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Fujitsu Announces "Floral Kiss" Brand of FMV PCs for Women

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#1
Fujitsu today announced the launch of the new Floral Kiss brand of FMV personal computers aimed at female users. The new series will be available throughout Japan beginning November 2 at electronics stores and from the Fujitsu WEB MART online store.

Based upon the design concept of bringing elegance to PCs, Floral Kiss is a new series that was planned and developed primarily under the direction of female employees.





As the first PC to be released under the Floral Kiss brand, Fujitsu will be offering an Ultrabook developed in an all-out pursuit of elegance, from the size and design of the model to its accessories, mouse, AC adaptor and other peripheral devices, and even to the applications. Featuring the latest Windows 8 OS, a high-performance 3rd generation Intel Core i5 processor, and 500 GB of hard disk space, the new notebook PC's specs are sure to make for a user-friendly experience. It also provides access to My Cloud, Fujitsu's proprietary personal cloud service that will be available as a full-scale service from today.

The new series also includes a model designed in collaboration with the jewelry brand "agete." That model is scheduled to be exhibited at a number of agete's shops.

In recent years, with women accounting for nearly half of PC purchases, the Floral Kiss project was born from the desire of Fujitsu's female employees to create a PC that women would find appealing. The new series, developed under the concept of bringing elegance to all aspects of PC design—from hardware to applications—was created with this aim in mind.

1. Elegant design down to the details

The Floral Kiss series features a unified design sensibility that has been developed for the female consumer—from the PC's design to accessories, such as the mouse and case, and optional add-ons. Users can select their favorite color from among three variations: Elegant White, Feminine Pink and Luxury Brown.

The top casing has been constructed with an elegant and refined gradation with gold trim, and it features a flip latch that can easily open the display—even by users with long fingernails. The power button is adorned with a pearl-like accent, and the power status LED and Caps Lock key are decorated with diamond-cut stone for a sophisticated look. An exquisite gold ring frames each key on the transparent keyboard, highlighting its elegant style. In addition, the outtake and intake vents all feature a floral motif design.

The included AC adaptor and wireless mouse are compact and fit easily into the hands of all users. At the same time, zirconia adornments and other details that give them a stylish appeal.

2. Custom-designed applications

Floral Kiss comes standard with a number of convenient, fun and original applications that users can enjoy in their daily lives.

SCRAPBOOK: Digital scrapbook for effortlessly collecting the user's favorite websites

SCRAPBOOK automatically stores and organizes pictures and URLs of the items, retail stores, recipes, and other content that users come across when they are casually browsing the web. The application also allows users to create theme-based collages for saved content such as web captures.

Content can easily be managed as a digital scrapbook, and users can perform quick comparisons of their favorite stores and products for even greater convenience.



DIARY: Automatically creates a personalized diary

With DIARY, users can create their very own diary by automatically storing and organizing Facebook and Twitter posts as well as photos they have downloaded to the computer—all in chronological order. This is a convenient way to make a diary from information that is casually shared with friends.



Offers 12 daily Horoscopes by Fortune@nifty

With "12 Horoscopes by Fortune@nifty," users can check their horoscope every day for the present and following day.



3. Design collaboration model with the jewelry brand "agete"

Also offered is a model designed in collaboration with the jewelry brand agete, which is known for its drive to constantly offer stylish new products that reflect the latest trends in women's lifestyles and fashion.

The body of the notebook employs a basic purple color scheme in line with agete's brand colors, and the top casing is crowned with the agete logo. In contrast to the other models, the collaboration model features a tan keyboard with a cursive key font type, and an antique-style pattern on the two palm-rest areas. The packaging box, unique to this product, also has an original design that fits well with agete's international perspective. In addition, it comes with an original PC case and pouch.

The collaboration model can be viewed at a number of agete shops throughout Japan.

Floral Kiss by Fujitsu Facebook Page

Today Fujitsu is launching "Floral Kiss by Fujitsu," a public Facebook page for the Floral Kiss series. By taking advantage of Facebook's communication tools, customers can gain access to exclusive information related to Floral Kiss products, promotions, WEB MART, and product support. In addition, users are also able to receive timely information from Fujitsu's female employees about how to take full advantage of Floral Kiss in their daily lives.

Pricing and Availability

 
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#2
Floral kiss...so what does the brown represent? Dirt or fertilizer? And if its a kiss then women should be kissing it? HA, you heard it ladies!! I'll be right back with a bag of Kellogg!!

