all AIOs are simple, Install it push the power button done, Swiftech and EKs allow for expansion ie gpu cooling a bigger rad etc. Doesnt mean you have to utilize that functionality. That said i prefer Swiftech over EK mostly because EK's handling of their leaky parts was pretty much bullshit.a Corsair and other AIOs are fine too. Just if i was gonna spend $130 on a CLC corsair unit i would rather spend $165 for 280mm Swiftech unit. $35 difference might be too much for some people thats perfectly fine. But generally speaking you get what you pay for. I would pay the extra bit for a premium AIO thats a bit more unique vs something that is pretty much a retread with LEDs. That you pay more for thanks to its nifty software that pretty much is unnecessary and adds cost to the design.