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DSGi to Sell Dell Products in Europe

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Dell and DSG international plc (DSGi), one of Europe’s leading consumer electronics retailers, announced the availability of Dell notebook and desktop computers in DSGi stores. Beginning in January 2008, DSGi and Dell customers will be able to buy a range of Dell notebooks and desktops through PC World, Currys and Currys.digital stores in the UK, as well as Dixons.co.uk online. Customers will also be able to buy Dell products through the European network of DSGi store brands such as Electro World, PC City, and Elkjop. Customers can buy products in stores from Norway to Greece, and from Spain to Finland. Dell also plans to sell systems through DSGi stores in the Czech Republic, Hungary, and Poland. This agreement means Dell customers can call, click or visit retail stores throughout Europe to learn more and buy Dell’s award-winning products. DSGi’s unique TechGuys services in the UK will be extended across the new Dell products, providing full IT customer service availability including telephone support, installation and set-up. DSG operates similar support services across its European operations.

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