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$700-800 Ideal Price for GeForce RTX 4080: TechPowerUp Poll Surveying 11,000 Respondents

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The ideal price for the NVIDIA GeForce RTX 4080 "Ada" graphics card is around USD $700 to $800, according to results from a recent TechPowerUp Front-page poll surveying our readers. Our poll "How much would you pay for RTX 4080 at most?" received over 11,000 responses. At the number 1 spot with 22% of the vote is $800, closely followed by $700. Together, this range represents 44% of the voters. 14% of our readers think $600 is an ideal price, followed by "less than $400" at 13%. 9% think $500 seems fair, followed by 7% willing to spend as much as $900. 5% is happy to spend $1,100. 2% or less feel that the current $1,200 MSRP is justified or are willing to spend more than MSRP. There's more to a majority finding sanity with the $700 to $800 price-range.

With NVIDIA cancelling the RTX 4080 12 GB, the RTX 4080 16 GB became the only SKU to bear the name "RTX 4080." This $1,200 MSRP GeForce RTX 4080 is the successor to the RTX 3080, which debuted at $700, marking a $500 MSRP increase generation-over-generation (or +71%). You begin to see why most readers prefer the $700-800 range to be the ideal MSRP, and are willing to tolerate a $100 increase. For even more context, the RTX 3080 "Ampere" launched at the same $700 MSRP that its successor, the RTX 2080 "Turing" launched at. The GTX 1080 "Pascal" came out at $600 ($700 for the Founders Edition), which explains the interest for $600 in our poll.



And then there's a sizable chunk of our readers who simply seem disillusioned with GPU pricing, and feel that either $500 to $400, or something lower, is the max that they would be willing to pay for the RTX 4080. Can NVIDIA even break-even at such prices? NVIDIA's own quarterly financial results reference vague margins as high as 60% (not specific to any product, but as a general rule, margins tend to be proportionate to MSRP, with the higher priced products generally having a fatter margin). At 50% to 60% margins for its $1,200 MSRP, we'd be in the neighborhood of $500 to $600. We've seen examples in the past of NVIDIA cutting its prices in sharp response to competitive AMD products, with both brands fiercely locked in price-wars, and their products selling at less than half their MSRPs. So a $500 to $600 price for the RTX 4080 still seems possible on paper, and cannot be easily dismissed as "impossible."

On the other hand, prices have been going up everywhere: we've got inflation, higher prices for gas and power, and no doubt, TSMC is charging more for a 4 nm wafer than what Samsung has been charging for their 8 nm technology. NVIDIA was also Samsung's biggest customer—today there's plenty of competition for allocation on TSMC's latest and greatest nodes. Apple, Qualcomm, AMD, everybody wants their chips made on the best process in the world, so prices will end up higher for that reason, too.



A tiny fraction of our readers thinks that the $1,200 MSRP is fair, or is willing to pay more than $1,400. This probably aligns with the demographic that is actually buying the RTX 4080 at its current prices—or are willing to spend top-dollar for any other high-end graphics card. The poll results indicate that NVIDIA will be able to push more volume by lowering the price, but given the current inventory levels of GeForce 30 cards it could be that they rather be content selling the RTX 4080 at ≥$1,200 at high margins to a tiny fraction of people.

View at TechPowerUp Main Site
 
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If you factor in inflation, $800 seems more like it. GTX780 released in 2013 was around that price (in terms of buying power) as well.
 
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The poll poses a trick question - because it does not ask users what to them is a realistic price, but what would they pay for an RTX 4080. To that? 400 USD is a perfectly viable answer, even if NVIDIA actually loses money on selling one.
 
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This is an example of how marketing can have such a huge impact on perception. If Nvidia was able to sell past x80 models at $500-$800 and still make well over 50% margins, then the 4080 must include more silicon features to require an almost doubling of price to maintain margins.

If this is the case then the 4080 is something different and not directly comparable to past generations. But Nvidia doesn’t change the model name (Geforce) or model numbering (4080).

Thats a somewhat cowardly move by Nvidia’s marketing department showing very little initiative to sell something new. AMD is also at fault for not changing its GPU naming with the introduction of RDNA (although they did change their CPUs to Ryzen/Epyc from Athlon/Opteron/FX).

Let that be a lesson to you all. If you change something so significantly that it costs more, you need to change the name and market it differently. Otherwise past product comparisons will be brutal.
 
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Low quality post by trog100
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asking poor people what they would pay for a luxury item is a nonsense..

trog
 
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$700-800 range to be the ideal MSRP, and are willing to tolerate a $100 increase
No no, the MSRP should be max 700 with inflation and we are willing to tolerate 100 otherwise the final price will be 800 + 100 for tolerance + 100 for FE or 200 for AIB or 400 ASUS (and eat my shit ASUS with your stupid pricing and trying to be the Ferrari IT)

Also please do not take into accounts the poor numbers of vote over 1k, its clearly the marketing dudes who need their bonus at the end of the year..

This is an example of how marketing can have such a huge impact on perception. If Nvidia was able to sell past x80 models at $500-$800 and still make well over 50% margins, then the 4080 must include more silicon features to require an almost doubling of price to maintain margins.

If this is the case then the 4080 is something different and not directly comparable to past generations. But Nvidia doesn’t change the model name (Geforce) or model numbering (4080).

