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AMD/ATI's new Innovation



AMD has been on a roll lately with bringing new innovations to graphics market.

1. They Brought DX10.1

2. They were the first to break 1 Teraflop Barrier

3. They were the first to use GDDR4 and GDDR5

Now they have made a new innovation ,

They are going to use DDR3 memory on low-end graphic cards such as HD4670 instead of GDDR3 that we see on about every card.

DDR3 memory offers GDDR3 performance at DDR2 prices according to AMD.

Non-G DDR3? Sure, Why Not

For a while now we've been seeing either DDR2 or GDDR3 on most graphics cards. The future standard looks to be GDDR5 at this point (with 4 being skipped due to its not-that-much-better-ness when compared to GDDR3), but currently board makers are faced with an interesting situation: DDR3 is coming down in price due to its adoption on the desktop.

The push to GDDR3 was to fill the need in the graphics industry for faster DRAM, so it came along a little ahead of DDR3 and has served us well for the past few years. DDR3 is now finding traction in the desktop world and prices are starting to come down as every major platform will support DDR3 going forward. Performance is apparently fairly similar at the speeds DDR3 can hit (we don't really have a way of testing this ourselves right now, but this is what AMD is telling us), so price is really the only differentiator.

The future: GDDR5 at the high end and DDR3 at the low end for graphics cards

Cheaper DRAM means cheaper boards, especially on the low end where we won't see really high speeds where GDDR3 or GDDR5 would be required. This is a good thing as it will hopefully bring performance down to the mainstream faster.


Forgot to add, Multi-Monitor in Crossfire

And CrossfireX ( Mix and match different cards )
Apr 4, 2008
4,659 (1.30/day)
System Name Obelisc
Processor i7 3770k @ 4.8 GHz
Motherboard Asus P8Z77-V
Cooling H110
Memory 16GB(4x4) @ 2400 MHz 9-11-11-31
Video Card(s) GTX 780 Ti
Storage 850 EVO 1TB, 2x 5TB Toshiba
Case T81
Audio Device(s) X-Fi Titanium HD
Power Supply EVGA 850 T2 80+ TITANIUM
Software Win10 64bit
Well then I'd expect ati/amd to start taking a large chunk out of nvidia market share even more so once nehalem goes mainstream. It will push the cost of the ddr3 down, which will lower the price of the HD 4670 variants using it down even further for big system builders like dell. I can envision it being a $50 or less per unit part for them. Something capable of playing modern games that well for so cheap could be massively beneficial not just for the quality of their systems but for pc gaming in general. To get something that can max out ut3 and enjoy crysis on lower resolutions in that many systems would be wonderful.