DeepCool Refreshes its Identity

btarunr · Jan 11, 2021

Today, premier PC hardware manufacturer DeepCool reveals a new corporate brand identity, redesigned logo, and website. This new brand identity reflects a continuous evolution of the organization, its products, and the computer hardware industry as a whole. The new DeepCool logo is composed of multiple square unit elements like components that can be assembled into a complete system, representing the spirit of DIY PC building.

DeepCool has been developing high-quality computer hardware for enthusiasts and PC gamers for over 20 years. The new branding unifies each product line under DeepCool and embodies our focus on delivering performance hardware and components for the DIY PC community. Look out for all-new DeepCool products in the upcoming year that feature the new brand identity and logo designed for the modern age.

The new DeepCool brand identity is an extensive initiative designed to carry the company forward in better serving its partners and customers.

View at TechPowerUp Main Site

Mussels · Jan 11, 2021

Oh great, now their logo is 8 bit - but with COLOUR!

owen10578 · Jan 11, 2021

That reads DR to me...

Valantar · Jan 11, 2021

owen10578 said:
That reads DR to me...

Yup, that is definitely not a c.

Also, "refreshing your identity" sounds like the kind of thing a con artist would do

tripleclicker · Jan 11, 2021

That doesn't look so good. If it's a c and it's opening downward... seems ominous, like bankruptcy.

lemonadesoda · Jan 11, 2021

Thank you to this new logo, i feel better served. :kookoo:

my_name_is_earl · Jan 11, 2021

As a graphic artist. That's stupid. For an average person, someone is really bad at Tetris.

Vayra86 · Jan 11, 2021

But they were already deepcool - how do you refresh this?

Apparently the artist had no idea either. Fools and money? Holy crap.. ehh rap, in new deepcool logo language

cst1992 · Jan 11, 2021

owen10578 said:
That reads DR to me...

I see a DT.

LTUGamer · Jan 11, 2021

my_name_is_earl said:
As a graphic artist. That's stupid. For an average person, someone is really bad at Tetris.

Agree. Actually most new "minimalistic" logos could be drawn by paint in 5 minutes.

DeathtoGnomes · Jan 11, 2021

LTUGamer said:
Agree. Actually most new "minimalistic" logos could be drawn by paint in 5 minutes.

30 seconds or less for the well trained... :shadedshu:

Valantar · Jan 11, 2021

DeathtoGnomes said:
30 seconds or less for the well trained...

Is anyone on earth "well trained" in Paint?

1d10t · Jan 11, 2021

For just $50 I could design better than that

DeathtoGnomes · Jan 11, 2021

Valantar said:
Is anyone on earth "well trained" in Paint?

for a logo like this, no training needed, but that puts us back at 5 minutes or less... :rolleyes:

r9 · Jan 11, 2021

They should ask for their money back.

Gmr_Chick · Jan 12, 2021

If that's a C, I'll kiss somebody's butt, lol. Clearly looks like a lower-case R to me...

r9 · Jan 12, 2021

Gmr_Chick said:
If that's a C, I'll kiss somebody's butt, lol. Clearly looks like a lower-case R to me...

I'm pretty sure there other forums that cover ass kissing .lol

System Name	RBMK-1000
Processor	AMD Ryzen 7 5700G
Motherboard	ASUS ROG Strix B450-E Gaming
Cooling	DeepCool Gammax L240 V2
Memory	2x 8GB G.Skill Sniper X
Video Card(s)	Palit GeForce RTX 2080 SUPER GameRock
Storage	Western Digital Black NVMe 512GB
Display(s)	BenQ 1440p 60 Hz 27-inch
Case	Corsair Carbide 100R
Audio Device(s)	ASUS SupremeFX S1220A
Power Supply	Cooler Master MWE Gold 650W
Mouse	ASUS ROG Strix Impact
Keyboard	Gamdias Hermes E2
Software	Windows 11 Pro

System Name	Rainbow Sparkles (Power efficient, <350W gaming load)
Processor	Ryzen R7 5800x3D (Undervolted, 4.45GHz all core)
Motherboard	Asus x570-F (BIOS Modded)
Cooling	Alphacool Apex UV - Alphacool Eisblock XPX Aurora + EK Quantum ARGB 3090 w/ active backplate
Memory	2x32GB DDR4 3600 Corsair Vengeance RGB @3866 C18-22-22-22-42 TRFC704 (1.4V Hynix MJR - SoC 1.15V)
Video Card(s)	Galax RTX 3090 SG 24GB: Underclocked to 1700Mhz 0.750v (375W down to 250W))
Storage	2TB WD SN850 NVME + 1TB Sasmsung 970 Pro NVME + 1TB Intel 6000P NVME USB 3.2
Display(s)	Phillips 32 32M1N5800A (4k144), LG 32" (4K60) \| Gigabyte G32QC (2k165) \| Phillips 328m6fjrmb (2K144)
Case	Fractal Design R6
Audio Device(s)	Logitech G560 \| Corsair Void pro RGB \|Blue Yeti mic
Power Supply	Fractal Ion+ 2 860W (Platinum) (This thing is God-tier. Silent and TINY)
Mouse	Logitech G Pro wireless + Steelseries Prisma XL
Keyboard	Razer Huntsman TE ( Sexy white keycaps)
VR HMD	Oculus Rift S + Quest 2
Software	Windows 11 pro x64 (Yes, it's genuinely a good OS) OpenRGB - ditch the branded bloatware!
Benchmark Scores	Nyooom.

