There's no reason to lower prices when Newegg can't keep them in stock. There must be a lot of people who want the card even if it isn't the best value. As I said earlier in this thread, the card is worthless if you can't find one to purchase. If AMD can't fix their supply in the next week or two then the company will miss the lucrative holiday season. That's a comical way of putting it, but it is true. It's almost as if the driver team is so short-handed that the managers have to tell the entire driver team to stop everything non-critical (i.e. not a BSOD/crash fix) for two months before a product release to ensure that the upcoming product has good release drivers. But in the mean time they neglect all the rest of their product line for that same period.