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AMD Kills ATI Brand, Future Products to Feature Brand Change

Discussion in 'News' started by btarunr, Aug 30, 2010.

  1. DaMulta

    DaMulta My stars went supernova

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    I'm throwing one out there!!!


    RIP
    TEAMATi
     
    pjladyfox says thanks.
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  2. sunil New Member

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    They aren't dropping the Radeon GPU's, just the ATI name on them.
     
  3. entropy13

    entropy13

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  4. SK-1

    SK-1

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    In a Galaxy Far Far...you know the rest.
    I feel like the last scene in Toy Story-3. Andy's going to college.
     
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  5. ArmoredCavalry

    ArmoredCavalry

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    Seems like this is designed to help AMD cpu sales.

    Maybe they are hoping some of their gpu success rubs off?
     
  6. erocker

    erocker Super Moderator Staff Member

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    This doesn't seem to be helping AMD stock today. :ohwell: They need new CPU's fast.
     
    Completely Bonkers says thanks.
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  7. bear jesus

    bear jesus New Member

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    I admit out of all the new logo's that is definatly my fav one.... shame its not the one amd chose
     
  8. crow1001

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    Not true, Intel have their ways and they don't want that little CPU maker AMD next to their logo, so any OEM rigs with Intel guts and an AMD GFX card will not display the AMD logo, it just says Radeon, big fail by AMD, they gain no more publicity yet kill of a massive GFX brand established 25 years ago. :laugh:



    http://www.anandtech.com/

    OEM logo

    [​IMG]



    And on hardware next to Intel logo

    [​IMG]
     
  9. a_ump

    a_ump

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    so according to those graphs, AMD has gained a crapload of marketshare. its split bout even now between it n nvidia correct.
     
  10. D4S4

    D4S4

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    Well, when i go to my local computer store to order me my shiny new radeon 6xxx, i bet my ass that i'll say: one ati radeon 6xxx, please! and the guy behind the counter will go WTF dude... :shadedshu

    anyhow, i shall always remember my ati radeon 9600pro that fell honourably to my overclocking tortures and my current X1800gto is still faithfully ticking @ 675/1350mhz since 2006. (it can even pull off 700/1400mhz, which is a pretty damn high oc for the said card if you ask me!)

    ATi 4evah!!!1! :rockout: :rockout: :rockout:
     
  11. DonInKansas

    DonInKansas

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    Meh. Three little letters don't make any difference to me.
     
  12. DanTheMan

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    Those in the know will see no difference but those who don't will ask for ATI - not see them and then purchase NVidia because they think ATI is no longer available. Talking about shooting yourself in the foot!
     
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  13. NC37

    NC37

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    Totally wasn't necessary. Don't know anyone that would have mixed up APUs with ATI. The CPU side has always been linked with AMD while GPU to ATI. The new APUs would have been seen as an AMD part regardless. Using the ATI name in marketing likely would have helped sales for those too since its got a stronger like factor than AMD.
     
  14. OneCool

    OneCool

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    Look behind you!!
    Farewell ATI!

    You will be missed :(


    The end of an era...
     
    10 Year Member at TPU
  15. fullinfusion

    fullinfusion 1.21 Gigawatts

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    Isn't it going to cost a shit load of cash re-naming there gpu's?

    Any way I welcome the change :D
     
  16. Wile E

    Wile E Power User

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    I disagree. Nobody I know refers to them as Radeon or by partner name. They refer to them as ATi (insert model number here).

    That said, I don't think it will make much difference in the grand scheme of things.
     
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  17. Super XP

    Super XP

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    Now here's a good read, something AMD should highly listen too. There will be a lot of I Told You So AMD after the ATI brand is no more.



    LINK:
    http://www.xbitlabs.com/news/video/display/20100824064709_AMD_s_Rumoured_Rejection_of_ATI_Brand_May_Be_the_Worst_Branding_Decision_by_the_Company.html
     
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  18. 20mmrain

    20mmrain

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    You Heard it here first :) (Dan Rathers asks 20mmrain for News Advice) J/K I am just happy I found a story first this time and my thread didn't get closed down LMAO!

    ***Edit***
    Never mind Sigh It was closed now. It was fun while it lasted!
     
  19. Super XP

    Super XP

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    Join the Stay Alive Campaign for ATI :D

    [​IMG]
    [​IMG]
     
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  20. erocker

    erocker Super Moderator Staff Member

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    Seriously.. Why?
     
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  21. MadCatMk2 New Member

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    I can see a lot of people being confused by this in the near future. Most people who are not into these things, not only are not aware of AMD buying ATi, but are just now realizing that ATi cards are just as / better than what Nvidia has to offer.

    If one thing bugs me though it's that I won't see the name "Athlon" again from what I can tell. I can't forgive this to AMD.

    "Vision" sounds like something Microsoft(R)(TM) would make.
     
  22. RuskiSnajper

    RuskiSnajper

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    I would , if there's more people , im in !!!

    That's not becase of a hope of getting it back , but that's the least we can do for celebrating demise.



    btw:

    [​IMG]
     
  23. H82LUZ73

    H82LUZ73

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    You could also say like calling it FIAT but it is owned by Ford..........SO if we named changed Ferrari it would go under Ford brand not FIAT that is what Henry Jr bought FIAT for.
     
  24. H82LUZ73

    H82LUZ73

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    If they can`t read the logo on the XFX card by the pci-e fingers then well.......They have had AMD on the cards this whole time look here (srry if i get in trouble for the pic )http://www.techpowerup.com/reviews/AMD/HD_5000_Leaks/images/xfx5870.jpg
     
  25. H82LUZ73

    H82LUZ73

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    They are keeping the Radeon name so it wil have the new Radeon sticker .
     

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