Heh...sorry I've just never met a woman who was bonkers for brown. :D
 

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#3
Floral kiss...so what does the brown represent? Dirt or fertilizer? And if its a kiss then women should be kissing it? HA, you heard it ladies!! I'll be right back with a bag of Kellogg!!

Heh...sorry I've just never met a woman who was bonkers for brown. :D
Hershey's Kiss more like it
 
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#4
I find this a risky PR effort by fujitsu. It immediately ostracises 50% of the population but probably 80% of the market (more men buy gadgets than women... ).

They also used a "handicapped" opening mechanism. Are all women cack-handed? Of course not.

If they really want to target a certain "behavioural group" of people, then they should have some real hotkeys like twitter or facebook or cosmopolitan gossip column hotkey with the logo on it.

OMG I just looked at the keyboard of the blue agate edition. WHAT WERE THEY THINKING=?

Remove the odd opening mechanism and the design is actually quite nice. Brand it differently and they could have got a much bigger audience interested. I say, FIRE THE PR TEAM. Floral kiss indeed!
 
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#5
Not necessarily. Women were huge buyers of the iMacs and iBooks when they first hit the market. The concept of colorful outsides on computers hasn't gone away since even if Apple moved on. A lot of companies market it. The components and performance on them is crap but they sell because women want something cute or people in general just want the color. Car companies can do it to a degree but due to the price more people read before buying. PCs can be cheap. A cheap one with color is gonna sell without much research before purchase.

Heck I was part interested in a Toshiba thanks to the looks of it, including color. If I didn't catch more info on features it didn't have that competitors did, I might have got one instead of my Lenovo.

These ones have toned down colors but the brown...ehhh. Doesn't sell. M$ tried it with Zune. No matter how good that device was, can't sell something that looks like a square turd.

I don't even think Apple could market a brown device that sells...well...maybe.
 
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#6
Wife looked at them, said the purple one is ok, but overall Fujitsu doesn't know what women want.
 
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#7
Don't get me wrong. Marketing to women is not wrong; it makes business sense. And making gadgets "exclusive" to women is not wrong, per se, but it does significantly reduces your market. Something that strategically you don't need to do. SONY is good at this... making cute laptops that are gender neutral.

Remove the "girl only" branding and that silly opening catch from this product, and there is no reason these laptops couldnt be targeted to every able-bodied person and therefore be more successful through a bigger market.

I can understand women's product choices... I'll buy this one because it looks cute... but I don't think the "i'll buy this laptop because it is targeted only to women like me" is going to ENHANCE sales.

Call me a cynic, but I think they are going to try and price this at a premium because they believe women are not as cost conscious. And they hope to get some free advertising by web sites and magazines doing editorials on "a girls laptop".
 
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#8
Wow, when is Coach going to branch out from the handbag business into laptops and tablets? They'd be a shoe-in (pun intented).

This is kind of funny. The "girlie" software? It all could probably downloaded anyway. HP has been making custom skins for years now. And yes, including pink models.
 
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#9
"Floral" design with no abstract floral drawings on the case. Disappointment... i'm a big sucker for floral abstract drawings and i was hoping for such treat but then this. Oh well.
 
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#10
For all you brown haters, my grandmothers decorating colors are brown and blue. Those are the same colors that she has decorated with since here and my grandfather first moved out. She also has a lot of earthy stuff also. I kinda like the color brown myself.
 
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#11
I find this a risky PR effort by fujitsu. It immediately ostracises 50% of the population but probably 80% of the market (more men buy gadgets than women... ).

They also used a "handicapped" opening mechanism. Are all women cack-handed? Of course not.

If they really want to target a certain "behavioural group" of people, then they should have some real hotkeys like twitter or facebook or cosmopolitan gossip column hotkey with the logo on it.

OMG I just looked at the keyboard of the blue agate edition. WHAT WERE THEY THINKING=?

Remove the odd opening mechanism and the design is actually quite nice. Brand it differently and they could have got a much bigger audience interested. I say, FIRE THE PR TEAM. Floral kiss indeed!
Well I don't know about you, but I love being ostracized, mostly in the middle of the night, yet twice on Sundays.:D
 
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#12
Forum full of virgins, lol! :laugh::laugh::laugh::laugh:

 
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#14
first binders and now this?
 
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#15