AMD: "You know, anything will sell in this market. Let's take these harvested chips that our partners don't seem to want, and configure them as a discrete product in a way that doesn't even make the best use of its own resources, and sell it for too much money." (releases RX 6400/6500)
Nvidia: "I can't believe we haven't done that already. Hey, intern; get on that." (releases GTX 1630)
Everybody (mostly) hated the 1030, but at least it initially landed at a reasonable price point, particularly with any kind of discount, which wasn't usually too hard to find. Counter to popular opinion, they could game if one stuck to less-recent titles at low-to-medium detail and resolutions. The 1630 looks like it could do the same, but needs a USD30 price cut at minimum. To those asking for sub-$100, it ain't gonna happen outside of rebates or clearances, since less than that won't even cover production/distribution costs (speculating there, of course).