Not even close. $50 is the difference and that's by MSRP. Actual 5850's cost much more than their suggested retail price: 5850: http://www.newegg.com/Product/ProductList.aspx?Submit=ENE&Description=hd5850&bop=And&Order=PRICE The GTX470 has been selling at it's suggested price, although it will probably go up in the future. In any case, right now the average 470 costs $350-360, while the average 5850 costs $310-320. Yup it will be interesting to see what happens with newer cards based on the architecture. OCing is amazing and linear with the clock increase. It also scales linearly with the shader count from what I can tell from the results: 25% difference between 470 and 480. That's the exact difference that you get if you artificially calculate 480 results from 470 results. As far as I can tell that never really happened before.