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AMD Displays Technology Leadership with New AMD Xilleon Panel Processors

malware

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#1
AMD today unveiled a new family of AMD Xilleon panel processors designed to provide unrivaled visual quality in liquid crystal display (LCD) digital TVs. AMD’s new panel processors deliver advanced motion compensation and frame rate conversion technology for excellent image processing, resulting in a rich, immersive entertainment experience.


“The visual experience now defines the user experience. We are committed to helping manufacturers deliver crystal clear ‘20/20 television’ to a growing mainstream market of digital TV consumers worldwide, enabling The Ultimate Visual Experience,” said Dave Di Orio, corporate vice president and general manager, AMD’s DTV division. “AMD is driving innovation and design efficiencies with outstanding technology in highly integrated, flexible AMD Xilleon processor solutions, which now span from TV motherboards to display panels.”

As consumers demand ever larger TVs with greater visual clarity, such as that offered by full high-definition (1080p) technology, the appearance of picture defects such as blurred motion, or jerky movements referred to as “film judder”, can detract from the viewing experience and leave consumers dissatisfied with their TV purchase. This trend toward larger TVs, coupled with the global transition to digital TV broadcasts starting with the U.S. in early 2009, has significantly increased the importance of DTV visual quality.

To help LCD TV manufacturers deliver a superior visual experience, the new AMD Xilleon 410, 411, 420 and 421 panel processor family is designed to provide unrivaled picture quality up to full HD resolution, with design flexibility to enable TV brand differentiation, and unprecedented system integration to help reduce manufacturing costs. This advanced technology has been chosen by Samsung, the world’s largest provider of thin-film-transistor, liquid crystal displays (TFT-LCD), for their patented 120Hz Motion Compensated Frame Interpolation (McFi) solution.

“AMD Xilleon panel processors customized with Samsung proprietary McFi technology are enabling us to set what is essentially a new industry standard for crystal clear television picture quality,” said Sang Soo Kim, Ph.D., executive vice president and Samsung fellow, Samsung Electronics. "Working closely with AMD helps us maintain our leadership position in supplying superior panel solutions to our valued customers.”

AMD Xilleon panel processors offer motion compensation and frame rate conversion based on AMD’s enhanced phase-plane correlation technology, supporting high-quality visual processing for 100Hz/120Hz LCD TVs up to full HD resolution. The key is the processor’s ability to identify incoming 24Hz/60Hz film and video signals and convert them to 120Hz by determining motion between picture frames and intelligently creating additional content frames to represent that ‘in-between’ motion with exceptional clarity. To provide greater flexibility for manufacturers to customize their TVs, these AMD panel processors offer a high degree of programmability and can be integrated into the LCD panel subsystem or TV motherboard.

Mitsubishi MZW series 120Hz LCD TVs, which are based on Samsung’s McFi solution and the AMD Xilleon panel processor, are available in three panel sizes in Japan. Other leading TV manufacturers are expected to adopt AMD Xilleon panel processors in early 2008.

Source: AMD
 

FreedomEclipse

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#2
this is great news for AMD. their entering a new market. also one which doesnt have an Intel presence if you dont mind me saying which can be good or bad as their are probably more established manufacturers that have been doing it longer then AMD have been painting themselves green.

good luck AMD. remeber to send us over a 50" tft when your done i need something so i can watch my pr0n on
 
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#3
well done AMD!

no reviews are available yet:(
 

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#5
Tis heartening. The bigger picture is that AMD is diversifying into a lot of things, and even if it doesn't have a performance leadership, at least it's growing consumer base. Good for it, it can strike at any sector any time and gain leadership.
 

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#6
Amazing job for AMD here it's nice to see them expanding their field from just CPU's to everything else, good move IMO :toast:
 

ryboto

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#7
AMD is only "expanding" to this because they own Ati. Ati has been making display processors for digital television for a long time.
 
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#8
great news for both AMD and ATI (in the long run). Perhaps AMD is starting to consider pushing their HD capabilities in the very near future - they're defi building a strong base to do so.
 

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#9
I hope AMD has some good chips out in 4/5 months so I dont have to go intel :ohwell:

Great news tho I like how they are expanding :eek:
 
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#10
Great news tho I like how they are expanding :eek:
true that, gives investors confidence, especially considering the ups and downs of the CPU market competition.
 

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#11
Sweetness. As close to CRT TVs as we can get, the better. Takes the best of both worlds.
 

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#12


This is a live image, keeps updating on its own. Would be funny keeping an eye each time AMD makes an announcement...they're doing this on a weekly basis now.
 
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#13
They are striking more fear into the hearts of their investors than they are to Intel. Its like a (under)dog fighting an elephant.