• Welcome to TechPowerUp Forums, Guest! Please check out our forum guidelines for info related to our community.

Battery Life is Driving Sales of Qualcomm Snapdragon Copilot+ PCs, Not AI

AleksandarK

News Editor
Staff member
Joined
Aug 19, 2017
Messages
2,343 (0.93/day)
The recent launch of Copilot+ PCs, a collaboration between Microsoft and Qualcomm, has taken an unexpected turn in the market. While these devices were promoted for their artificial intelligence capabilities, a Bloomberg report reveals that consumers are primarily drawn to them for their impressive battery life. The Snapdragon X-powered Copilot+ PCs have made a significant impact, securing 20% of global PC sales during their launch week. However, industry analyst Avi Greengart points out that the extended battery life, not the AI features, is driving these sales. Microsoft introduced three AI-powered features exclusive to these PCs: Cocreator, Windows Studio Effects, and Live Captions with Translation. Despite these innovations, many users find these features non-essential for daily use. The delay of the anticipated Recall feature due to privacy concerns has further dampened enthusiasm for the AI aspects of these devices.

The slow reception of on-device AI capabilities extends beyond consumer preferences to the software industry. Major companies like Adobe, Salesforce, and SentinelOne declined Microsoft's request to optimize their apps for the new hardware, citing resource constraints and the limited market share of AI-capable PCs. Gregor Steward, SentinelOne's VP for AI, suggests it could take years before AI PCs are widespread enough to justify app optimization. Analysts project that by 2028, only 40% of new computers will be AI-capable. Despite these challenges, Qualcomm remains optimistic about the future of AI PCs. While the concept may currently be more on the marketing side, the introduction of Arm-based Windows laptops offers a welcome alternative to the Intel-AMD duopoly. As the technology evolves and adoption increases, on-device AI features may become more prevalent and useful. The imminent arrival of AMD Ryzen AI 300 series and Intel Lunar Lake chips promises to expand the Copilot+ PC space further. For now, however, it appears that superior battery life remains the primary selling point for consumers.



View at TechPowerUp Main Site | Source
 
Joined
Nov 4, 2005
Messages
11,812 (1.73/day)
System Name Compy 386
Processor 7800X3D
Motherboard Asus
Cooling Air for now.....
Memory 64 GB DDR5 6400Mhz
Video Card(s) 7900XTX 310 Merc
Storage Samsung 990 2TB, 2 SP 2TB SSDs, 24TB Enterprise drives
Display(s) 55" Samsung 4K HDR
Audio Device(s) ATI HDMI
Mouse Logitech MX518
Keyboard Razer
Software A lot.
Benchmark Scores Its fast. Enough.
If they used AI it could have collected data to see this answer, meaning that even the people selling AI aren't using it.
 
Joined
Sep 17, 2014
Messages
21,534 (6.00/day)
Location
The Washing Machine
Processor i7 8700k 4.6Ghz @ 1.24V
Motherboard AsRock Fatal1ty K6 Z370
Cooling beQuiet! Dark Rock Pro 3
Memory 16GB Corsair Vengeance LPX 3200/C16
Video Card(s) ASRock RX7900XT Phantom Gaming
Storage Samsung 850 EVO 1TB + Samsung 830 256GB + Crucial BX100 250GB + Toshiba 1TB HDD
Display(s) Gigabyte G34QWC (3440x1440)
Case Fractal Design Define R5
Audio Device(s) Harman Kardon AVR137 + 2.1
Power Supply EVGA Supernova G2 750W
Mouse XTRFY M42
Keyboard Lenovo Thinkpad Trackpoint II
Software W10 x64
The market accidentally made a good product because the chip accidentally also saves power alongside its AI 'capability'.

It would be hilarious if it wasn't so sad. So these companies hire millions worth of marketing teams and innovative teams and all they really had to do was improve battery life.

Read between the lines here corporate. We don't need your upmarketed bullshit, we just want a proper productivity device that works well on the road.
And MS, for you that means a low-power optimized version of Windows. One that doesn't do all sorts of unnecessary shit nobody asked for. Take the hint pls. You can just copy over an LTSC build its okay.
 

eidairaman1

The Exiled Airman
Joined
Jul 2, 2007
Messages
40,678 (6.54/day)
Location
Republic of Texas (True Patriot)
System Name PCGOD
Processor AMD FX 8350@ 5.0GHz
Motherboard Asus TUF 990FX Sabertooth R2 2901 Bios
Cooling Scythe Ashura, 2×BitFenix 230mm Spectre Pro LED (Blue,Green), 2x BitFenix 140mm Spectre Pro LED
Memory 16 GB Gskill Ripjaws X 2133 (2400 OC, 10-10-12-20-20, 1T, 1.65V)
Video Card(s) AMD Radeon 290 Sapphire Vapor-X
Storage Samsung 840 Pro 256GB, WD Velociraptor 1TB
Display(s) NEC Multisync LCD 1700V (Display Port Adapter)
Case AeroCool Xpredator Evil Blue Edition
Audio Device(s) Creative Labs Sound Blaster ZxR
Power Supply Seasonic 1250 XM2 Series (XP3)
Mouse Roccat Kone XTD
Keyboard Roccat Ryos MK Pro
Software Windows 7 Pro 64
If they used AI it could have collected data to see this answer, meaning that even the people selling AI aren't using it.
Wont trust it, not sorry
 
