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7-Eleven Selling Video Games - Announces Entry Into the Industry

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#1
GameSpot - 7-Eleven to sell games 24-7-365

Gamers with a penchant for Slim Jims and Yoo-Hoo may have noticed something different on their last trip to the 7-Eleven: a selection of the season's biggest games, including Fallout 3, Guitar Hero World Tour, and Gears of War 2. Although those games are only available "while supplies last," they are by no means the end of the retailer's plans for the industry.

7-Eleven announced today its full-fledged entry into the gaming retailer market, saying that games are now a regular part of the chain's stock, right up there with Slurpees and potted meat food product. In addition to games, 7-Eleven is selling prepaid cards for a variety of massively multiplayer online games, as well as Xbox Live Marketplace and the PlayStation Network. In charge of the initiative is Michael Jester, the company's category manager for gaming and electronics.

"This is not just a holiday promotion for us," Jester said in a statement, "but a brand-new product line-up that will be available year-round. We may not be a total entertainment destination...yet, but we're hoping to expand our selection beyond the high-dollar, hot-selling games to include options for all budgets, like value-priced video games as well as DVD movies."



If 7-Eleven is going to be carrying games regularly, the convenience store's employees may need a bit of additional training. Along with numerous online reports of stores breaking release dates for their current slate of games, GameSpot employees were able to procure copies of Gears of War and World of Warcraft: Wrath of the Lich King before their official launches.

As for why 7-Eleven would get into games, the company said that its customer demographic "skews heavily" toward men in the 18-34 age range, which overlaps nicely with the gaming consumer population.
 
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#2
To bad I dont have a 7-11 in the area. :(
 
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#3
I first saw them doing this when Madden 09 launched. They had posters up at every 7-11 I saw. Personally I don't think I would buy a game from them unless it were really cheap.
 
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#4
I noticed this about a week ago, my local 7-11 had a whole rack of games, and a bunch of pre-orders for stuff like Gears 2. Pretty good that I don't have to drive 20 miles to the mall to get to a gamestop or something of the like just to get a new game.
 
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#5
I first saw them doing this when Madden 09 launched. They had posters up at every 7-11 I saw. Personally I don't think I would buy a game from them unless it were really cheap.
They aren't making any money from you, its to get you into the store to buy the game. And a bag of chips. And a drink. And whatever else they sell, all at exhorberant prices. The games are going to the be the same prices just like they are everywhere else. Its the convenience of not having to go to Best Buy or Gamestop or wherever you get your games.
 
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#6
So are people gonna start camping out at 7-11's for major release titles?
 
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#7
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#8
Probably woudnt be that different to Taget or Big W over here good prices just not alot of choice.
 
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#9
i got a lot of 7-11's here but i never go to them lol
 
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#10
No 7-11's in the ghetto. Only no name crap stations :p
 
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#11
I miss 7-11 none that I know of here in N.E. Ohio... sister in law SWEARS there is one but I've never found it, it's not even on their website
 
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#12
Yeah, I noticed too, on my way to work on the launch day of the warcraft expansion they had them right there with a big ad. I was surprised.