You realize they also have the best warranty and if a new socket comes out they always have an adapter kit and you can request it free of charge right? Thus when you buy a Noctua cooler it is supported longer than any other manufacturer's product on the market. The build quality is exceptional. In fact I had two fans on a cooler recently and one of the fans had a vibration noise when in push pull Noctua sent me another fan so I had the best performing product I could buy. Its their support and service that you pay for. Not everyone can afford the best of the best, but if you truly want a cooler that has the best support period along with good cooling low noise and no nonsense you buy Noctua.