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ATI Brand No More???

Discussion in 'AMD / ATI' started by 20mmrain, Aug 28, 2010.

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  1. Lionheart

    Lionheart

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    :rolleyes:
    +1 to dat:toast:

    Interesting passive cooler u got man, do you have that noctua fan sitting on the heatsink?;) when in the case of course
     
  2. FordGT90Concept

    FordGT90Concept "I go fast!1!11!1!"

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    AMD only really exists today because IBM demanded it back in the 1980s. AMD didn't make a name for themselves (and that name remains to be "a cheap alternative to Intel") until the late 1990s with the K6--their first (good) architecture that was of their own design and posed at least some threat to Intel.


    ATI is a small portion of AMD in pretty much every regard. AMD almost died back in 2006 in large part because of the ATI buyout (horrible timing) and also because AMD staked everything on Phenom being good when the outcome was the exact opposite (Phenom sucked). AMD is doing well right now because of splitting off the fabrication assets into a separate entity: Global Foundries. They've also had several changes of leadership throughout its ranks and have a good product (Phenom II).


    I think the primary motiviation for this change is because AMD's intention with the ATI buyout from day one was to blur the lines between GPU and CPU. AMD will soon start to place ATI GPUs inside of AMD CPUs--it just gets too wordy, complicated, and confusing. Think of it from a marketing standpoint: they would have to advertise AMD integrated GPUs and ATI discreet GPUs. It's all mindless ramblings only those guilty of fanism would understand.

    ATI had to die sooner or later and now is as good as any. Maybe ATI's success will rub off on AMD? :p
     
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  3. Mussels

    Mussels Moderprator Staff Member

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  4. largon

    largon

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    Well, I'll be [​IMG]ed. They finally did it.
    I wondered why they even kept the old brand around after the merger. Now after so many years it only seems they can't make up their minds.
     
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  5. 20mmrain

    20mmrain

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    I just don't see the point really. I don't see any gain from this. If anything I see more of a loss.

    Sigh.... a part of me though regardless of what happens would just miss the name ATI.

    The upside to all of this though... is that it could possibly lower prices. Maybe more of a merger and combining the two Research departments could cause a decent price drop.

    I know when an old company I used to work for was bought out and combine.... their prices dropped afterward from a direct link to not having as much overhead.

    Possibly the same thing here. Or possibly not... just speculation.
     
  6. KainXS

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    I thought they did it already:eek:

    When AMD got ATI I stopped thinking of their cards in terms of ATI.

    Seriously this does not matter
     
  7. W1zzard

    W1zzard Administrator Staff Member

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    official update from amd coming tomorrow
     
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  8. CDdude55

    CDdude55 Crazy 4 TPU!!!

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    AMD bought ATI back in '06, but a lot of people like me still call AMD's video cards by the name of ATI. It's just a habit that is almost impossible for me to break.

    They can call there video cards what ever the hell they like, but i will always refer to there cards as ''ATI Radeon HD ****''.



    Depends where you shop i guess, the 1090T is actually more expensive (or the same) then an i7 930 at places like Newegg, Amazon etc. and you get less performance overall with a 1090t. But of course this depends what you do/need. You being a heavy AMD/ATI fan should at least know the current prices. lol(not being mean)
     
    Last edited: Aug 29, 2010
  9. Aceman.au

    Aceman.au

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    LIES... ALL LIES! ATI WILL NEVER DIE NEVERRRRRRRRR... *Cuts wrists*
     
  10. erocker

    erocker Super Moderator Staff Member

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    Bye bye ATi.

    [​IMG]
     
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  11. CDdude55

    CDdude55 Crazy 4 TPU!!!

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  12. erocker

    erocker Super Moderator Staff Member

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    I think most people understand that. Thinking about it I'll probablly call them ATi for a while yet too.


    *MSPaint FTW!
     
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  13. xrealm20

    xrealm20

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    +1 -- Hit the nail on the head -- it's the "Radeon" in the name that's important for brand loyalty...

     
  14. human_error

    human_error

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    I'm not so sure on that - when i talk to my less tech savvy friends they all say they have "ATi <model number>" graphics cards - if i asked them if they had a radeon in their pc they probably wouldn't know.

    I will miss the ATi branding, but as long as the cards are still kick-ass then i don't mind that much. I will continue to call them ATi cards though, AMD branded GPUs just doesn't feel right.
     
    Last edited: Aug 30, 2010
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  15. mdsx1950

    mdsx1950 New Member

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    Who cares about the name as long as they pawn nVidia. :p lol

    On a serious note- I wish they kept it as ATi. But just because they changed the name is going to make me love their cards any less. :D
     
  16. entropy13

    entropy13

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    [​IMG]
    [​IMG]
     
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  17. Phxprovost

    Phxprovost Xtreme Refugee

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    honestly i dont see what made them delay the decision for so long. Hopefully AMD has a media blitz with this name change and starts marketing their products correctly :toast:
     
  18. SNiiPE_DoGG

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    I mean clearly this is also for the stockz ;)
     
  19. HossHuge

    HossHuge

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    "What's in a name? That which we call a rose
    By any other name would smell as sweet." - Shakespeare
     
  20. Easo

    Easo

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    ATI/AMD Imho this combination should stay.
     
  21. hat

    hat Enthusiast

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    Who cares? Same tech.
     
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  22. mdsx1950

    mdsx1950 New Member

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    Intel should buy over nVidia and change the name to Intel Geforce lol xD
     
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  23. random

    random

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    Intel Nvidia GTX 980 please :laugh:
     
  24. _JP_

    _JP_

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    It'll sound odd to me, because whenever someone asks what kind of graphics card I have, I always answer ATi. It seems I'm going to have to get accustomed to say Radeon instead. :ohwell:
     
  25. Super XP

    Super XP

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    Bad move IMO, ATI should haev been kept for Discrete Graphics Only. This is like scraping the NVIDIA logo if say Intel merged with them. Now that's dumb right?

    Anyway it's ATI Radeon for me :D
     
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