Activision Blizzard held their earnings call a couple of days ago where the company recorded a record-breaking year with $7.16 billion in revenue. According to the video game publisher's breakdown of their sources of income, player investment contributed to more than half of their annual revenue. Activision specifically used the term "in-game net bookings", which is nothing more than fancy jargon for microtransactions. The financial report revealed that Activision raked in $4 billion from microtransactions alone. Popular titles like Call of Duty: WWII, Overwatch, Destiny 2, Hearthstone, and World of Warcraft contain microtransactions where players can spend money on different cosmetic and other in-game items. However, Candy Crush maker King Digital Entertainment, acquired by Activision in 2015, was the strongest performer of 2017 contributing with a little over $2 billion through microtransactions.