Overclocked quantum bit
- Dec 6, 2007
- 16,869 (3.30/day)
- Quantum Well UK
|Processor||Intel Core i7-2700K @ 4GHz|
|Motherboard||Asus P8Z68-V PRO/GEN3|
|Memory||16GB (2 x 8GB Corsair Vengeance Black DDR3 PC3-12800 C9 1600MHz)|
|Video Card(s)||MSI RTX 2080 SUPER Gaming X Trio|
|Storage||Samsung 850 Pro 256GB | WD Black 4TB | WD Blue 6TB|
|Display(s)||BenQ XL2720Z (144Hz, 3D Vision 2, 1080p) | Asus MG28UQ (4K, 60Hz, FreeSync compatible)|
|Case||Cooler Master HAF 922|
|Audio Device(s)||Creative Sound Blaster X-Fi Fatal1ty PCIe|
|Power Supply||Corsair HX 850W v1|
|Mouse||Microsoft Intellimouse Pro - Black Shadow|
|Software||Windows 10 Pro 64-bit|
TOY MAKER TO THE WELL-HEELED Apple surprised just about everyone Wedneday by naming its latest Ipad, the third model in its line of shiny drinks trays, not 'Ipad 3' or 'Ipad HD' as had been widely anticipated, but just 'new Ipad'.
When asked about this by Miguel Helft of Forbes magazine, Apple's chief of worldwide marketing Phil Schiller responded with a throwaway line in reply.
I asked Phil Schiller why the name "new iPad" (and not iPad3, iPadHD). Answer: we don't like to be predictable.
Aside from the observations that this won't be the 'new Ipad' for long and won't be the last 'new Ipad' unless Apple stops developing and releasing newer models as time goes on - a prospect that is inconceivable for the device responsible for about half of the revenues of the most highly valued company in the world by market capitalisation - this is, to say the least and being polite about it, an unfortunate, even arrogant choice by Apple's top executives.
This will lead to lots of persistent confusion among the Apple faithful and detract from maintaining the Cupertino company's history of keeping its besotted fans who have more money than sense on the treadmill of upgrading to the latest Apple device every time it releases a new one.
It's arrogant because it shows that Apple doesn't care a bit whether or not it confuses its punters and the buying public at large. For Apple, its pride in its image as being too cool for its customers apparently is more important than communicating with them clearly and unambiguously. This naming of the third Apple tablet as just the 'new Ipad' exposes its arrogance.
Calling the new toy the same name as the old one is deceptive and moronic of Apple. It will cause lots of deliberate confusion over which version of the iPad people are talking about and dodgy sellers on eBay and elsewhere will offload the old model as the new model to the clueless.
Egan Orion made a good point when closing the article with this oberservation:
Steve Jobs would never have painted himself into this corner. He was much smarter than this.