1. Welcome to TechPowerUp Forums, Guest! Please check out our forum guidelines for info related to our community.

Apple Makes Changes to Increase Collaboration Across Hardware, Software & Services

Discussion in 'News' started by Cristian_25H, Oct 30, 2012.

  1. Cristian_25H


    Dec 6, 2011
    4,785 (2.20/day)
    Thanks Received:
    Still on the East Side
    Apple today announced executive management changes that will encourage even more collaboration between the Company's world-class hardware, software and services teams. As part of these changes, Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi will add more responsibilities to their roles. Apple also announced that Scott Forstall will be leaving Apple next year and will serve as an advisor to CEO Tim Cook in the interim.

    "We are in one of the most prolific periods of innovation and new products in Apple's history," said Tim Cook, Apple's CEO. "The amazing products that we've introduced in September and October, iPhone 5, iOS 6, iPad mini, iPad, iMac, MacBook Pro, iPod touch, iPod nano and many of our applications, could only have been created at Apple and are the direct result of our relentless focus on tightly integrating world-class hardware, software and services."

    Jony Ive will provide leadership and direction for Human Interface (HI) across the company in addition to his role as the leader of Industrial Design. His incredible design aesthetic has been the driving force behind the look and feel of Apple's products for more than a decade.

    Eddy Cue will take on the additional responsibility of Siri and Maps, placing all of our online services in one group. This organization has overseen major successes such as the iTunes Store, the App Store, the iBookstore and iCloud. This group has an excellent track record of building and strengthening Apple's online services to meet and exceed the high expectations of our customers.

    Craig Federighi will lead both iOS and OS X. Apple has the most advanced mobile and desktop operating systems, and this move brings together the OS teams to make it even easier to deliver the best technology and user experience innovations to both platforms.

    Bob Mansfield will lead a new group, Technologies, which combines all of Apple's wireless teams across the company in one organization, fostering innovation in this area at an even higher level. This organization will also include the semiconductor teams, who have ambitious plans for the future.

    Additionally, John Browett is leaving Apple. A search for a new head of Retail is underway and in the interim, the Retail team will report directly to Tim Cook. Apple's Retail organization has an incredibly strong network of leaders at the store and regional level who will continue the excellent work that has been done over the past decade to revolutionize retailing with unique, innovative services for customers.
  2. xenocide


    Mar 24, 2011
    2,283 (0.94/day)
    Thanks Received:
    Burlington, VT
    Most advanced desktop operating system? What?
  3. NC37


    Oct 30, 2008
    1,524 (0.46/day)
    Thanks Received:
    Well compared to Windows 8...I guess yeah it would be ;):D
  4. phanbuey


    Nov 13, 2007
    6,124 (1.67/day)
    Thanks Received:
    Austin Texas

    We just fired our IOS software guy for screwing up the maps (he was Jobs' protege and kind of a dick anyways). Also, we fired our Retail Store guy for his staffing policies and also that no one liked him.

    Additionally, we decided to announce this while NY is getting pounded by a superstorm and the markets are closed, so that people don't start dumping our stock due to the fact that this is the biggest upper management shakeup in almost 10 years.

    And by 'Innovation' we mean - we have saturated our own markets, so there we are going to add sharper screens and make everything as thin as possible, because we really don't know what our client base wants, now that Steve isnt around anymore - hence the iPad mini. And in markets where we are not active yet, we will copy what everyone else is doing and sort of play it by ear, just like the iPad mini.

    Basically we will continue to coast on our current product line with minor tweaks... And when the Samsung Galaxy S4 comes out, we will panic, and release a thinner iPhone with a healthy barrage of marketing.
    Last edited: Oct 30, 2012
    FordGT90Concept says thanks.
    10 Year Member at TPU
  5. suraswami


    Apr 5, 2005
    6,571 (1.42/day)
    Thanks Received:
    Republic of Asia (a.k.a Irvine), CA
    and we will also sue Samsung for something, because everybody sues us and we need the money from somebody :D
    10 Year Member at TPU
  6. bmaverick


    Feb 20, 2010
    283 (0.10/day)
    Thanks Received:
    Honky Tonk Nashville, TN
    Wow, just think, IBM got this same idea of "Collaboration Across Hardware, Software & Services" back in the early 80s. They offered OS2.

  7. FordGT90Concept

    FordGT90Concept "I go fast!1!11!1!"

    Oct 13, 2008
    20,841 (6.27/day)
    Thanks Received:
    IA, USA
    This is all happening because of Scott Forstall and John Browett leaving (most likely code word for "fired"). Instead of replacing them, they are shifting their duties to executives already in the company. An interesting read on the subject:

    All this, likely because Apple "missed Wall Street's expectations for two consecutive quarters." Apple's soaring value could come crashing down, Cook and the board knew it, so drastic measures had to be taken to keep investor confidence up. They want to milk the cash cow as long as possible.
    Crunching for Team TPU

Currently Active Users Viewing This Thread: 1 (0 members and 1 guest)