Elpida Memory, Inc., Japan's leading global supplier of Dynamic Random Access Memory (DRAM), today announced that it had begun sample shipments of its new 2-gigabit DDR3 SDRAM (product names: EDJ2116DEBG and EDJ2108DEBG) geared for use in consumer electrical appliances. The new SDRAM is the industry's smallest 2-gigabit DDR3 that supports an x16-bit I/O interface. The new 2-gigabit DDR3 SDRAM is well suited to consumer electrical appliances. It meets the high-speed DDR3-1600 (1600Mbps) standard likely to become the mainstream memory speed standard in 2011, uses energy-efficient 1.35V for the DDR3L-1333 memory speed and is compliant with DDR3-Plus (seamless BL4 access) for upgrading the performance of consumer electrical appliances. Compared with Elpida's existing x16-bit I/O products for use in consumer electrical appliances the new SDRAM uses 30% less current and its low 1.35V operating voltage increases its attractiveness as an eco-friendly DRAM. Product Features: x16-bit/x8-bit I/O DDR3-1600 high-speed access 1.35V operation for DDR3L specification DDR3-Plus (seamless BL4 access) Data output buffer can be set to low output (RZQ/5) Target applications: Digital TV, BD players, BD recorders, set top boxes and other consumer electrical appliances Tablet PCs Following sample shipments mass production is expected to get underway in the first quarter of CY 2011.