AMD's FX-8150 was only mildly competitive with previous-generation Intel processors such as the Core i5-2500K, but to make matters worse, Intel launched its new "Ivy Bridge" Core processors that promise small but sizable performance improvements over its predecessors. The Core i5-3570K, for example, will be priced on par with FX-8150, if its price is left to itself. AMD has apparently cut prices of FX-8150 in Europe. Price aggregator Geizhals shows that the FX-8150 is available for as low as 179 EUR (incl. taxes). The PIB chip is now packed in a more cost-effective paperboard box, instead of the tin box AMD launched the SKU with.