Yep. It's SO disappointing that it trails behind fairly little and costs 350 dollars less... So VERY disappointing that this performance is at the same cost as one of Nvidia's cards... I am just so sad that someone made a midrange card and it only barely lost to someone else's high end. T_T /sarcasm Look at reviews. Turn up the AA, and 4870 is in the lead! Oh, and you CAN add a fourth card... and still build the entire system for less than the cost of 3x GTX 280's. What happens then? The fourth card means nothing to you? Nope. I can't afford it. Rather buy 3 GTX 280s and save money. /more sarcasm I like this improvement. Look at the numbers. It's like... a 120% improvement over the 3870. It's like a 3870x2 overclocked to hell that has perfect scaling. Sorry if I sounded like an ass.