EVGA today unveiled a trio of custom-design GeForce GTX 1080 Ti graphics cards, besides the reference-design "Founders Edition" SKU already in its product stack. These include the range-topping GTX 1080 Ti FTW3 (model: 11G-P4-6696), the GTX 1080 Ti SC3 (model: 11G-P4-6593), and the GTX 1080 Ti SC Black Edition (model: 11G-P4-6393). Of these, the FTW3 and SC3 offer a full-featured iCX Technology cooling solution, complete with 9 thermal sensors, and RGB LED lighting preparation. The two feature EVGA's triple-fan version of the iCX cooler. The FTW3 features the highest factory-overclock, followed by the SC3. The SC Black Edition features a simpler dual-fan version of EVGA's iCX cooler, which has some of the heatsink-specific iCX innovations, but not the 9 onboard thermal sensors. This card could be priced closest to the $699 baseline, at which the company will sell the "Founders Edition" reference-design card. The company didn't reveal the all-important clock speeds, or pricing information.