkworks
Processor 5800x3d
Motherboard x570 unify
Cooling Noctua NH-U12A
Memory 32GB 3600 mhz
Video Card(s) asrock 6800xt challenger D
Storage Sabarent rocket 4.0 2TB, MX 500 2TB
Display(s) Asus 1440p144 27"
Case Old arse cooler master 932
Power Supply Corsair 1200w platinum
Mouse *squeak*
Keyboard Some old office thing
Software openSUSE tumbleweed/Mint 21.2
At least in their slide, where that die shot is, it still says 2016. That's good news.

Unfortunately they still aren't going to offer models with 6 or 8 excavator cores. I don't think it would cost them much in R&D. That means that AM4 will look pretty low-mid range socket when it comes out with only 4 core APUs and people interested in Zen will not care going to AM4 from now. They will wait. I also expect motherboards that costs over $100 to have poor sales. No one pays for an expensive motherboard to use it with an APU. And, OK, let's say that Zen comes out in the end of 2016. What will AMD be offering between the APUs and an 8 core Zen? DDR3 AM3+ FX processors?
Except if Zen comes at really low prices, with the 4 core model starting at $100-$150 and the 8 core model not going over $200-$250. If this is the plan, you have to wonder about Zen's performance and if it is a true Phenom successor or just a better Bulldozer - even if AMD says the opposite, even if it's architecture looks different and closer to Intel's.
And nobody buys a brand new AM4 motherboard to slap a 6 core bulldozer on it either. And why would they, when zen will most likely grind excavator into the ground? Any cost associated with putting a 8 core excavator chip (considering the excavator has no variants with l3 cache or more then 4 cpu cores, and NO construction cores have ever been made on 14nm finfet) on AM4 would be better spent on getting zen out the door. Even the AM4 excavator APUs are still 28nm.

You will have 2 and 4 core APUs, and a six and eight core zen. You dont need anything in the middle there. Gamers will go for the 6 and 8 core, the 2 and 4 core will find its way into OEM and mini itx builds. And I dont see why their $100+ mobos would sell any worse then intels, and those sell pretty well. Even AM3+ sold well considering it was so badly outdated. A modern AMD chipset with a modern CPU will sell like hotcakes.
 
Last edited:

bug

Joined
May 22, 2015
Messages
13,226 (4.06/day)
Processor Intel i5-12600k
Motherboard Asus H670 TUF
Cooling Arctic Freezer 34
Memory 2x16GB DDR4 3600 G.Skill Ripjaws V
Video Card(s) EVGA GTX 1060 SC
Storage 500GB Samsung 970 EVO, 500GB Samsung 850 EVO, 1TB Crucial MX300 and 2TB Crucial MX500
Display(s) Dell U3219Q + HP ZR24w
Case Raijintek Thetis
Audio Device(s) Audioquest Dragonfly Red :D
Power Supply Seasonic 620W M12
Mouse Logitech G502 Proteus Core
Keyboard G.Skill KM780R
Software Arch Linux + Win10
Last edited:

TheLostSwede

News Editor
Joined
Nov 11, 2004
Messages
16,066 (2.26/day)
Location
Sweden
System Name Overlord Mk MLI
Processor AMD Ryzen 7 7800X3D
Motherboard Gigabyte X670E Aorus Master
Cooling Noctua NH-D15 SE with offsets
Memory 32GB Team T-Create Expert DDR5 6000 MHz @ CL30-34-34-68
Video Card(s) Gainward GeForce RTX 4080 Phantom GS
Storage 1TB Solidigm P44 Pro, 2 TB Corsair MP600 Pro, 2TB Kingston KC3000
Display(s) Acer XV272K LVbmiipruzx 4K@160Hz
Case Fractal Design Torrent Compact
Audio Device(s) Corsair Virtuoso SE
Power Supply be quiet! Pure Power 12 M 850 W
Mouse Logitech G502 Lightspeed
Keyboard Corsair K70 Max
Software Windows 10 Pro
Benchmark Scores https://valid.x86.fr/5za05v
but now amd will pack just a little bit slower 8 cores for same price.

Who says it'll be at the same price? I'd expect these to cost more than Intel's equivalent if the performance is there.
 
Joined
Feb 11, 2009
Messages
5,403 (0.97/day)
System Name Cyberline
Processor Intel Core i7 2600k -> 12600k
Motherboard Asus P8P67 LE Rev 3.0 -> Gigabyte Z690 Auros Elite DDR4
Cooling Tuniq Tower 120 -> Custom Watercoolingloop
Memory Corsair (4x2) 8gb 1600mhz -> Crucial (8x2) 16gb 3600mhz
Video Card(s) AMD RX480 -> RX7800XT
Storage Samsung 750 Evo 250gb SSD + WD 1tb x 2 + WD 2tb -> 2tb MVMe SSD
Display(s) Philips 32inch LPF5605H (television) -> Dell S3220DGF
Case antec 600 -> Thermaltake Tenor HTCP case
Audio Device(s) Focusrite 2i4 (USB)
Power Supply Seasonic 620watt 80+ Platinum
Mouse Elecom EX-G
Keyboard Rapoo V700
Software Windows 10 Pro 64bit
I'd pay $250+ for an AM3+ Zen! Seeing as I just blew 240 on this GA-990FX-Gaming and an FX-8300.... LOL.




