I keep seeing this kind of thing pop up all over the place, and people often taking it as fact. The most common i see is "company/game Dev X took a bribe from Y to cripple their customers of product Z!" The problem is, all this stuff about ATI/Nvidia/Creative/etc 'cheating' tends to be pure speculation, and everyone assumes its gospel. Its mostly not true. I figure people could at least benefit from knowing that EVERYONE does it, so therefore, its not cheating if everyone plays by the same rules. Large IT companies love making 'programs' (not the software kind) where they do the work for you, at the cost of some advertising/tweaking things their way. A good example of this is batman Arkham asylum on PC, where the game is missing some visual effects that are visible on the console versions of the game unless Nvidias hardware physX is enabled. The devs got some free/cheap (we dont know for sure) code from nvidia to help them make the game better quality and able to be released quicker/on time, in exchange for letting nvidia do things their way - and in this case, resulted in a negative experience for non nvidia users. NORMALLY, it would only be a case of nvidia getting a few FPS higher, or having problem free drivers already out prior to the games release. On to some other examples: 1. Nvidia has its "The Way its Meant to be Played" program. Generally this gives nvidia users a better experience, without negatively impacting on non nvidia users. 2. ATI and its 'Get in the Game' program. same deal as nvidias really, but less scandals pop up, overall. 3. Creative and its EAX monopoly. Ever wonder why EAX was needed to get 5.1 sound in games? because the game devs simply slapped in ready to go code that creative gave to them, instead of making their own engine that could do 5.1 audio for everyone. (see all the whining gamers did when they upgraded to vista/7, and found out it broke hardware EAX, so no surround sound in all those games dominated by creative code) 4. A more neutral example, microsofts "games for windows live' program. These games get some help from microsoft to port their games from console to PC, and get some help programming them to work well on 360 controllers on PC. i'm sure they pay a price beyond some mere advertising of the GFWL logo, but overall it turns out well for consumers. moral of the story? It aint cheating if everyone follows the same rules, stop beleiving drivel on the internet just because you want to.