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DeepCool Refreshes its Identity

btarunr

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Today, premier PC hardware manufacturer DeepCool reveals a new corporate brand identity, redesigned logo, and website. This new brand identity reflects a continuous evolution of the organization, its products, and the computer hardware industry as a whole. The new DeepCool logo is composed of multiple square unit elements like components that can be assembled into a complete system, representing the spirit of DIY PC building.

DeepCool has been developing high-quality computer hardware for enthusiasts and PC gamers for over 20 years. The new branding unifies each product line under DeepCool and embodies our focus on delivering performance hardware and components for the DIY PC community. Look out for all-new DeepCool products in the upcoming year that feature the new brand identity and logo designed for the modern age.



The new DeepCool brand identity is an extensive initiative designed to carry the company forward in better serving its partners and customers.

View at TechPowerUp Main Site
 

Mussels

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Oh great, now their logo is 8 bit - but with COLOUR!
 
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That reads DR to me...
 
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That reads DR to me...
Yup, that is definitely not a c.

Also, "refreshing your identity" sounds like the kind of thing a con artist would do :p
 
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That doesn't look so good. If it's a c and it's opening downward... seems ominous, like bankruptcy.
 
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Thank you to this new logo, i feel better served. :kookoo:
 
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As a graphic artist. That's stupid. For an average person, someone is really bad at Tetris.
 
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But they were already deepcool - how do you refresh this?

Apparently the artist had no idea either. Fools and money? Holy crap.. ehh rap, in new deepcool logo language
 
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As a graphic artist. That's stupid. For an average person, someone is really bad at Tetris.
Agree. Actually most new "minimalistic" logos could be drawn by paint in 5 minutes.
 
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Agree. Actually most new "minimalistic" logos could be drawn by paint in 5 minutes.
30 seconds or less for the well trained... :shadedshu:
 
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For just $50 I could design better than that :p
 
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Is anyone on earth "well trained" in Paint? :p
for a logo like this, no training needed, but that puts us back at 5 minutes or less... :rolleyes:
 

r9

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They should ask for their money back.
 
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If that's a C, I'll kiss somebody's butt, lol. Clearly looks like a lower-case R to me...
 

r9

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If that's a C, I'll kiss somebody's butt, lol. Clearly looks like a lower-case R to me...
I'm pretty sure there other forums that cover ass kissing .lol
 
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