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Fujitsu Announces "Floral Kiss" Brand of FMV PCs for Women

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#1
Fujitsu today announced the launch of the new Floral Kiss brand of FMV personal computers aimed at female users. The new series will be available throughout Japan beginning November 2 at electronics stores and from the Fujitsu WEB MART online store.

Based upon the design concept of bringing elegance to PCs, Floral Kiss is a new series that was planned and developed primarily under the direction of female employees.

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#2
Floral kiss...so what does the brown represent? Dirt or fertilizer? And if its a kiss then women should be kissing it? HA, you heard it ladies!! I'll be right back with a bag of Kellogg!!

Heh...sorry I've just never met a woman who was bonkers for brown. :D
 

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#3
Floral kiss...so what does the brown represent? Dirt or fertilizer? And if its a kiss then women should be kissing it? HA, you heard it ladies!! I'll be right back with a bag of Kellogg!!

Heh...sorry I've just never met a woman who was bonkers for brown. :D
Hershey's Kiss more like it
 
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#4
I find this a risky PR effort by fujitsu. It immediately ostracises 50% of the population but probably 80% of the market (more men buy gadgets than women... ).

They also used a "handicapped" opening mechanism. Are all women cack-handed? Of course not.

If they really want to target a certain "behavioural group" of people, then they should have some real hotkeys like twitter or facebook or cosmopolitan gossip column hotkey with the logo on it.

OMG I just looked at the keyboard of the blue agate edition. WHAT WERE THEY THINKING=?

Remove the odd opening mechanism and the design is actually quite nice. Brand it differently and they could have got a much bigger audience interested. I say, FIRE THE PR TEAM. Floral kiss indeed!
 
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#5
Not necessarily. Women were huge buyers of the iMacs and iBooks when they first hit the market. The concept of colorful outsides on computers hasn't gone away since even if Apple moved on. A lot of companies market it. The components and performance on them is crap but they sell because women want something cute or people in general just want the color. Car companies can do it to a degree but due to the price more people read before buying. PCs can be cheap. A cheap one with color is gonna sell without much research before purchase.

Heck I was part interested in a Toshiba thanks to the looks of it, including color. If I didn't catch more info on features it didn't have that competitors did, I might have got one instead of my Lenovo.

These ones have toned down colors but the brown...ehhh. Doesn't sell. M$ tried it with Zune. No matter how good that device was, can't sell something that looks like a square turd.

I don't even think Apple could market a brown device that sells...well...maybe.
 
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#6
Wife looked at them, said the purple one is ok, but overall Fujitsu doesn't know what women want.
 
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#7
Don't get me wrong. Marketing to women is not wrong; it makes business sense. And making gadgets "exclusive" to women is not wrong, per se, but it does significantly reduces your market. Something that strategically you don't need to do. SONY is good at this... making cute laptops that are gender neutral.

Remove the "girl only" branding and that silly opening catch from this product, and there is no reason these laptops couldnt be targeted to every able-bodied person and therefore be more successful through a bigger market.

I can understand women's product choices... I'll buy this one because it looks cute... but I don't think the "i'll buy this laptop because it is targeted only to women like me" is going to ENHANCE sales.

Call me a cynic, but I think they are going to try and price this at a premium because they believe women are not as cost conscious. And they hope to get some free advertising by web sites and magazines doing editorials on "a girls laptop".
 
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#8
Wow, when is Coach going to branch out from the handbag business into laptops and tablets? They'd be a shoe-in (pun intented).

This is kind of funny. The "girlie" software? It all could probably downloaded anyway. HP has been making custom skins for years now. And yes, including pink models.
 
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#9
"Floral" design with no abstract floral drawings on the case. Disappointment... i'm a big sucker for floral abstract drawings and i was hoping for such treat but then this. Oh well.
 
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#10
For all you brown haters, my grandmothers decorating colors are brown and blue. Those are the same colors that she has decorated with since here and my grandfather first moved out. She also has a lot of earthy stuff also. I kinda like the color brown myself.
 
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MeanBruce

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#11
I find this a risky PR effort by fujitsu. It immediately ostracises 50% of the population but probably 80% of the market (more men buy gadgets than women... ).

They also used a "handicapped" opening mechanism. Are all women cack-handed? Of course not.

If they really want to target a certain "behavioural group" of people, then they should have some real hotkeys like twitter or facebook or cosmopolitan gossip column hotkey with the logo on it.

OMG I just looked at the keyboard of the blue agate edition. WHAT WERE THEY THINKING=?

Remove the odd opening mechanism and the design is actually quite nice. Brand it differently and they could have got a much bigger audience interested. I say, FIRE THE PR TEAM. Floral kiss indeed!
Well I don't know about you, but I love being ostracized, mostly in the middle of the night, yet twice on Sundays.:D
 
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#12
Forum full of virgins, lol! :laugh::laugh::laugh::laugh:

 
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#14
first binders and now this?
 
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#15