Why not? AMD was pretty much spanking Intel for an entire decade not too long ago. Until they sold all their fabs and bought ATI.... (Hmm, yeah, I guess AMD is kinda stupid)

Fanboysm cannot be explained by logic, its just another flaw in many a human mind.
 
Joined
Feb 11, 2009
Messages
5,403 (0.97/day)
System Name Cyberline
Processor Intel Core i7 2600k -> 12600k
Motherboard Asus P8P67 LE Rev 3.0 -> Gigabyte Z690 Auros Elite DDR4
Cooling Tuniq Tower 120 -> Custom Watercoolingloop
Memory Corsair (4x2) 8gb 1600mhz -> Crucial (8x2) 16gb 3600mhz
Video Card(s) AMD RX480 -> RX7800XT
Storage Samsung 750 Evo 250gb SSD + WD 1tb x 2 + WD 2tb -> 2tb MVMe SSD
Display(s) Philips 32inch LPF5605H (television) -> Dell S3220DGF
Case antec 600 -> Thermaltake Tenor HTCP case
Audio Device(s) Focusrite 2i4 (USB)
Power Supply Seasonic 620watt 80+ Platinum
Mouse Elecom EX-G
Keyboard Rapoo V700
Software Windows 10 Pro 64bit
So, this is 8 physical cores and if SMT is confirmed, also 16 threads. I really hope this is it for AMD. They really need a technological breakthrough after rather disastrous Bulldozer series. Their latest CPU's only matured about now and even that in mid end segment where they compete well with price, but not as much in performance.

Eh the bulldozer series was fine, dont exaggerate like that.
Truthfully AMD would be in much better waters atm if Intel did not do that shady price fixing bs they got a fined for by at least Europe.
Most people by far dont even need something as good as many a bulldozer chip.
 
Joined
Dec 30, 2010
Messages
2,098 (0.43/day)
I'd pay $250+ for an AM3+ Zen! Seeing as I just blew 240 on this GA-990FX-Gaming and an FX-8300.... LOL.

AM3+ is still being sold today, as motherboard vendors still create different type of mobo's such as GAMING and whatsoever, selling stuff on the budget.

Admitted; the AM3+ platform with a decent FX CPU holds well. Pair that with a good gfx card and you'll ready for most of the games on a decent resolution.

AMD CPU's OC very well as well. I am still going on a Phenom X6 1055T @ 4.2Ghz which shines in many MT programs and games.

I am awaiting first benches of the ZEN cpu and simply upgrade the complete package. AMD just as well could make the AM3+ CPU on a smaller node, being more power efficient, have some small upgrades and engineer-magic, and be OC'ed the shit out of with 6GHz or even higher.

Should still kick-ass :)
 
Joined
Jul 9, 2015
Messages
3,413 (1.06/day)
System Name M3401 notebook
Processor 5600H
Motherboard NA
Memory 16GB
Video Card(s) 3050
Storage 500GB SSD
Display(s) 14" OLED screen of the laptop
Software Windows 10
Benchmark Scores 3050 scores good 15-20% lower than average, despite ASUS's claims that it has uber cooling.
Joined
Dec 30, 2010
Messages
2,098 (0.43/day)
Oh man... :D Now if that price for the complete package would be RIGHT... AMD has a winner, and Keller defenitly has another reward on his CV.
 
Joined
Aug 2, 2011
Messages
1,451 (0.31/day)
Processor Ryzen 9 7950X3D
Motherboard MSI X670E MPG Carbon Wifi
Cooling Custom loop, 2x360mm radiator,Lian Li UNI, EK XRes140,EK Velocity2
Memory 2x16GB G.Skill DDR5-6400 @ 6400MHz C32
Video Card(s) EVGA RTX 3080 Ti FTW3 Ultra OC Scanner core +750 mem
Storage MP600 2TB,960 EVO 1TB,XPG SX8200 Pro 1TB,Micron 1100 2TB,1.5TB Caviar Green
Display(s) Acer X34S, Acer XB270HU
Case LianLi O11 Dynamic White
Audio Device(s) Logitech G-Pro X Wireless
Power Supply EVGA P3 1200W
Mouse Logitech G502 Lightspeed
Keyboard Logitech G512 Carbon w/ GX Brown
VR HMD HP Reverb G2 (V2)
Software Win 11
Sounds intriguing. Maybe get me to get this and ditch Sandy Bridge if price/perf are up there.
 
Joined
Aug 23, 2013
Messages
547 (0.14/day)
I don't understand all the negative comments about AMD and why price is an issue.
If they make a CPU that beats Intel on performance, people will pay for it, it's that simple. If they don't beat Intel, which most people seem to doubt and I'm not saying they will, then they're going to have to compete on price. No-one but AMD knows how well these chips perform, so it's no point to say this or that until we some some actual reviews of the chips. Besides, the world needs a competitive AMD, or we'll be stuck in the current situation where Intel offers 2-5% performance increases on a yearly basis, so here's hoping that AMD can come up with something competitive across the board.