Joined
Feb 20, 2019
Messages
7,643 (3.88/day)
System Name Bragging Rights
Processor Atom Z3735F 1.33GHz
Motherboard It has no markings but it's green
Cooling No, it's a 2.2W processor
Memory 2GB DDR3L-1333
Video Card(s) Gen7 Intel HD (4EU @ 311MHz)
Storage 32GB eMMC and 128GB Sandisk Extreme U3
Display(s) 10" IPS 1280x800 60Hz
Case Veddha T2
Audio Device(s) Apparently, yes
Power Supply Samsung 18W 5V fast-charger
Mouse MX Anywhere 2
Keyboard Logitech MX Keys (not Cherry MX at all)
VR HMD Samsung Oddyssey, not that I'd plug it into this though....
Software W10 21H1, barely
Benchmark Scores I once clocked a Celeron-300A to 564MHz on an Abit BE6 and it scored over 9000.
90% of users requesting laptops from me want the smallest, lightest, least powerful thing in the pool. They don't care that it's a five-year-old Core M3 with a 5W TDP, nor do they give the faintest care about AI stuff that isn't processed by a server in the cloud or our own datacenter. They just care that it's a light, unobtrusive fanless thing that runs for 12 hours on a battery charge and handles Web, PDF editing, Teams/Zoom, and maybe a remote desktop client occasionally to access more powerful hardware if needed.

Hell, an iPad with a keyboard would do if all of the common software in the AEC industry wasn't either absent or a heap of garbage on iOS.
 
Joined
Dec 28, 2012
Messages
3,619 (0.86/day)
System Name Skunkworks
Processor 5800x3d
Motherboard x570 unify
Cooling Noctua NH-U12A
Memory 32GB 3600 mhz
Video Card(s) asrock 6800xt challenger D
Storage Sabarent rocket 4.0 2TB, MX 500 2TB
Display(s) Asus 1440p144 27"
Case Old arse cooler master 932
Power Supply Corsair 1200w platinum
Mouse *squeak*
Keyboard Some old office thing
Software openSUSE tumbleweed/Mint 21.2
Wait, people buy a computer based on its functionality, not based on marketing hype?

NOOOOOOOOOOO! WHHAAAA? I'm UTTERLY SHOCKED!

What next, a cheaper computer sells better?
 
Joined
Sep 5, 2023
Messages
270 (0.86/day)
Location
USA
System Name Dark Palimpsest
Processor Intel i9 13900k with Optimus Foundation Block
Motherboard EVGA z690 Classified
Cooling MO-RA3 420mm Custom Loop
Memory G.Skill 6000, 32GB
Video Card(s) Nvidia 4090 FE with Heatkiller Block
Storage 3 NVMe SSDs, 2TB-each, plus a SATA SSD
Display(s) Gigabyte FO32U2P (32" QD-OLED) , Asus ProArt PA248QV (24")
Case Be quiet! Dark Base Pro 900
Audio Device(s) Logitech G Pro X
Power Supply Be quiet! Straight Power 12 1200W
Mouse Logitech G502 X
Keyboard GMMK Pro + Numpad
Oh hang on, I need to find my surprised face....hmmm...nope...can't seem to find it anywhere.
 
Joined
Jun 3, 2008
Messages
551 (0.09/day)
Location
Pacific Coast
System Name Z77 Rev. 1
Processor Intel Core i7 3770K
Motherboard ASRock Z77 Extreme4
Cooling Water Cooling
Memory 2x G.Skill F3-2400C10D-16GTX
Video Card(s) EVGA GTX 1080
Storage Samsung 850 Pro
Display(s) Samsung 28" UE590 UHD
Case Silverstone TJ07
Audio Device(s) Onboard
Power Supply Seasonic PRIME 600W Titanium
Mouse EVGA TORQ X10
Keyboard Leopold Tenkeyless
Software Windows 10 Pro 64-bit
Benchmark Scores 3DMark Time Spy: 7695
I thought just a few weeks ago we had reports that the famed battery life was actually really unimpressive and over-hyped. Not true? Or am I mistaken?
 
