To pave the way for the GeForce GTX 680, which will arrive later this month in small but sizable quantities, with wide availability in the months to come, NVIDIA is cutting the prices of its GeForce GTX 580 graphics card. The GF110-based behemoth of 2011, will now start at 339.8 EUR, according to European price-aggregators such as Geizhals.at. The new price makes GeForce GTX 580 1.5 GB cheaper than the Radeon HD 7950, and having a slightly improved price-performance ratio. The 3 GB variants of GeForce GTX 580 are priced similar to the HD 7950. The GTX 570 starts at 249 EUR.