System Name	Nero Mini
Processor	AMD Ryzen 7 5800X 4.7GHz-4.9GHz
Motherboard	Gigabyte X570i Aorus Pro Wifi
Cooling	Noctua NH-D15S+3x Noctua IPPC 3K
Memory	Team Dark 3800MHz CL16 2x16GB 55ns
Video Card(s)	Palit RTX 2060 Super JS Shunt Mod 2130MHz/1925MHz + 2x Noctua 120mm IPPC 3K
Storage	Adata XPG Gammix S50 1TB
Display(s)	LG 27UD68W
Case	Lian-Li TU-150
Power Supply	Corsair SF750 Platinum
Software	Windows 10 Pro

System Name	Hotbox
Processor	AMD Ryzen 7 5800X, 110/95/110, PBO +150Mhz, CO -7,-7,-20(x6),
Motherboard	ASRock Phantom Gaming B550 ITX/ax
Cooling	LOBO + Laing DDC 1T Plus PWM + Corsair XR5 280mm + 2x Arctic P14
Memory	32GB G.Skill FlareX 3200c14 @3800c15
Video Card(s)	PowerColor Radeon 6900XT Liquid Devil Ultimate, UC@2250MHz max @~200W
Storage	2TB Adata SX8200 Pro
Display(s)	Dell U2711 main, AOC 24P2C secondary
Case	SSUPD Meshlicious
Audio Device(s)	Optoma Nuforce μDAC 3
Power Supply	Corsair SF750 Platinum
Mouse	Logitech G603
Keyboard	Keychron K3/Cooler Master MasterKeys Pro M w/DSA profile caps
Software	Windows 10 Pro

System Name	ICE-QUAD // ICE-CRUNCH
Processor	Q6600 // 2x Xeon 5472
Memory	2GB DDR // 8GB FB-DIMM
Video Card(s)	HD3850-AGP // FireGL 3400
Display(s)	2 x Samsung 204Ts = 3200x1200
Audio Device(s)	Audigy 2
Software	Windows Server 2003 R2 as a Workstation now migrated to W10 with regrets.

DeepCool Refreshes its Identity

btarunr

Editor & Senior Moderator

Mussels

Freshwater Moderator

owen10578

Valantar

tripleclicker

lemonadesoda

my_name_is_earl

Vayra86

cst1992

LTUGamer

DeathtoGnomes

Valantar

1d10t

DeathtoGnomes

r9

Gmr_Chick

r9

System Name	Little Girl
Processor	Intel Q9650 @ 3.6GHz
Motherboard	Gigabyte x48 DQ6
Cooling	liquid cooling
Memory	4gb (2x2) OCZ DDR2 PC2-9200
Video Card(s)	Gigabyte HD6950 unlock to Asus 6970 specs
Storage	Crucial CT128M225 128gb SSD
Display(s)	Acer 27" LCD @ 2048x1152
Case	DIY (spit & glue, ducktape, cardboard)
Audio Device(s)	On-board HD Audio
Power Supply	ABS Tagan 850w
Software	Win7 64bit

Processor	i7 8700k 4.6Ghz @ 1.24V
Motherboard	AsRock Fatal1ty K6 Z370
Cooling	beQuiet! Dark Rock Pro 3
Memory	16GB Corsair Vengeance LPX 3200/C16
Video Card(s)	ASRock RX7900XT Phantom Gaming
Storage	Samsung 850 EVO 1TB + Samsung 830 256GB + Crucial BX100 250GB + Toshiba 1TB HDD
Display(s)	Gigabyte G34QWC (3440x1440)
Case	Fractal Design Define R5
Audio Device(s)	Harman Kardon AVR137 + 2.1
Power Supply	EVGA Supernova G2 750W
Mouse	XTRFY M42
Keyboard	Lenovo Thinkpad Trackpoint II
Software	W10 x64

System Name	The Sparing-No-Expense Build
Processor	Ryzen 5 5600X
Motherboard	Asus ROG Strix X570-E Gaming Wifi II
Cooling	Noctua NH-U12S chromax.black
Memory	32GB: 2x16GB Patriot Viper Steel 3600MHz C18
Video Card(s)	NVIDIA RTX 3060Ti Founder's Edition
Storage	500GB 970 Evo Plus NVMe, 2TB Crucial MX500
Display(s)	AOC C24G1 144Hz 24" 1080p Monitor
Case	Lian Li O11 Dynamic EVO White
Power Supply	Seasonic X-650 Gold PSU (SS-650KM3)
Software	Windows 11 Home 64-bit