Joined
Apr 12, 2013
Messages
6,985 (1.70/day)
Oh hang on, I need to find my surprised face....hmmm...nope...can't seem to find it anywhere.
You probably would be with the upcoming Zen or even Intel chips. I expect further advances from both x86 makers to dominate this space! Apple could well have awoken two sleeping giants :pimp:
 

Seeprime

New Member
Joined
Jun 26, 2024
Messages
3 (0.17/day)
Location
Illinois
The market accidentally made a good product because the chip accidentally also saves power alongside its AI 'capability'.

It would be hilarious if it wasn't so sad. So these companies hire millions worth of marketing teams and innovative teams and all they really had to do was improve battery life.

Read between the lines here corporate. We don't need your upmarketed bullshit, we just want a proper productivity device that works well on the road.
And MS, for you that means a low-power optimized version of Windows. One that doesn't do all sorts of unnecessary shit nobody asked for. Take the hint pls. You can just copy over an LTSC build its okay.
Stockholders buy into the AI BS. That's all MSFT cares about.
 
Joined
Jan 17, 2018
Messages
55 (0.02/day)
What I don't get is how much of the "battery life" advantage is marketing and perception vs. reality. I think it was Tom's Hardware that did a battery life test of snapdragon vs a few Intel cpus. The result? One of the Intel laptops came out at 15 hours vs. 16 for the snapdragon. Now, the Intel had a 5100 mah battery vs something like 2700 mah for the other, but the curious part is that the Intel laptop weighs less that the snapdragon, and was less money.

So, the battery life is better, but compared to what,, how much longer, what does it cost, and lastly, what hardware and software won't or runs dog slow on the snapdragon?
 
Joined
Mar 16, 2017
Messages
1,870 (0.70/day)
Location
Tanagra
System Name Budget Box
Processor Xeon E5-2667v2
Motherboard ASUS P9X79 Pro
Cooling Some cheap tower cooler, I dunno
Memory 32GB 1866-DDR3 ECC
Video Card(s) XFX RX 5600XT
Storage WD NVME 1GB
Display(s) ASUS Pro Art 27"
Case Antec P7 Neo
The problem is most of the biggest players in the tech sector have all have a big miss in this space. MS missed hard on mobile, and they now get to be the app maker on other company's mobile OSes instead of being the mobile OS that everyone else has to run their apps on. None of them want to miss the AI window, and so they all shout "Me too" as loud as they can.
 
Joined
Nov 4, 2005
Messages
11,812 (1.73/day)
System Name Compy 386
Processor 7800X3D
Motherboard Asus
Cooling Air for now.....
Memory 64 GB DDR5 6400Mhz
Video Card(s) 7900XTX 310 Merc
Storage Samsung 990 2TB, 2 SP 2TB SSDs, 24TB Enterprise drives
Display(s) 55" Samsung 4K HDR
Audio Device(s) ATI HDMI
Mouse Logitech MX518
Keyboard Razer
Software A lot.
Benchmark Scores Its fast. Enough.
What AI ? Phones have had ""AI"" for years now, everyone understands its a buzzword at this point.
But but but…. It can make your pictures pretty….. and spy on you. Don’t you want your AI to inform the authorities? Don’t you want big brother to take care of you, ration your chocolate, shut down your smart home for wrongthink?
 
Joined
Jun 18, 2021
Messages
2,414 (2.15/day)
I thought just a few weeks ago we had reports that the famed battery life was actually really unimpressive and over-hyped. Not true? Or am I mistaken?

Battery life on x86 laptops has been effectively broken - super broken if you have discrete graphics alongside integrated - for years due to bad sleep state implementation and windows crapfest of bugs. You won't see a difference on a battery test in any review because the normal test is to leave the laptop doing something until it dies, but I believe the snapdragon elite fixed - or mitigated might be a better word - the crapfest of bugs in windows so in real use you can see a big difference.
 
Joined
Jan 18, 2021
Messages
106 (0.08/day)
Processor Core i7-12700
Motherboard MSI B660 MAG Mortar
Cooling Noctua NH-D15
Memory G.Skill Ripjaws V 32GB (2x16) DDR4-3600 CL16 @ 3466 MT/s
Video Card(s) AMD RX 6800
Storage Too many to list, lol
Display(s) Gigabyte M27Q
Case Fractal Design Define R5
Power Supply Corsair RM750x
Mouse Too many to list, lol
Keyboard Membrane, baby
Software Win10, Mint, Fedora
What I don't get is how much of the "battery life" advantage is marketing and perception vs. reality. I think it was Tom's Hardware that did a battery life test of snapdragon vs a few Intel cpus. The result? One of the Intel laptops came out at 15 hours vs. 16 for the snapdragon. Now, the Intel had a 5100 mah battery vs something like 2700 mah for the other, but the curious part is that the Intel laptop weighs less that the snapdragon, and was less money.

