At this point you don't know who to trust. Of course AIB don't want to look bad and will blame it on AMD, but they just know that in the current market people will buy it no matter the price, so why not charge more. Also, AMD can't force AIB as much as Nvidia can.Sure ASUS are taking their cut BUT the reason most 6800XTs are overpriced is beacause AMD just lied about MSRP ....... so if you wan't to blame someone at least blame the right person .
And why would they make the card pricer when it is doing fine on 256bit?i wish to see AMD GPU RDNA 3 use more than 256 bit bus width..