Processor	Intel Core i5 4670K @ 4.8 GHz
Motherboard	AsRock Z87 Extreme 4
Cooling	Lepa NeoIllusion RGB CPU cooler
Memory	2*4GB Patriot G2 Series RAM
Video Card(s)	MSI Radeon R9 380 4GB
Storage	Transcend SSD 740 256GB + WD Caviar Blue 1TB
Display(s)	Samsung SA 300 24" Full HD
Case	NZXT Phantom 530 + Bitfenix Recon fan controller
Audio Device(s)	Creative SB0770 X-Fi Xtreme Gamer
Power Supply	PC Power and Cooling Silencer MkIII 750W 80+ Gold
Mouse	Logitech G502
Keyboard	Steelseries Apex RAW
Benchmark Scores	IT WORKS

System Name	Dumbass
Processor	AMD Ryzen 7800X3D
Motherboard	ASUS TUF gaming B650
Cooling	Artic Liquid Freezer 2 - 420mm
Memory	G.Skill Sniper 32gb DDR5 6000
Video Card(s)	GreenTeam 4070 ti super 16gb
Storage	Samsung EVO 500gb & 1Tb, 2tb HDD, 500gb WD Black
Display(s)	1x Nixeus NX_EDG27, 2x Dell S2440L (16:9)
Case	Phanteks Enthoo Primo w/8 140mm SP Fans
Audio Device(s)	onboard (realtek?) - SPKRS:Logitech Z623 200w 2.1
Power Supply	Corsair HX1000i
Mouse	Steeseries Esports Wireless
Keyboard	Corsair K100
Software	windows 10 H
Benchmark Scores	https://i.imgur.com/aoz3vWY.jpg?2

System Name	Poor Man's PC
Processor	AMD Ryzen 5 7500F
Motherboard	MSI B650M Mortar WiFi
Cooling	ID Cooling SE 206 XT
Memory	32GB GSkill Flare X5 DDR5 6000Mhz
Video Card(s)	Sapphire Pulse RX 6800 XT
Storage	XPG Gammix S70 Blade 2TB + 8 TB WD Ultrastar DC HC320
Display(s)	Mi Gaming Curved 3440x1440 144Hz
Case	Cougar MG120-G
Audio Device(s)	MPow Air Wireless + Mi Soundbar
Power Supply	Enermax Revolution DF 650W Gold
Mouse	Logitech MX Anywhere 3
Keyboard	Logitech Pro X + Kailh box heavy pale blue switch + Durock stabilizers
VR HMD	Meta Quest 2
Benchmark Scores	Who need bench when everything already fast?

System Name	Primary\|Secondary\|Poweredge r410\|Dell XPS\|SteamDeck
Processor	i7 11700k\|i7 9700k\|2 x E5620 \|i5 5500U\|Zen 2 4c/8t
Memory	32GB DDR4\|16GB DDR4\|16GB DDR4\|32GB ECC DDR3\|8GB DDR4\|16GB LPDDR5
Video Card(s)	RX 7800xt\|RX 6700xt \|On-Board\|On-Board\|8 RDNA 2 CUs
Storage	2TB m.2\|512GB SSD+1TB SSD\|2x256GBSSD 2x2TBGB\|256GB sata\|512GB nvme
Display(s)	50" 4k TV \| Dell 27" \|22" \|3.3"\|7"
VR HMD	Samsung Odyssey+ \| Oculus Quest 2
Software	Windows 11 Pro\|Windows 10 Pro\|Windows 10 Home\| Server 2012 r2\|Windows 10 Pro

System Name	The Captain (2.0)
Processor	Ryzen 7 7700X
Motherboard	Gigabyte X670E AORUS Master
Cooling	280mm Arctic Liquid Freezer II, 4x Be Quiet! 140mm Silent Wings 4 (1x exhaust 3x intake)
Memory	32GB (2x16) G.Skill Trident Z5 Neo (6000Mhz)
Video Card(s)	MSI GeForce RTX 3070 SUPRIM X
Storage	1x Crucial MX500 500GB SSD; 1x Crucial MX500 500GB M.2 SSD; 1x WD Blue HDD, 1x Crucial P5 Plus
Display(s)	Aorus CV27F 27" 1080p 165Hz
Case	Phanteks Evolv X (Anthracite Gray)
Power Supply	Corsair RMx (2021) 1000W 80-Plus Gold
Mouse	Varies based on mood/task; is currently Razer Basilisk V3 Pro or Razer Cobra Pro
Keyboard	Varies based on mood; currently Razer Blackwidow V4 75% and Hyper X Alloy 65