Thats a somewhat cowardly move by Nvidia’s marketing department showing very little initiative to sell something new. AMD is also at fault for not changing its GPU naming with the introduction of RDNA (although they did change their CPUs to Ryzen/Epyc from Athlon/Opteron/FX).

Let that be a lesson to you all. If you change something so significantly that it costs more, you need to change the name and market it differently. Otherwise past product comparisons will be brutal.

Customers & lessons doesnt compute bro, you cannot use both words in the same sentence :eek:
Who care about names, comparisons need to be brutal if it need to be !
 
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I think "ideal price" is stretching the headline a bit. The actual question was "How much would you pay for RTX 4080 at most?" not "what is the ideal price". Eg, I'd pay more for a bottle of water during an emergency disaster than what I'd regard as the normal fair price. Problem with GPU's is, the mining emergency is mostly over and the "shortages" of newer GPU's are almost entirely artificially constrained supply (as in "we deliberately made very few RTX 4090's so that we could use 'they all sold out quick' as justification for massive price hikes all the way down the chain but we'll blame inflation" gaslighting)...
 
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I reckon the people voting $500 or less were either highly displeased with Nvidia, or that was the max they would pay for a GPU no matter the name. I fell into the last category.

The most money that most people would pay is the ideal price, from a profitability perspective. Nvidia seems to be doing the exact opposite of "penetration pricing" right now. I expect drastic price cuts when the new Radeons drop.
 
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Of cause 700 usd is a more suitable price. 1200 usd is out of wack, no matter how I look at it.
 
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4080 should be no more than 600$ the people who say 800$+ i just want know why... msrp should be 600$ and only high end cards that are made for overclocking like strix can be priced 700$~800$
4080ti msrp 800$ high end cards 900$~1000$
4090 should be 1200$ people paying 1600$+ for a Gpu is insane.
 
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i'm sorry but people that say they would happily pay 1000 and more are just trolling you. That or they work at NVDA and/or have shares in the company

Have they not seen the performance? are they just buying the stickers?
 
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700 USD = 700 EUR (with tax), bring back price parity!
 
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This is an example of how marketing can have such a huge impact on perception. If Nvidia was able to sell past x80 models at $500-$800 and still make well over 50% margins, then the 4080 must include more silicon features to require an almost doubling of price to maintain margins.

If this is the case then the 4080 is something different and not directly comparable to past generations. But Nvidia doesn’t change the model name (Geforce) or model numbering (4080).

Thats a somewhat cowardly move by Nvidia’s marketing department showing very little initiative to sell something new. AMD is also at fault for not changing its GPU naming with the introduction of RDNA (although they did change their CPUs to Ryzen/Epyc from Athlon/Opteron/FX).

Let that be a lesson to you all. If you change something so significantly that it costs more, you need to change the name and market it differently. Otherwise past product comparisons will be brutal.

They would rather work less, for the same profit.

Meaning instead of making more cards, they make a few but charge more to make a profit, the lazy way, the other way, is the harder way, it's to charge less, make more, and make the same profit. The former makes people angry, and the latter makes people happy. Funny how nGreedia doesn't want to make people happy. lol

nVidia is a bunch of lazy, sleazy, unjust scumbags. Done with them until they rectify their errors.
 
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Nvidia probably ends up with mountains of inventory again....

Market will sort it out eventually. I expect top card like the 4090 to go for $800 max....

Eventually.
 
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700 USD = 700 EUR (with tax), bring back price parity!

comparing the USD with EUR prices this last black friday/week/month, this got completely out of control. Insane.
 
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800€ for an 80 class Card is pretty steep... especially after we now have a whole class (90, 90 Ti) above it.
500-600€ is more than enough for a small die with a dirt cheap low end PCB.
 
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4N must be really expensive
With this 300mm xx60 class size die, it could be cheaper than the 600mm die in 3080
 
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As consumers we should not being paying significatly more for a gfx card than a console. For example the MSRP for the 3080, while higher than I have paid in the past for a GPU (£300-400) was atleast reasonable and would eventually come down as time passed (pandemics aside). I had thought that nViida had seen the error of thier ways after the B$ pricing that was the 2080Ti. But here we are again with the 4080/4090.

And on that subject look how little you can pick up a 2080Ti for now, its 70% below its original MSRP. But we have the 3070 thats a better card for the same money. But back to the 300-400 bracket, we have the RX 6650 (new), for nearly half the price of the 3070 yet match or beat it in performance. But if you have 3070 money, just get a RX 6800 (matching or beating the 3080) rendering the 2080ti/3070 utterly and completely irrelevent.

Just a blunt reminder, AMD and nVidia do not care about you as the consumer, so you should not care about them. So bide your time and wait. If you must upgrade, do it intelegently and make sure you keep the upgrade costs reasonable by trading/selling your old stuff as you upgrade.
 
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I just gave in and bought an Asus tuf 3070 v2 for $585. Mainly due to the fact my youngest daughter needed a new gpu. I gave her my old 2070 which worked great for 1440p @144hz gaming on it. I was trying to hold out for the 4070 but this card dropped below 600 bucks and I jumped on it. I will not pay the increased prices for the 4xxx cards. These prices are crazy for GPU's. The 4080 should be back to $699 due to ethereum becoming POS.
 
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