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AMD may abandon processor brand names

T

twilyth

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Advanced Micro Devices may can specific brand-names of its microprocessors in order to emphasize its corporate AMD Vision trademark and attract attention to its corporate brand. As a result of the move, Athlon, Phenom and Sempron will vanish into oblivion.

When AMD completes its consumer desktop processor lineup with code-named Llano and Zambezi microprocessors later this year, it will not introduce any new brand-names for them, but will divide then into different classes of its Vision platforms, according to a document seen by X-bit labs. Instead of traditional Phenom, Athlon and Sempron, AMD's product family will include FX-series, A-series and E-series microprocessors.
 
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#2
I really don't see why AMD is making all these name changes I am all for out with the old in with the new but gee..
 
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#3
Good IMO.

A model number will suit me fine.
 

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#4
It really doesn't matter what they're called as long as they distinguish between enthusiast, mainstream, and budget.
 
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#5
I reserve to label E-series the Ewwww rank :D
 

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#6
i think this was good move from AMD,
 

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#7
This wouldn't bother me.

All I care about is that the CPUs are clearly labelled according to their performance and class and they don't start doing nvidia style bullshit rebrands.
 

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#8
interesting, but not that huge a deal.
 
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#9
Why can't they make it plain and simple?

AMD Axxx
AMD Bxxx
AMD Cxxx
AMD Dxxx

A = high end
B = mid end
C = low end
D = netbook low power

This way you'd have AMD A550 Black Edition as highest end CPU and AMD E120 as lowest end netbook CPU. The higher in alphabet and the lower the number = the lowest model.
The lower on the alphabet and with highest number = the highest model.

Why don't they keep this naming scheme forever and throw in special names to markk the series name? This way it's simple to know what you're buying, where it falls on the performance/price chart and the special name will tell you when they were made (what series).
 
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#10
Well the only names i really ever liked were the Athlon and Duron ones.
 
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#11
I only hope that new naming scheme wil not be confusing.
 

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#12
so they aren't bringing back the FX series they are ruining the tradition FX name making it a whole line of chips this is ugh. thanks while we are at it lets make the next mustang GT500 a inline 4. AMD ruining traditions one line at a time.


on a happier note it explains why the E-350 was just an E-350 and not a "sempron" which is what it will fall under lineup wise
 
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#13
Don't care what they call them as long as its value for the money and I can afford it.
 
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#14
i am completely against this, the names have been getting worse as it is, what we really need is just better sounding names, bring back components like the 'quantum fireball'
 
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#15
Except that Quantum Fireballs sucked beyond belief.
 
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#16
Good move.
 
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#17
Like others have said, same thing goes for me. As long as they keep a good price/performance ratio and make it distinguishable from each segment, I'm ok with this.
But everyone has got to admit, this is making the computer hardware loose it's character. It's stopping to sound cool and it's getting more geeky.
 
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#18
Except that Quantum Fireballs sucked beyond belief.
Yes but if i was buying parts at the time i would of bought it anyway just so i could say i had a quantum fireball inside my computer to all of the non-technical people
 
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#19
Yes but if i was buying parts at the time i would of bought it anyway just so i could say i had a quantum fireball inside my computer to all of the non-technical people
I had a diamond and a barracuda, inside my computer. What did that make of me?
BTW, now I have 2 barracudas. :roll: I should make fillets.
 
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#20
I had a diamond and a barracuda, inside my computer. What did that make of me?
dont know but i'd say you have a very expensive fish tank

still the only thing that had a decent name recently is the Prolimatech Super Mega and even thats not that good
 
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#21
sounds simpler to me. Its not like the average customer knows the difference between phenom, athlon, and sempron anyways. FX sounds stronger than A and E, common sense will word for most in this case, more letters must mean better lol. A and E i still think will be confusing to avg joe/jane.
 
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#22
Yes but if i was buying parts at the time i would of bought it anyway just so i could say i had a quantum fireball inside my computer to all of the non-technical people
ho ho - good I got rid of my Raptors....... :roll:
 
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#23
sounds simpler to me. Its not like the average customer knows the difference between phenom, athlon, and sempron anyways. FX sounds stronger than A and E, common sense will word for most in this case, more letters must mean better lol. A and E i still think will be confusing to avg joe/jane.
That could be arranged with normal letter association, that don't mean anything, but end up classifying the component. LE for Semprons, GLS for Athlon, GLX for Phenoms and FX for the über-Phenoms. I took the example from Mitsubishi.
 
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#24
yea, i realize that but i'm not sure what your letter have to do with what i said with AMD's current naming scheme change.
 
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#25
personally i dont like the idea
maybe amd inspired from mercedes or bmw that say E series, G series
alphabet + number dont make any sense, its not like phenom a5678
or since amd take ati too they want to make everything simple so they want to put their brand then their processor type