All else being equal, the Intel product in your example would require almost double the charging time. That's definitely a battery-life-related downside. I don't disagree, though, that battery life claims and even third party battery life testing are often flawed. @trsttte makes a great point about idle power, for example.

Regardless, I'll take battery life as a selling point over AI.
 
Joined
Mar 21, 2016
Messages
2,354 (0.78/day)
My take away is that obviously battery life benefits everyone on a mobile device. On the other hand AI isn't seen as beneficial in it's current state to many yet, but in time I fully expect that will more and more be seen as such to those that openly embrace the technology. It's really once AI reaches a point of being intrinsically beneficial to someone for any given purpose that they actively enjoy that they will start to perceive it much differently. For it really to be perceived well at the same time however it needs to meet a certain general threshold of quality. That's why perceptions on AI art and music are fairly mixed at this stage, but are showing more and more promise over time. I promise you that's true as I've seen it in real time over the course of a handful of months. I'll give you example. I showed a joke prompt of car stuff awhile back and this is what car stuff now looks like. Obvious the level details has changed by no small amount and yes that's a UFO possibly so you better drive quick.

cz3XxyrfrDuApAfCjY6V--1--ivm69.jpg
 
Joined
Mar 7, 2011
Messages
4,154 (0.85/day)
Funny thing is that currently none of applications are using the overhyped NPUs on "AI" CPUs. Also MS is a shell of its former self.
 
Joined
May 3, 2018
Messages
2,545 (1.12/day)
Microsoft won't care, and will double down on copilot BS even harder until us fools get the message loud and clear. AI is our future, no questions asked.
 
Joined
Mar 28, 2020
Messages
1,681 (1.07/day)
Big tech are hyping up AI saying that it will be the driver for XXX hardware sales and save the world. But is that really the case? There is certainly usage for AI, i.e. ChatGPT, which I think is clear. Even I do use ChatGPT from time to time for some information. But would having an NPU on my computer help here? I don't think so. To me, having an ARM based processor is always about power efficiency, and it is clear this is the main reason why people are buying ARM base PCs or Macs. It is practicality that drives sales, not some fluffy promise of running AI on your computer "natively".

Battery life on x86 laptops has been effectively broken - super broken if you have discrete graphics alongside integrated - for years due to bad sleep state implementation and windows crapfest of bugs. You won't see a difference on a battery test in any review because the normal test is to leave the laptop doing something until it dies, but I believe the snapdragon elite fixed - or mitigated might be a better word - the crapfest of bugs in windows so in real use you can see a big difference.
There are tradeoffs to be made. If you want a powerful laptop, it will always come at the price of higher power draw. Assuming you want to game, any iGPU in a low power chip will struggle to match a dedicated GPU. So I don't think battery life on x86 is broken, but rather the focus is not so much on reducing power draw. This is especially the case with Intel processors until the recent focus on lowering power draw.

Windows is a Microsoft problem which I think will never go away. Over the years, the OS is getting more and more bloated and broken. I presume the reason is because they are not contented selling you an OS, but also actively sell you other services which they conveniently install it for you. In some cases, you can't even uninstall it. At this point, I am gradually moving away from Windows because I can't stand their practice.
 
Joined
Dec 1, 2020
Messages
389 (0.29/day)
Processor Ryzen 5 7600X
Motherboard ASRock B650M PG Riptide
Cooling Noctua NH-D15
Memory DDR5 6000Mhz CL28 32GB
Video Card(s) Nvidia Geforce RTX 3070 Palit GamingPro OC
Storage Corsair MP600 Force Series Gen.4 1TB
All else being equal, the Intel product in your example would require almost double the charging time. That's definitely a battery-life-related downside. I don't disagree, though, that battery life claims and even third party battery life testing are often flawed. @trsttte makes a great point about idle power, for example.

Regardless, I'll take battery life as a selling point over AI.
I didn't watch the review, but normally double battery size mean double charging speed which make the charging time same for both devices on theory. You don't charge 100kw tesla for few days, but few hours
 
Joined
Jun 18, 2021
Messages
2,414 (2.15/day)
There are tradeoffs to be made. If you want a powerful laptop, it will always come at the price of higher power draw. Assuming you want to game, any iGPU in a low power chip will struggle to match a dedicated GPU. So I don't think battery life on x86 is broken, but rather the focus is not so much on reducing power draw. This is especially the case with Intel processors until the recent focus on lowering power draw.

No, it's just broken. I'm not talking about the battery being short when gaming or doing anything, that would be understandable, the battery is just short always because laptop don't enter low power states correctly especially in hybrid gpu scenarios.
 
Joined
Jan 11, 2022
Messages
601 (0.66/day)
High Quality Im Shocked GIF


as I would like a small power sipping box that is powerfully enough to do all I need and does t require me to pay the apple tax
 
Top