I'm reading this here in late 2013 and near the launch of a new "flagship" GPU for AMD. I can't help, but laugh. If you bought this card back in January of 2012 you would still be set, that's almost 2 years of hardly any progression. Things have definitely slowed down from the boon we in the 20xx's.
AMD's suggested pricing for the HD 7970 is $549, which feels a bit expensive, I would consider $499 reasonable and $449 a bargain deal. However, even at its $549 price point, the Radeon HD 7970 is an ok deal when looking at other options in the high-end graphics card market.