Gearbox Signs In-Game Advertising Deal

Jimmy 2004 · Mar 26, 2008

Gearbox Software has reached a deal with advertising company Double Fusion to bring in-game advertisements to some of its future titles. Double Fusion will be providing the developer with dynamic advertising technology to deliver the ads and integrated sponsorships, although Gearbox has not yet disclosed which games will contain these adverts. The companies commented that they will "work together to ensure that all advertising programs are appropriate and add value to the gamers' experience." In-game ads look set to become more common over the next few years, with big names such as Microsoft and EA already having agreed to similar deals.

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TechnicalFreak · Mar 26, 2008

I hope this makes games less "expensive", because then they have 'sponsors' (companies who advertise in the game(s).

hat · Mar 26, 2008

In-game ads can bite my red hot glowing ass. (Futurama reference)
Sure it's fine now but imagine the future. Imagine Battlefield 3142... hop in the Gundam-like hovercraft thingy but YOU HAVE TO GO THROUGH 10 ADS FIRST =/

GJSNeptune · Mar 26, 2008

Unless a game is free, ads are unacceptable. I will not spend money to view ads. Period.

Wile E · Mar 27, 2008

GJSNeptune said:
Unless a game is free, ads are unacceptable. I will not spend money to view ads. Period.

The I assume you don't have cable? lol Just takin a cheap shot. :toast:

Anyway, I don't care if there's adds if they fit well into the game (like billboards in a city) AND it lowers the price of the game. I'm tired of paying $50-60 for a new game. It's ridiculous. I think games should cost around $35 at most. $20-25 if it has ads.

DanishDevil · Mar 27, 2008

We can all dream, can't we Wile E? :shadedshu

AsRock · Mar 27, 2008

TechnicalFreak said:
I hope this makes games less "expensive", because then they have 'sponsors' (companies who advertise in the game(s).

hehe YEAH RIGHT!.

hat said:
In-game ads can bite my red hot glowing ass. (Futurama reference)
Sure it's fine now but imagine the future. Imagine Battlefield 3142... hop in the Gundam-like hovercraft thingy but YOU HAVE TO GO THROUGH 10 ADS FIRST =/

OMG HATS ass glows lol..

I wounder if company's be able sell weapons in a 3D shooter LMFAO. Probably a Newegg ad quoting some thing like buy a Razer to kill your enemy quicker with.

I was annoyed with Copany Of Hero's xpac forcing me to be online to play SP game never mind ads in game lol.. Cos if i see a DELL PC like i did in FEAR i'll shoot every one of them lol.

DanishDevil · Mar 27, 2008

I cracked every keyboard and every screen and computer in F.E.A.R. Not only because they were Dells, but because it was fun

If they make it fun, why not.

GJSNeptune · Mar 27, 2008

Wile E said:
The I assume you don't have cable? lol Just takin a cheap shot.

Anyway, I don't care if there's adds if they fit well into the game (like billboards in a city) AND it lowers the price of the game. I'm tired of paying $50-60 for a new game. It's ridiculous. I think games should cost around $35 at most. $20-25 if it has ads.

Cable's a bit different. We've been putting up with ads on TV for decades, but we have a few options. We can change the channel, skip over them with DVR, or walk away for a few minutes. In a game, you can't do any of those. You can walk away, but you'll probably miss something.

The more passive ads are okay, but being real companies, real brands, real products, they bring me out of the game environment with a big backhanded slap of reality.

effmaster · Mar 27, 2008

GJSNeptune said:
Cable's a bit different. We've been putting up with ads on TV for decades, but we have a few options. We can change the channel, skip over them with DVR, or walk away for a few minutes. In a game, you can't do any of those. You can walk away, but you'll probably miss something.

The more passive ads are okay, but being real companies, real brands, real products, they bring me out of the game environment with a big backhanded slap of reality.

Well said

We all need to consider the cons and values of in-game advertising.
If you all look at the costs of making a next gen game today its gotten super expensive. Companies are getting bought up left and right by the bigger companies (EA, Activision, Microsoft, Sony) because they are allowing themselves to be bought out seeing as how they cant keep up with the costs of producing anext gen game of today.

I think that a little bit of advertising is fine as long as it isnt to extreme like many of EAs sports and racing games are.
I remember Burnout 3 for the XBOX basically had ads EVERYWHERE. It was starting to get REALLY ANNOYING TO ME to also see ads for OTHER EA GAMES LIKE TIGER WOODS, for example.
We can all accept a little bit of ads like the ones with Fear and the Dell computers No biggie I dont mind destroying them up either like Danish Devil said.

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Gearbox Signs In-Game Advertising Deal

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