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ASRock Third Largest Motherboard Vendor

btarunr

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#1
Underdog, low-end, and ASUS-spinoff are some of the terms commonly associated with ASRock. Unbeknownst to many, ASRock has climbed up to the spot of the third largest PC motherboard vendor in terms of sales volumes. In its rather surprising ascent, ASRock displaced MSI and ECS. In terms of annual sales figures, ASUS emerged as the highest grossing motherboard vendor with 21.6 million units sales in calendar year 2010, followed by Gigabyte with 18 million units. Although Gigabyte showed strong prospects in 2010, at one point even matching top rival ASUS in terms of sales, the company slipped by competitive pricing by ASUS. ASRock currently has about 75-80% of its motherboard shipments mid-range and high-end models with price points at around US$50. Despite the company selling motherboards with a rather cheap price, its gross margin was still able to maintain at above 18-19%. ASRock currently offers motherboards for both AMD and Intel platforms, in all market segments, value-thru-enthusiast.

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#2
ASRock was hard to find here in Taiwan up until about a year ago, but now they are readily available. The board I have now has given me great O/C's for the price but it does have some sound issues.

I don't really care who sells the most boards, I care about who makes the boards with the least amount of problems.

Unbeknownst.......Great word BTW btarunr!!
 

btarunr

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#3

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#4
I've been using ASRock more and more over the past year, and I have to say I'm quite impressed with the quality of their motherboards. They put out some of the best bang for the buck motherboards, and some of the their boards offer features that you never see on anyone else's board in the price point. The only downside is they only carry a 1 year warranty on most of their boards.
 

MrAlex

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#5
ASRock have always been my first choice in motherboards. Don't ask me why, they've always...attracted me to them :p
 

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#7
I'm not surprised they're No 3, they make quality products for a good price.
 
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#8
Asrock extreme 6

I was waiting for EVGAs P67 but wanted something to play with so I got the EXTREME 6 and I will tell you it is one hell of a board,with the 2600K it is a beast..No it don't have all the glitzy lights on the board,in fact it has none but it has all that a power user will want..Im very pleased with it..
And it blows my p55 out of the water..
 
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#9
LOL. you said that to someone 3 years ago and they would laugh. I KNEW THEY WERE GOOD
 

BUCK NASTY

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#10
Fell in love with ASRock when I bought my A790-GXH/128M for $69.00 and was able to unlock several AMD CPU's. Now I have 3x P55 Extreme that run 24/7 with i7-870's @ 3.9Ghz. I would definitely consider buying ASRock before Gigabyte, but I know ASUS is still top shelf.

:toast:
 
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#11
Underdog, low-end, and ASUS-spinoff are some of the terms commonly associated with ASRock. Unbeknownst to many, ASRock has climbed up to the spot of the third largest PC motherboard vendor in terms of sales volumes. In its rather surprising ascent, ASRock displaced MSI and ECS. In terms of annual sales figures, ASUS emerged as the highest grossing motherboard vendor with 21.6 million units sales in calendar year 2010, followed by Gigabyte with 18 million units. Although Gigabyte showed strong prospects in 2010, at one point even matching top rival ASUS in terms of sales, the company slipped by competitive pricing by ASUS. ASRock currently has about 75-80% of its motherboard shipments mid-range and high-end models with price points at around US$50. Despite the company selling motherboards with a rather cheap price, its gross margin was still able to maintain at above 18-19%. ASRock currently offers motherboards for both AMD and Intel platforms, in all market segments, value-thru-enthusiast.

http://www.techpowerup.com/img/10-11-18/136a_thm.jpg

Source: DigiTimes
Thats stupid of course they are, they are a divison of Asus.
 
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#12

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#13
Always had a soft-spot for ASRock. Only have a P6X58D-E now because no-one had the X58 Extreme 3 in stock...
 
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#14
More features, less prices, rather good quality, innovation.

I using second Asrock mobo and it work great. The prices just under 40$.
I spend the rest of money to VGA.
 

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#15
My Dual-Sata2 (s939 with AGP and PCI-E as well as an AM2 upgrade port) is still going strong. :D
 
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#16
Why has nobody mentioned ASRock's mind-blowing frankenstein transition boards? :confused:
Such as the entire Upgrade line, the entire Dual line and the recently introduced Transformer line (which is only one motherboard, for now ;)). They are fantastic boards that combine tons of different technology in one package and are still able to work stable and flawlessly with all the options.
I'm saying this because I have one of those board and I love it. Long live ASRock!

EDIT: Frick ninja'd me. :D
 

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#17
My Dual-Sata2 (s939 with AGP and PCI-E as well as an AM2 upgrade port) is still going strong. :D
o_O
That's certainly a strange combination.
 
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#18
I have yet to purchase one of their products, as the only place they are available to me in on Newegg, and I am not willing to pay shipping to test it out.
 
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#19

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#20
I'm planing on buy the new P67 extreme4 from ASRock. Any advise?
 

btarunr

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#21
Thats stupid of course they are, they are a divison of Asus.
No, they're not. That's a popular misconception. ASRock has nothing to do with ASUStek.

Why has nobody mentioned ASRock's mind-blowing frankenstein transition boards? :confused:
Such as the entire Upgrade line, the entire Dual line and the recently introduced Transformer line (which is only one motherboard, for now ;)).
Yeah, here are some of their "World's Firsts"

 

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#22
Last edited:

newtekie1

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#23
No, they're not. That's a popular misconception. ASRock has nothing to do with ASUStek.
While they aren't a direct division of Asus, they were spun off from Asus, and Asus still holds a majority interest in the ASRock company. To believe that they have nothing to do with eachother, and aren't sharing ideas and R&D between eachother is diluted.

I also caught something about Asus dealing with Pegatron for the Asrock name, so it looks like now they are in fact separated
Pegatron is another company that was spun off from Asus in 2007.
 
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#24
this is not surprising at all. Here in sydney, there are chains like MSY and IJK and I constantly see a stream of people walking out with asrock boards every time I visit them.

They used to just fill the niches between upgrades and do it for a low price instead of trying to shuffle people into the EOL bin, but now are doing high end boards without unecessary so called 'premium' crap that other manufacturers put on which in the end doesn't make a real difference.
 
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#25
While they aren't a direct division of Asus, they were spun off from Asus, and Asus still holds a majority interest in the ASRock company. To believe that they have nothing to do with eachother, and aren't sharing ideas and R&D between eachother is diluted.



Pegatron is another company that was spun off from Asus in 2007.
Ah the old ASUS Pegasus logo.....(IE last part ASUS) Is what Pagetron was named .

AsRock was the top end RnD guys looking at ways to do cheap off the wall boards. If they all did not have ties together then you are silly. AS logos for one and the old ASUS logo for 2.