You are wrong, extra vram costs money. A lot of people will gladly pay for the extra performance + double the vram. Funny how many people were just bitching about the amount of vram on Nvidia cards before AMD released their new cards. That extra $80 isn't going to be a deal breaker for anyone who wasn't already set on buying Nvidia.I must admit 3080XT and 3090 look impressive performance and pricewise. But 6800 disappoints big time. Not because of it's performance, but because of the price. 10-15% more rasterization performance for 16% more money offers slightly worse price/performance ratio than 3070 which is a BIG SHAME. 3070 would look utterly silly if AMD had chosen to price 6800 at $499. At $579, 3070 remains viable alternative. 3070 minuses are less vram, poorer standard rasterization & pluses better driver support, CUDA cores (for Adobe apps), AI upscaling (DLSS), probably better looking ray tracing. I'd say it's a draw. BUT given that Nvidia has much better brand recognition when it comes to GPUs, AMD will have hard time selling 6800 at the given MSRP IF Nvidia can actually produce enough Ampere GPUs to satisfy demand, which might not be the case in the near future.