Pretty much everything I was going to say. The only reason they picked the 980X for the price compare is because it is an Extreme edition and it is $1000. Compare it to a 2600K build and I bet the numbers are pretty damn close. And all the talk in the OP about Intel being in for a "Price-performance shock" is hardly accurate. They possitioned the 2700K in a way that allows them to adjust prices on the 2600K as they wish specifically in preperation for this.