NVIDIA Formally Cuts Prices of GeForce RTX 2060 to $299

btarunr · Jan 17, 2020

When EVGA brought the $299 GeForce RTX 2060 KO graphics card to CES, we knew they couldn't pull it off without NVIDIA's blessings. With AMD claiming that its upcoming $279 Radeon RX 5600 XT outclasses the entire GeForce GTX 1660-series, including the GTX 1660 Super and range-topping GTX 1660 Ti, NVIDIA had to do something, and that something is a formal price-cut on its GeForce RTX 2060 down to USD $299.

When it launched a year ago in January 2019, the GeForce RTX 2060 commanded a $349 price-point, which was largely unfazed by AMD's introduction of the Radeon RX 5700 at the same price. The RX 5700 is faster than the RTX 2060, but NVIDIA probably counted on ray-tracing to sell the card. The new RX 5600 XT changes the landscape dramatically, if AMD's performance claims hold true. The entire GTX 16-series is outclassed at a sub-$300 price matching that of the top GTX 1660 Ti part, and there's no ray-tracing hardware to bail them out, either. NVIDIA could cut prices, but those would pancake the already cluttered product-stack. The only other option (which NVIDIA took), was to cut prices of the RTX 2060. It remains to be seen what AMD's next move is. With the RX 5700-series, it pulled off a last-minute price-cut ahead of launch.

View at TechPowerUp Main Site

Chomiq · Jan 17, 2020

The card is almost at the end of its life cycle now, doesn't change much. Still, better this than to introduce another product into the stack.

lewis007 · Jan 17, 2020

Nvidia deciding they've gouged the buying public enough!

Melvis · Jan 17, 2020

Ha! I'll believe it when I see it, still $539 here

ShurikN · Jan 17, 2020

Ohhhh lovely, this could bring 5700 prices down

Tsukiyomi91 · Jan 17, 2020

over here the cheapest RTX2060 (from Galax) is at around MYR1300 (after conversion + tax) for some time already, while the "premium" one goes no more than MYR2k. Not surprised.

sepheronx · Jan 17, 2020

Prices for a RTX 2060 here in Canada usually costs about $429 CAD or higher. Since RX 5700 itself can be had for same price here, its expensive.

Valantar · Jan 17, 2020

Yay competition! Now for AMD to respond with a $30-50 price cut across the RX 5xxx lineup, and we'd suddenly be looking at decent price/performance again. Not to mention a possible minor price war. Pretty please?

Xaled · Jan 17, 2020

Chomiq said:
The card is almost at the end of its life cycle now, doesn't change much. Still, better this than to introduce another product into the stack.

This is not only affecting 2060 but also the 2060s, 2070 and even the 2070s. All will look exaggeratedly overpriced now. And an introduction of new cards won't help at all

Chomiq · Jan 17, 2020

Xaled said:
This is not only affecting 2060 but also the 2060s, 2070 and even the 2070s. All will look exaggeratedly overpriced now. And an introduction of new cards won't help at all

You forgot 1660's, since 1660 Ti goes for $279 or so depending on the model.

EarthDog · Jan 17, 2020

So...I'm confused. Wondering the source of that considering the last official email I've received from them (2 days ago) states only the Evga KO and its reference card is $299....

Also, newegg isn't reflecting that price at all... https://www.newegg.com/p/pl?d=rtx 2060&Order=PRICE

I don't think Andand got it right...

EDIT: I see now... two have rebates...

bug · Jan 17, 2020

Sell the 2060 Super for $300, then we'll be talking.

remixedcat · Jan 17, 2020

Ugh.. after I spent 380 on mine

ffs nvidia

Chomiq · Jan 17, 2020

EarthDog said:
So...I'm confused. Wondering the source of that considering the last official email I've received from them (2 days ago) states only the Evga KO and its reference card is $299....

Also, newegg isn't reflecting that price at all... https://www.newegg.com/p/pl?d=rtx 2060&Order=PRICE

I don't think Andand got it right...

EDIT: I see now... two have rebates...

Polish NV site has updated pricing but they are out of stock (as usual).

sepheronx · Jan 17, 2020

So I verified and here its $400 for the 2060 KO at my local store. Of course it is out of stock.

EVGA GeForce RTX 2060 KO GAMING 6GB PCI-E w/ HDMI, DP, DVI - PCI-E Video Cards - Memory Express Inc.

www.memoryexpress.com

Other than that, any model other than KO (other 2060's) are more expensive of course.

At $400, the KO isn't bad at all tbh. But with how much I can get a rx 5700 for (while it is a crappy xfx model), it still isn't that good of a deal. But significantly better.

64K · Jan 17, 2020

Newegg is selling the EVGA RTX 2060 KO for $299 plus a free game and they are showing in stock and ready to ship.

EVGA GeForce RTX 2060 KO 6GB GDDR6 GAMING Video Card - Newegg.com

Buy EVGA GeForce RTX 2060 KO GAMING Video Card, 06G-P4-2066-KR, 6GB GDDR6, Dual Fans, Metal Backplate with fast shipping and top-rated customer service. Once you know, you Newegg!

www.newegg.com

QUANTUMPHYSICS · Jan 17, 2020

I see nothing wrong with a $299 entry point into the RTX series.

With the exception of people claiming to be "PC Master Race" pushing for ridiculous detail settings, this is a reasonable card for a decent, modern gaming PC.

SL2 · Jan 17, 2020

It's already at $330 in europe, and that's even with the much higher included tax.

Grafikkarten PCIe mit NVIDIA GeForce: 9 5242 - RTX 2060 Preisvergleich Geizhals EU

Preisvergleich und Bewertungen für Grafikkarten PCIe mit NVIDIA GeForce: 9 5242 - RTX 2060

geizhals.eu

ZoneDymo · Jan 17, 2020

great, now cut it again to 199 and we will be cool

medi01 · Jan 17, 2020

lewis007 said:
Nvidia deciding they've gouged the buying public enough!

No.
Nvidia deciding buyers would switch to competiotr, unless it acts.

agatong55 · Jan 17, 2020

I am just throwing this out there, but I bet you the new 5600xt is going to be cheaper than 279

EarthDog · Jan 17, 2020

agatong55 said:
I am just throwing this out there, but I bet you the new 5600xt is going to be cheaper than 279

Eventually... but I bet it won't be soon when you see its performance. I guessed low...

bug · Jan 17, 2020

medi01 said:
No.
Nvidia deciding buyers would switch to competiotr, unless it acts.

Yeah, because if you own a 2060, you'd definitely switch to a 5600XT :wtf:

Price cuts happen all the time, you think AMD would sell their stuff for peanuts if they didn't have competition? Just look at the cost of X570 mobos. HEDT CPUs? Still $1.4-4k a pop.

notb · Jan 17, 2020

agatong55 said:
I am just throwing this out there, but I bet you the new 5600xt is going to be cheaper than 279

Maybe it will, maybe not.
7nm remains rare and it's a large chip. One could carve 3 Zen2 dies instead (up to 24 cores).

QUANTUMPHYSICS · Jan 17, 2020

ZoneDymo said:
great, now cut it again to 199 and we will be cool

Cutting the 2060 to $199 would crash the GTX series prices.

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NVIDIA Formally Cuts Prices of GeForce RTX 2060 to $299

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