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AMD Ryzen 3000C-series Processors Based on Existing "Zen+" IP, Heavy TDP Optimization

btarunr

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AMD earlier today announced its Ryzen 3000C-series processors targeted at Chromebooks, a segment where the company feels it can bring more to the table than Intel's entry-level Celeron, Pentium Silver, and Pentium Gold mobile processors. Responding to a questionnaire by TechPowerUp, AMD revealed a handful details about these processors. The Ryzen 3000C-series processors are based on the 12 nm "Picasso" silicon, while the Athlon Gold and Athlon Silver parts are based on 14 nm. The "Picasso" based parts combine up to 4 "Zen+" CPU cores, with an iGPU based on the "Vega" graphics architecture, with up to 10 NGCUs. AMD has optimized all SKUs for a 15 W TDP target.

Responding to a question on storage specification or possible collaboration with MediaTek on WLAN controllers, AMD responded that it wishes a diverse hardware ecosystem for its OEM partners, without getting into specifics. There was no denial on the MediaTek bit. The Ryzen 7 3700C practically maxes out the "Picasso" silicon within the 15 W TDP envelope, which got us wondering if AMD has its eyes on the premium Chromebook segment, possibly even Google's first-party Chromebook Pixel brand. To this company responded that while the 3700C has a solid feature-set for premium Chromebooks, there are no first-party Pixel products on the anvil. AMD has just entered the market, and possibly wants to make a dent on the bulk of the Chromebook market first.



Responding to another question on which specific models AMD recommends for a Chromebook experience at 1080p or higher, AMD said that any of the iGPUs the company is launching today is fit for 1080p, including media playback at the resolution, however, higher segments of the "Vega" iGPU unlock more experiences, such as casual gaming, or web-based gaming. Cloud-based gaming from within Chrome should be possible, too. To a question on whether AMD is only targeting mobile devices such as Chromebooks, or has its eyes on other form-factors within the Chrome hardware ecosystem, such as Chromeboxes or AIOs, the company said that there are no restrictions on OEMs if they decide to use these chips on other form-factors, however that these chips were designed keeping Chromebooks in mind.

Lastly, to a question on whether there are AMD PRO features planned for the Chromebook segment, AMD responded that it's definitely looking to diversity the AMD PRO feature-set into many more product segments. This ties in with the MediaTek WLAN collaboration rumor. AMD is looking to create an end-to-end AMD PRO hardware ecosystem, including a WLAN controller that wears the AMD badge, to compete with Intel's vPro-capable WLAN controllers.

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Keullo-e

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Confusing model names but seems interesting with that TDP.
 
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Allows AMD to sell fairly cheap-to-make Picassos and Dalis (2C/4T3CU) for a good while longer, and make some pennies in this slightly off-beat range of devices.

Good business. Hopefully cheap devices.
 
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Uh, the 3700C seems to be identical to the 3700U in every way. Same deal for the 3500C vs 3500U.

Those are already 15W chips, so why the name change just for chromebooks?
 
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sorry i really tried to look that up but i don´t get the meaning of:
there are no first-party Pixel products on the anvil.
what does anvil mean ? like on the lookout or in near future.....

my go to translate tells me its an ambos
 
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sorry i really tried to look that up but i don´t get the meaning of:
there are no first-party Pixel products on the anvil.
what does anvil mean ? like on the lookout or in near future.....

my go to translate tells me its an ambos
An anvil is a device that is used for metal forming and fabrication.

The meaning is, AMD is not currently working directly with Google on a Pixel device.
 
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Allows AMD to sell fairly cheap-to-make Picassos and Dalis (2C/4T3CU) for a good while longer, and make some pennies in this slightly off-beat range of devices.

Good business. Hopefully cheap devices.
Let's not forget GF's WSA.
 
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AMD has just entered the market, and possibly wants to make a dent on the bulk of the Chromebook market first.
That's a bit of a weird statement considering they also showed this slide in the same presentation:

Source: AnandTech

So they've definitely already "made a dent".

The reason for not working with Google on a Pixel product is far more likely due to those being flagship products and these CPUs not being meant for that performance tier. Admitting as much would be equivalent to saying outright "hey, we launched these chips now, but we'll be launching even faster ones soon - so don't buy anything just yet!" Which, you know, sounds like a bad marketing strategy.
 
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