DeepCool Refreshes its Identity

btarunr · Jan 11, 2021

Today, premier PC hardware manufacturer DeepCool reveals a new corporate brand identity, redesigned logo, and website. This new brand identity reflects a continuous evolution of the organization, its products, and the computer hardware industry as a whole. The new DeepCool logo is composed of multiple square unit elements like components that can be assembled into a complete system, representing the spirit of DIY PC building.

DeepCool has been developing high-quality computer hardware for enthusiasts and PC gamers for over 20 years. The new branding unifies each product line under DeepCool and embodies our focus on delivering performance hardware and components for the DIY PC community. Look out for all-new DeepCool products in the upcoming year that feature the new brand identity and logo designed for the modern age.

The new DeepCool brand identity is an extensive initiative designed to carry the company forward in better serving its partners and customers.

View at TechPowerUp Main Site

Mussels · Jan 11, 2021

Oh great, now their logo is 8 bit - but with COLOUR!

owen10578 · Jan 11, 2021

That reads DR to me...

Valantar · Jan 11, 2021

owen10578 said:
That reads DR to me...

Yup, that is definitely not a c.

Also, "refreshing your identity" sounds like the kind of thing a con artist would do

tripleclicker · Jan 11, 2021

That doesn't look so good. If it's a c and it's opening downward... seems ominous, like bankruptcy.

lemonadesoda · Jan 11, 2021

Thank you to this new logo, i feel better served. :kookoo:

my_name_is_earl · Jan 11, 2021

As a graphic artist. That's stupid. For an average person, someone is really bad at Tetris.

Vayra86 · Jan 11, 2021

But they were already deepcool - how do you refresh this?

Apparently the artist had no idea either. Fools and money? Holy crap.. ehh rap, in new deepcool logo language

cst1992 · Jan 11, 2021

owen10578 said:
That reads DR to me...

I see a DT.

LTUGamer · Jan 11, 2021

my_name_is_earl said:
As a graphic artist. That's stupid. For an average person, someone is really bad at Tetris.

Agree. Actually most new "minimalistic" logos could be drawn by paint in 5 minutes.

DeathtoGnomes · Jan 11, 2021

LTUGamer said:
Agree. Actually most new "minimalistic" logos could be drawn by paint in 5 minutes.

30 seconds or less for the well trained... :shadedshu:

Valantar · Jan 11, 2021

DeathtoGnomes said:
30 seconds or less for the well trained...

Is anyone on earth "well trained" in Paint?

1d10t · Jan 11, 2021

For just $50 I could design better than that

DeathtoGnomes · Jan 11, 2021

Valantar said:
Is anyone on earth "well trained" in Paint?

for a logo like this, no training needed, but that puts us back at 5 minutes or less... :rolleyes:

r9 · Jan 11, 2021

They should ask for their money back.

Gmr_Chick · Jan 12, 2021

If that's a C, I'll kiss somebody's butt, lol. Clearly looks like a lower-case R to me...

r9 · Jan 12, 2021

Gmr_Chick said:
If that's a C, I'll kiss somebody's butt, lol. Clearly looks like a lower-case R to me...

I'm pretty sure there other forums that cover ass kissing .lol

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DeepCool Refreshes its Identity

btarunr

Editor & Senior Moderator

Mussels

Moderprator

owen10578

Valantar

tripleclicker

lemonadesoda

my_name_is_earl

Vayra86

cst1992

LTUGamer

DeathtoGnomes

Valantar

1d10t

DeathtoGnomes

r9

Gmr_Chick

r9

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