On January the 8th, NVIDIA reclaimed the title of the manufacturer of the world’s fastest consumer graphics accelerator, with the launch of the GeForce GTX 295. It was received adequately well by the press, for two factors: its performance, and its competitive pricing. NVIDIA, for the first time in generations of graphics technologies, chose to price its high-end offering competitively, and hasn't used its industry-leading position to warrant a high price. Unfortunately, the company seems to be in no mood to hand over the benefit the consumers, not by stepping up its prices, but by not keeping up to its demand. NVIDIA, which believes in the concept that selling a GeForce GTX 260 for a price well within US $200, at the expense of profits, relies on sales volumes to do the job of making up for its losses, and/or reduced margins. To an extent, the company’s moves to redesign the reference PCB for the GTX 260, and subsequently letting partners have a common design kit to come up with their own PCB designs, seems to have helped the cause. That isn’t the case with GTX 295. Its power design and the requirement of two sets of high-grade components seems to have hit the company’s plans of letting it sell for its competitive price, which it would rather channelize in subsidizing the GTX 260. Popular tech commentator Theo Valich in his blog writes: So what did NVIDIA gain out of GTX 295? The bragging rights of having made the fastest graphics accelerator, which in turn the company hopes to impact the sales of its other, more popular, accelerators such as GeForce GTX 260, and the new GTS 250. Inquiries on inventories of GTX 295, have been made by Theo Valich, to popular retailers the world over. Several retailers have replied saying their inventories of the GTX 295 were on a decline, and that the manufacturers (NVIDIA partners) were not keeping up with the demand. Popular American retailer Newegg.com currently has five brands of GTX 295 in stock, with that of one brand already out of stock. If you have plans of buying a GTX 295, it would be a good idea to materialize them now, not that you will be left with no alternatives later on.