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Fractal Design Announces Brand and New Product Launch for the US Market

Discussion in 'News' started by btarunr, Jan 20, 2011.

  1. btarunr

    btarunr Editor & Senior Moderator Staff Member

    Oct 9, 2007
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    Hyderabad, India
    Fractal Design, a leading European manufacturer of cases, power supplies, and cooling products for desktop computers has kicked off the launch of the Fractal brand and products in the United States at CES 2011. This Swedish based company has won multiple awards for its brilliantly designed premium cases for desktop PCs.

    Fractal Design unveiled their widely acclaimed Define Series R3, XL, Mini and Array cases.
    Also shown, were their two newest families of cases: the highly anticipated, high-performance - ARC Series, and the aggressive, yet value priced - Core Series as well as their premium line of case fans, PSUs and accessories.


    “We are very pleased with the amazing response we got at CES 2011. Fractal Design has done extremely well in Europe, Asia, Australia and Canada, and now we are excited to finally bring the Fractal brand and our unique product lines to the US market. We will be launching with select partners and expect product to be available in the US during the second half of ’Q1,” said Paul Heimbuch, President of Fractal Design North America.

    Now launching in the US, Fractal Design has already been a hit in the Canadian, Japanese and Australian markets. “In a few short months, Fractal Design has become one of our top selling case lines,” said Linus Sebastian of NCIX Canada. “We expect the latest Fractal case offerings to explode demand for Fractal Design product in the US and Canada.”

    With the continued evolution of the acclaimed Define Series of cases and the new Arc and Core Series of products, Fractal Design continues to be a leader in case innovation and has established itself as the case company that “listens”.

    “When we first saw the Fractal Define series of cases, we knew they were on to something.” said Kevin Wasielewski, CEO and Co-Founder of Origin PC.
    “The clean yet elegant styling should appeal to a very broad market segment of PC enthusiasts, and the out-of-the-box design/performance considerations were something we were very impressed with. In fact, we will be working closely with Fractal on future designs to help create what we feel will be nearly optimal case products for our customers and PC enthusiasts worldwide.”

    This commitment to the enthusiast community and the passion to provide premium features and elegant styling, while maintaining unsurpassed value, has become a key differentiator for Fractal Design.
    10 Year Member at TPU
  2. MilkyWay

    Aug 16, 2007
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    The R3 is stunning, simple yet elegant.
    Damn tempting cases!

    I think they are about £90 over here.
    10 Year Member at TPU
  3. Ipatinga

    May 18, 2009
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    Finally Fractal is in USA

    How I´m excited with this news.... thank you... thank you :respect:

    Specially now with the very cool and great cases like the Arc and Arc Mini (coming soon I hope).

  4. STCNE

    STCNE New Member

    Sep 1, 2010
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    Connecticut USA
    This is great, I am planning on using the Mini for my next build, and now I won't have to import it.
    Fractal makes the best looking cases on the market.
    EDIT: this is my first post? Guess I was lurking longer than I thought.
  5. Divide Overflow

    Divide Overflow

    Apr 15, 2009
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    This looks like a worthy upgrade from my Antec P180B.
  6. Dr. Nick

    Dr. Nick New Member

    Jan 21, 2011
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    Fractal Design is like a different shade of Lian Li. Very professional looking cases.
    If I were buying a case right now, Fractal Design would be among the first brands I look at.
  7. Xaser04


    May 15, 2007
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    A little over £80 from my last check.

    Having owned a Define R2 the R3 is top of my list for my new SB build. They really are great cases, well built, quiet, decent cooling (with additional silent fans) and plenty of room for cable management.

    The only issue I see with the Define series is the inability to run GPU's over 11.5" long (so no HD5970/HD6990) as they would foul the HD bays. If only Fractal could have made one of the bays removable it would be perfect. Can't have everything I suppose.
    Last edited by a moderator: Feb 3, 2016
    10 Year Member at TPU
  8. Breathless

    Oct 6, 2007
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