Tommorrow I will be picking up this HDTV from Bestbuy. It is an Insignia 32" White Edgelit LED LCD 1080p HDTV with 120hz frame rate interpolation for $499. The TV only accepts 60hz content and I think 24p content but interpolates that to 120 FPS. It has a native 4000:1 contrast ratio. It has a dynamic/BS contrast ratio of 80000:1. http://www.bestbuy.com/site/Insigni...HDTV/9577326.p?id=1218131058575&skuId=9577326 Recently I had bought an Element 32" 120hz LCD model from Walmart.com for just $349 but my experiment didn't work because the backlight bleed in the top left and right portions of the screen was too intense even with the lights on. Honestly the backlight probably wasn't that bad but Element did not have any options for backlight control built into the set. The only option was brighter than the sun. I couldn't settle or learn to deal with that so after 3 days I gave up on that one. Walmart even refunded my shipping costs. The Element set was amazing with motion and Devil May Cry 4 was nothing short of stunning since it wasn't too shadow dependant. I thought if this is as cheap as an LCD gets than a few more bucks might really lead to something spectacular for gaming and watching sports. I have a Sanyo PLV-Z5 for huge screen movie viewing in my bedroom so the movie experience is not as critical. I shoot that sucker right over my head while I'm lying in bed. The Element really got me thinking about pushing the envelope a little more and how for cinematic gaming 120hz can be amazing. It really does look like your PC is actually pushing more frames. Hell if it works it saves power. Pushing a native 120 frames is very demanding and will draw much more power at 1080p. Any thoughts? Any reason to not pull the trigger? I know input lag may be a problem. All I'm looking for is getting the thing to work reasonable well and being able to enjoy super smooth non-competitive gaming like Devil May Cry 4 or Dragon Age Origins while generally being able to aim accurately. I'm not looking to win a Starcraft tournament or something. The Element didn't seem to have a problem so I'm crossing my fingers for the Insignia. My budget is tight so spending more than $500 is not an option. That is why I am looking at a Bestbuy brand.