• Welcome to TechPowerUp Forums, Guest! Please check out our forum guidelines for info related to our community.

Bose Introduces the World's First Audio Augmented Reality Platform

Chino

Staff member
Joined
Sep 22, 2017
Messages
889 (2.98/day)
Likes
330
#1
This week at SXSW, Bose introduces Bose AR, the world's first audio augmented reality platform, and glasses to hear- a Bose AR prototype that launches the future of mobile sound. Bose also announces its SDK schedule date for developers, manufacturers, and research institutions, along with collaborations currently under way, and venture funding for related start-ups.

Unlike other augmented reality products and platforms, Bose AR doesn't change what you see, but knows what you're looking at- without an integrated lens or phone camera. And rather than superimposing visual objects on the real world, Bose AR adds an audible layer of information and experiences, making every day better, easier, more meaningful, and more productive.


Bose AR debuts a minuscule, wafer-thin acoustics package developed specifically for the platform, representing the future of mobile micro-sound with jaw-dropping power and clarity. It can be seamlessly built into headphones, eyewear, helmets and more, with no compromise to their existing functionality. And it allows simple head gestures, voice, or a tap on the wearable to control content- replacing the need to swipe, type, or tap a touchscreen for the same commands.

"Bose AR represents a new kind of augmented reality- one that's made for anyone and every day," said John Gordon, vice president of the Consumer Electronics Division at Bose. "It places audio in your surroundings, not digital images, so you can focus on the amazing world around you- rather than a tiny display. It knows which way you're facing, and can instantly connect that place and time with endless possibilities for travel, learning, music and more. And it can be added to products and apps we already use and love, removing some of the big obstacles that have kept AR on the sidelines."

BOSE PROTOTYPE GLASSES- AUGMENTING WHAT YOU HEAR, NOT WHAT YOU SEE
The first Bose AR wearable- a prototype pair of glasses- was engineered and manufactured by Bose. They're Bluetooth compatible with microphones for calls, Siri or Google Assistant. And they debut a new proprietary technology that keeps audio private. With an ultra-slim, ultra-light, ultra-miniaturized acoustic package embedded discreetly in each arm, they can fit, function and look like standard eyewear, but sound and function more like Bose headphones- delivering amazing, lifelike performance that no one can hear but you.

THE BOSE AR PLATFORM
The Bose AR platform is purposely straightforward, focused on improving daily life instead of extremes. In addition to delivering stunning audio quality for listening to music, talking on the phone, or using VPAs, a Bose AR wearable uses sensors to track head motion, and the GPS from an iOS or Android device to track location. The sensors send the motion and location data to a Bose AR-enabled app that aggregates the information, sending relevant, real-time content back to the user's ears instantly. It's all done hands-free, heads-up, and wirelessly, so there's no need to grab, read or touch the phone. And it can be used for multiple applications.

FOR TRAVEL
Bose AR can make every trip easier and more meaningful, transforming sightseeing into sighthearing. Like simulating historic events at landmarks as you view them- so voices and horses are heard charging in from your left, then passing right in front of you before riding off in the direction of their original route, fading as they go. Or letting you listen to a renowned speech "pinned" precisely to the famous person in a monument's statue. Or telling you which way to turn towards your departure gate while checking in at the airport.

FOR LEARNING
Bose AR can make the world a classroom. Like translating the sign you're reading. Or telling you the word or phrase for what you're looking at in any language. Or explaining the story behind the painting you've just approached.

FOR MUSIC
Bose AR can put playlists right in front of you, so you can control them with gestures as easily as voice or touch. With your wearable on, you can choose or change your music with simple head nods indicating yes, no, or next.

FOR EVERY DAY
Bose AR doesn't interfere with a wearable's primary purpose- it adds useful information based on where you look. Like the forecast when you look up, or the restaurants on the street you look down.

COLLABORATIONS
The Bose AR platform is open to approved developers and manufacturers. Collaborations underway include ASICS Studio, Strava, TripAdvisor, TuneIn, and Yelp.

Bose is also collaborating with academic research institutions, including the MIT Media Lab to advance human interaction related to augmented audio reality, and the NYU Future Reality Lab.

Additional agreements have non-disclosure terms and will be announced in the future.

VENTURE FUNDING AVAILABLE
Bose will invest up to $50 million in start-ups focused on apps, services, or technologies for the Bose AR platform. More information can be found on the Bose Ventures site.

SDK AND AVAILABILITY
The Bose AR SDK, and limited quantities of a refined and updated version of the Bose AR glasses, will be available this summer. Sign-up information and details can be found at Developer.Bose.com/Bose-AR.
 

FreedomEclipse

~Technological Technocrat~
Joined
Apr 20, 2007
Messages
17,687 (4.31/day)
Likes
5,882
Location
London,UK
System Name Codename: Icarus
Processor Intel 8600k@4.8Ghz
Motherboard Asus ROG Strixx Z370-F
Cooling Corsair H105 {2x Corsair ML 120 Pro}
Memory Corsair Vengeance White LED DDR4 3200Mhz
Video Card(s) MSI 1070 Gaming X (Samsung)
Storage WD Black Edition 512GB SSD (Boot)|Crucial MX100|2x 3TB Toshiba DT01ACA300
Display(s) Asus PB278Q 27"
Case Corsair 760T (White) {1xFractal Design HP-12|1x140mm Noctua P14S Redux|2x Corsair ML 140 Pro}
Audio Device(s) Creative SB Z {Speakers: Logitech Z-5500 }
Power Supply Corsair AX760
Mouse Logitech G900 Chaos Spectrum
Keyboard Duckyshine Dead LED(s) III
Software Windows 10 Pro
Benchmark Scores (ノಠ益ಠ)ノ彡┻━┻
#2
Just give me a DBZ scouter already!
 
Joined
Aug 6, 2017
Messages
1,429 (4.13/day)
Likes
738
Location
Poland
System Name skurwiel szatan
Processor i7 5775c
Motherboard Z97X Gaming 5
Cooling Noctua D15S
Memory Crucial Ballistix Tactical LP DDR3L 2133MHz 9-9-9-27-1T 1.512v.
Video Card(s) GTX 1080 SuperJetstream overcucked to ~2152MHz
Storage Samsung 850 Pro 256(x2)+512GB / 3TB+1TB HDDs
Display(s) Acer XB241YU+Dell S2716DG dual monitor setup
Case Full tower
Audio Device(s) Mad Catz FREQ wireless
Power Supply Superflower Leadex Gold 850W
Mouse G403 wireless + Steelseries DeX + Roccat rest
Keyboard Razer Deathstalker
Software Windows 10
Benchmark Scores A LOT
#3
Adam Jensen glasses.
 
Top