I don't think history bears that out. If McDonalds makes a fine dining hamburger that's matching their competition's, do you think people are going to buy it? Because every attempt by McDonalds to go with a more expensive hamburger has failed to impact.

The reason is people don't go to McDonalds for an expensive hamburger. People don't go to AMD expecting an expensive CPU. AMD has spent far too many years hanging out in the low-cost bar to now come out and say, "We're premium now!"

They're going to have to build up to that. And unfortunately for them, they may not have the time to do that. No company goes from being the low-end, low cost competitor to the high end, premium product maker overnight without some build-up to get there. It's about mindshare as much as market share. Not even just with consumers, but also with companies building computers.

It just isn't as simple as they show up with a premium product that merely matches Intel and suddenly they're warranting high prices and see huge sales. The worst part for AMD is the very second AMD arrives with something approaching Intel like performance, Intel is going to use their control over manufacturing to drop prices across the board on all their products and squeeze AMD's profits out. And since Intel's been a premium product maker for the same number of years AMD has been slumming it in the low-cost sector, they'll suffer few to no consequences for it in the short term.

It's called momentum. What one has done is what one expects to be done for a while. By the time AMD finally convinces people their product is premium, Intel will have iterated to wreck it again. And the cycle will resume. The only thing working in AMD's favor is that CPU performance is not as important as it once was. Their best bet will be if THEY can initiate the price drop out from under Intel's pricing. That is, don't try to go high end and let Intel undercut them. Their product needs to have been designed from the get-go to undercut Intel's while offering equivalent performance.

If they did that, then they might have a fighting chance because it'll play to what customers expect.
 

TheLostSwede

News Editor
Joined
Nov 11, 2004
Messages
16,066 (2.26/day)
Location
Sweden
System Name Overlord Mk MLI
Processor AMD Ryzen 7 7800X3D
Motherboard Gigabyte X670E Aorus Master
Cooling Noctua NH-D15 SE with offsets
Memory 32GB Team T-Create Expert DDR5 6000 MHz @ CL30-34-34-68
Video Card(s) Gainward GeForce RTX 4080 Phantom GS
Storage 1TB Solidigm P44 Pro, 2 TB Corsair MP600 Pro, 2TB Kingston KC3000
Display(s) Acer XV272K LVbmiipruzx 4K@160Hz
Case Fractal Design Torrent Compact
Audio Device(s) Corsair Virtuoso SE
Power Supply be quiet! Pure Power 12 M 850 W
Mouse Logitech G502 Lightspeed
Keyboard Corsair K70 Max
Software Windows 10 Pro
Benchmark Scores https://valid.x86.fr/5za05v
I don't think history bears that out. If McDonalds makes a fine dining hamburger that's matching their competition's, do you think people are going to buy it? Because every attempt by McDonalds to go with a more expensive hamburger has failed to impact.

The reason is people don't go to McDonalds for an expensive hamburger. People don't go to AMD expecting an expensive CPU. AMD has spent far too many years hanging out in the low-cost bar to now come out and say, "We're premium now!"

They're going to have to build up to that. And unfortunately for them, they may not have the time to do that. No company goes from being the low-end, low cost competitor to the high end, premium product maker overnight without some build-up to get there. It's about mindshare as much as market share. Not even just with consumers, but also with companies building computers.

It just isn't as simple as they show up with a premium product that merely matches Intel and suddenly they're warranting high prices and see huge sales. The worst part for AMD is the very second AMD arrives with something approaching Intel like performance, Intel is going to use their control over manufacturing to drop prices across the board on all their products and squeeze AMD's profits out. And since Intel's been a premium product maker for the same number of years AMD has been slumming it in the low-cost sector, they'll suffer few to no consequences for it in the short term.

It's called momentum. What one has done is what one expects to be done for a while. By the time AMD finally convinces people their product is premium, Intel will have iterated to wreck it again. And the cycle will resume. The only thing working in AMD's favor is that CPU performance is not as important as it once was. Their best bet will be if THEY can initiate the price drop out from under Intel's pricing. That is, don't try to go high end and let Intel undercut them. Their product needs to have been designed from the get-go to undercut Intel's while offering equivalent performance.

If they did that, then they might have a fighting chance because it'll play to what customers expect.

Either you're too young or you've forgotten the days when an AMD FX processor would cost you $999...
AMD has had plenty of premium products that have sold for more than Intel's equivalent, so that's not what we're talking about there.

Oh and people do go to McD for silly burgers that are far more expensive than their regular menu items, so that's kind of a bad comparison as well, unless you live somewhere McD doesn't offer premium products.

But yes, you do have a point that AMD can't start charging $999 with it's first generation of hopefully competitive products, but at the same time, they're not going to sell a $500 for $200, as it doesn't make financial sense.

How AMD, which is not a fabless semiconductor manufacturer is going to be able to compete on price with Intel, I do not know, as that's not really going to be possible. That'd be like, taking your McD example, having Five Guys sell their burgers at McD prices...
 
Top