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Fractal Design Announces Brand and New Product Launch for the US Market


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Staff member
Oct 9, 2007
34,496 (9.18/day)
Hyderabad, India
Fractal Design, a leading European manufacturer of cases, power supplies, and cooling products for desktop computers has kicked off the launch of the Fractal brand and products in the United States at CES 2011. This Swedish based company has won multiple awards for its brilliantly designed premium cases for desktop PCs.

Fractal Design unveiled their widely acclaimed Define Series R3, XL, Mini and Array cases.
Also shown, were their two newest families of cases: the highly anticipated, high-performance - ARC Series, and the aggressive, yet value priced - Core Series as well as their premium line of case fans, PSUs and accessories.

“We are very pleased with the amazing response we got at CES 2011. Fractal Design has done extremely well in Europe, Asia, Australia and Canada, and now we are excited to finally bring the Fractal brand and our unique product lines to the US market. We will be launching with select partners and expect product to be available in the US during the second half of ’Q1,” said Paul Heimbuch, President of Fractal Design North America.

Now launching in the US, Fractal Design has already been a hit in the Canadian, Japanese and Australian markets. “In a few short months, Fractal Design has become one of our top selling case lines,” said Linus Sebastian of NCIX Canada. “We expect the latest Fractal case offerings to explode demand for Fractal Design product in the US and Canada.”

With the continued evolution of the acclaimed Define Series of cases and the new Arc and Core Series of products, Fractal Design continues to be a leader in case innovation and has established itself as the case company that “listens”.

“When we first saw the Fractal Define series of cases, we knew they were on to something.” said Kevin Wasielewski, CEO and Co-Founder of Origin PC.
“The clean yet elegant styling should appeal to a very broad market segment of PC enthusiasts, and the out-of-the-box design/performance considerations were something we were very impressed with. In fact, we will be working closely with Fractal on future designs to help create what we feel will be nearly optimal case products for our customers and PC enthusiasts worldwide.”

This commitment to the enthusiast community and the passion to provide premium features and elegant styling, while maintaining unsurpassed value, has become a key differentiator for Fractal Design.
Aug 16, 2007
7,180 (1.88/day)
The R3 is stunning, simple yet elegant.
Damn tempting cases!

I think they are about £90 over here.
May 18, 2009
18 (0.01/day)
Finally Fractal is in USA

How I´m excited with this news.... thank you... thank you :respect:

Specially now with the very cool and great cases like the Arc and Arc Mini (coming soon I hope).



New Member
Sep 1, 2010
236 (0.09/day)
Connecticut USA
System Name Lycanthropy
Processor i5 2500K
Motherboard ECS p67-h2a2
Memory 8GB Muskin Radioactive Series
Video Card(s) MSI R7770
Case Lancool K62
Audio Device(s) Ultra-Fi Dac41, Vintage Sherwood amp, STAX SR-5 Headphones
Power Supply XFX 850W
Software Win 7 64-Bit(Tried Win8 and never going back)
Benchmark Scores Reboots in 35 seconds flat, with a standard HDD. I'm a bit of an OCD tweaker. Using less than 100GB
This is great, I am planning on using the Mini for my next build, and now I won't have to import it.
Fractal makes the best looking cases on the market.
EDIT: this is my first post? Guess I was lurking longer than I thought.
Apr 15, 2009
488 (0.15/day)
Processor i5 4690K
Motherboard ASUS Z97-PRO Wi-Fi ac USB 3.1
Cooling Cryorig H5 Ultimate
Memory 16 GB Corsair XMS3 1600
Video Card(s) Sapphire R9 290X 8GB Tri-X OC
Storage Corsair Neutron GTX 240
Display(s) ASUS MG278Q
Case Corsair Carbide 600Q
Power Supply Seasonic Prime 750W Titanium
Software Windows 10 Pro 64
This looks like a worthy upgrade from my Antec P180B.

Dr. Nick

New Member
Jan 21, 2011
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System Name GigaVision
Processor AMD Phenom II X6 1090T
Motherboard Gigabyte 890FXA-UD5
Cooling Cooler Master V6GT
Memory 8GB(2x4GB) Corsair Vengeance
Video Card(s) Sapphire Radeon HD 6950 2GB
Storage too many to list currently
Case Cooler Master HAF X
Audio Device(s) Asus Xonar DX
Power Supply Corsair AX-750
Fractal Design is like a different shade of Lian Li. Very professional looking cases.
If I were buying a case right now, Fractal Design would be among the first brands I look at.
May 15, 2007
752 (0.19/day)
System Name Daedalus | ZPM Hive Mini
Processor Core i7 4700MQ @ 3.4Ghz (QC) | Core i7 8700K @ ??
Motherboard Intel H87m | MSI Z370i Pro Carbon AC
Cooling AC MX-2 & 2 x Exhaust Fans | Kuhler 620
Memory 16GB (2x8) Corsair Ven-X 1600MT/s | 16GB T-Group 8Pack 3200 C14
Video Card(s) GTX780m 4GB @ 950/6000 (-25 mV) | GTX1070 @ ??
Storage OCZ Arc 100 240GB Boot/ 1TB HD | Samsung 960 Evo Boot / 2TB HD
Display(s) 17.3" matte 1080p | Dell 1440p 144Hz G-Sync
Case Clevo P170SM | Corsair 250D
Audio Device(s) Onboard w/ 2.1 Onkyo Speakers | Onboard w/ Edifier 980T
Power Supply 230w Adaptor | Thermaltake Toughpower XT 675w
Mouse R.A.T 3
Keyboard Vengeance K70 w/ Cherry Red
Software Win 10 x64 | Win 10 x64
Benchmark Scores Daedalus - 3DMark11 - 8912 (+135/+500)
The R3 is stunning, simple yet elegant.
Damn tempting cases!

I think they are about £90 over here.
A little over £80 from my last check.

Having owned a Define R2 the R3 is top of my list for my new SB build. They really are great cases, well built, quiet, decent cooling (with additional silent fans) and plenty of room for cable management.

The only issue I see with the Define series is the inability to run GPU's over 11.5" long (so no HD5970/HD6990) as they would foul the HD bays. If only Fractal could have made one of the bays removable it would be perfect. Can't have everything I suppose.
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