If you pay millions of dollars for hardware, you also pay for _specialized_ software for this hardware. You surely don't buy hardware for 200 000 dollars (for 1 card) to run 3DS MAX Studio. Your eco-system doesn't matter. This whole hardware is your eco-system. The deal is for eco-system.
So long story short. TPU screwed up by not confirming from at least two sources unofficial information from reddit and breaking the news that was basically not true.
Now they won't even retreat it or correct it. Yeah, full class journalism.