You know why AMD couldn't deliver the best products in recent times? Because they have been struggling with acquiring enough R&D money. And talking sh*t about their products, blaming them for anything nVidia does wrong, and so on, certainly won't help them becoming competitive on the high end again.
Buy the card that best suits you, I don't care, but don't spread misinformation*. Change the mindshare (AMD sucks*) and in long term everyone wins, it's really simple.
* this is not directed at you specifically, but spoken generally ...
The reason AMD couldn't deliver is because they
decided not to deliver. Its really that simple and its really obvious as well. If you can read between the lines and judge the product at face value, they even say so themselves. - Polaris: 'We will focus on the midrange where volume of sales is highest'. Vega: 'we are primarily making a HPC product, not a gaming GPU'. GCN: 'we need an architecture not specifically for gaming but for everything'.
Its entirely their own fault their GPU division is where it is. Nvidia doesn't have anything to do with that. In the meantime, Nvidia just does what it does best: refinement after refinement that translates to solid products that are very cost effective and lucrative for them at every price point. Nvidia's approach has made them money. AMD's approach has been ruining their margins ever since they acquired ATI. What follows is a fanbase that takes everything AMD says for granted, keeps looking at 'the next best thing' that, every time it gets to market, is already obsolete or never really translates to performance or the revolutiionary change in the landscape. I mean look at DX11 > Mantle / DX12 and éven Vulkan. When the RX480 arrived and the refreshed driver model got traction, everyone yelled 'omg look at the DX12 perf'. Today, nobody cares about any sort of difference in DX12 performance between Nvidia and AMD. Simply because in the end, it never really translated to noticeable performance differences, but AMD managed to fix the discrepancy in performance on DX11 (or in fact, the API fixes it for them). There is not ONE situation where an AMD card of a lower tier gets to a performance level of an Nvidia card that is one or half- a tier above it.
Its a great example of how the AMD fanbase keeps inflating arguments to 'improve the AMD mindshare'... but its counterproductive because every time we see the actual product and performance, it is a letdown. Between Hawaii, Fury X and Vega, all of the high end GPUs were overinflated and performed 'meh' in a big way. Be it on temps, relative performance, OC capability, noisy stock coolers and crappy AIOs or very bad hardware optimization with Vega; there's always something substantial failing.
In the end thát is what people remember, and they also see an AMD crowd that follows up with a myriad of fixes and workarounds 'to make it better'. Here's the kicker: 95% of all consumers doesn't want to make it better, they just want it working right out of the box. It would serve AMD a lot better if people slowed the hype train, especially the fans themselves. Its no longer credible and it actually never really was.
Note, I talk of fans - not fanboys - this is never intended to spark that worthless back and forth. Its just the trend that I'm seeing when it comes to 'mindshare'.
Nobody is asking you to boycott anyone.
The video exists so that as a more educated consumer you can take these things into account when deciding to purchase a product.
A lot of people in this thread are very short term minded, and I don't blame them for the fact Nvidia presently makes superior product. However I will absolutely blame them for the fact that they seem to think that absolves Nvidia of wrongdoing and exploitative or monopolistic business practices. Those things should be part of the landscape of deciding to make a purchase. If the benefits outweigh the negatives then yes, buy the product. But don't assume that because the benefits outweight the negatives, that means the negatives don't exist.
I have an Intel and Nvidia based system myself, but I am absolutely in favour of AMD having a stronger market position versus both of those companies, because as we're seeing with HEDT right now, competition breeds MASSIVELY faster product improvement, and lower pricing for consumers.
This right here is a perfect example of how the support for AMD is harming them. The long term reality is that the company is NOT providing what it set out to provide, not three years ago, not two, and not one year ago. Not this year. And not even next year. What really needs to happen is for this ship to sink, and to get recovered by a company that IS willing and able to compete with Nvidia. A company also that knows how to play the market in the same, merciless way Nvidia does it.
All of that does not change anything about the fact that yes, when Nvidia 'is at it again' with blatant lies or misrepresented facts (3.5 GB & GPP, looking at you) they deserve the community backlash. And that backlash is effective. GPP is shot, and they lost a case on the 3.5GB. AdoredTV's whine and rant about this company has very little to add to that. The complaints about Gsync and Gameworks for example are ridiculous. Nothing stopped AMD from doing similar. Nvidia has made serious investments that pay off, and that is all that really is. Investments, also, that have improved gaming in real ways. FreeSync would not have existed if it wasn't for Gsync. Tech like TXAA and FXAA similarly are results of Gameworks that benefit us all. Nvidia has many engineers that go out to visit devs and support them to optimize performance. Those are real investments that deserve, and create real payoffs and its really odd to criticize a company for doing that, because 'its competitor doesn't do it'.