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Creative to License Technology and Patents to Intel in a $50 Million Deal

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#1
Creative Technology Ltd today announced it has entered into an agreement with Intel Corporation for Intel to license certain technology and patents from ZiiLABS Inc. Ltd, a wholly-owned subsidiary of Creative, and acquire certain engineering resources and assets related to its UK subsidiary ZiiLABS Limited (formerly known as 3DLABS Limited).

The US$50 million deal includes US$20 million to Creative for the licensing of certain technologies to Intel relating to ZiiLABS' high performance GPU technology. The second part of the deal is US$30 million to Creative for the transfer of certain engineering resources and assets in the UK subsidiary to Intel. The UK subsidiary is a design entity engaged in, primarily on behalf of ZiiLABS Inc. Ltd, the development of various silicon solutions, including the ZMS chips for Creative. The transfer of engineering resources and assets will be through the divestment of the UK subsidiary by Creative.

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#2
I just wish Creative would stop jerking around and release a proper hardware soundcard monstrosity with proper EAX 6.0 support, 256 3D sound channels and all the goodies they offered till now (Crystalizer, Elevation Filters, MacroFX etc) that would go beyond just PC's. Software sound engines in all modern games sound so numb and bland it's ridiculous. They can have all the reverb and i don't know what else effects, but they don't sound nearly as good as anyhing from a decade ago with EAX 2.0, 3.0 or EAX 4.0 support. Just fire up games like Thief, System Shock 2, Unreal or even modern ones like Doom 3 Resurrection of Evil with full fledged EAX 5.0.

If developers are interested in releasing crappy PhysX support, i'm quite sure they'd license EAX tech again. It's just that Creative didn't even bother to market their tech to anyone. EAX 5.0 is fantastic and they just left it to rot.
 
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#3
I just wish Creative would stop jerking around and release a proper hardware soundcard monstrosity with proper EAX 6.0 support, 256 3D sound channels and all the goodies they offered till now (Crystalizer, Elevation Filters, MacroFX etc) that would go beyond just PC's. Software sound engines in all modern games sound so numb and bland it's ridiculous. They can have all the reverb and i don't know what else effects, but they don't sound nearly as good as anyhing from a decade ago with EAX 2.0, 3.0 or EAX 4.0 support. Just fire up games like Thief, System Shock 2, Unreal or even modern ones like Doom 3 Resurrection of Evil with full fledged EAX 5.0.

If developers are interested in releasing crappy PhysX support, i'm quite sure they'd license EAX tech again. It's just that Creative didn't even bother to market their tech to anyone. EAX 5.0 is fantastic and they just left it to rot.
I hold onto my PCI X-Fi Fatality Pro for just that reason. It's STILL a fantastic soundcard that has never let me down and been nothing but stellar for gaming and music. The quality of their more recent offerings gives me no reason to change. I paid a small fortune for it when it was released but it has well paid for itself.

When I initially read the headlines I was worried they were selling audio tech. I was relieved to read they are farming out the GFX tech they have.
 
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#4
I just wish Creative would stop jerking around and release a proper hardware soundcard monstrosity with proper EAX 6.0 support, 256 3D sound channels and all the goodies they offered till now (Crystalizer, Elevation Filters, MacroFX etc) that would go beyond just PC's. Software sound engines in all modern games sound so numb and bland it's ridiculous. They can have all the reverb and i don't know what else effects, but they don't sound nearly as good as anyhing from a decade ago with EAX 2.0, 3.0 or EAX 4.0 support. Just fire up games like Thief, System Shock 2, Unreal or even modern ones like Doom 3 Resurrection of Evil with full fledged EAX 5.0.

If developers are interested in releasing crappy PhysX support, i'm quite sure they'd license EAX tech again. It's just that Creative didn't even bother to market their tech to anyone. EAX 5.0 is fantastic and they just left it to rot.
Windows 7/8(was to supposedly ) doesn't support hardware acceleration anymore. It's all software now. The only form of hardware acceleration that works on windows 7 is openal. The problem is it only supports 16bit output currently. Also, not many new games and programs support openal. Anything new will be a gimmick of software and a audio card with nothing exciting on them.
 
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#5
I just wish Creative would stop jerking around and release a proper hardware soundcard monstrosity with proper EAX 6.0 support, 256 3D sound channels and all the goodies they offered till now (Crystalizer, Elevation Filters, MacroFX etc) that would go beyond just PC's. Software sound engines in all modern games sound so numb and bland it's ridiculous. They can have all the reverb and i don't know what else effects, but they don't sound nearly as good as anyhing from a decade ago with EAX 2.0, 3.0 or EAX 4.0 support. Just fire up games like Thief, System Shock 2, Unreal or even modern ones like Doom 3 Resurrection of Evil with full fledged EAX 5.0.

If developers are interested in releasing crappy PhysX support, i'm quite sure they'd license EAX tech again. It's just that Creative didn't even bother to market their tech to anyone. EAX 5.0 is fantastic and they just left it to rot.
Games don't sound bland. Run your games through a home theatre system and you'll think differently. Altec Lansing MX5021???? Really. Beggars can't be choosers.

EAX 6.0 won't be worthwhile unless they can get game developers onboard, and there are so many sound card manufacturers for customers to choose from Creative is an afterthought. Creative should license EAX 6.0 to all the other soundcard manufacturers too, then the game developers will take the technology seriously.