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GIGABTYE AORUS Gaming and AERO Creator Notebooks Sweep Red Dot Design Awards 2020

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The leading personal computer brand, GIGABYTE, recently received the 2020 Red Dot Design Award for two creator laptops from the AERO line - AERO 15 OLED & AERO 17 - as well as two professional gaming laptops - AORUS 15G and AORUS 17X. The recognition further establishes GIGABYTE's role as a market leader in the laptop industry.

There were over 6,500 entries from 60 countries contending in this year's Red Dot Design Awards. GIGABYTE is committed to producing the AERO Creator Laptop and AORUS Gaming Laptop lines in Taiwan. With their ultra-slim bezel, Xrite Pantone color calibration, Microsoft Azure AI, and other industry leading technologies, GIGABYTE's laptops have already been recognized with the European Hardware Awards for Best Notebook as well as receiving Taiwan Excellence Awards. The notebooks are now honored with the 2020 Red Dot Design Award.



AORUS: Redefining Gaming Laptops
AORUS laptops are fast and powerful, with screens that offer a high refresh coupled with mechanical keyboards that are exceptional. In 2020, AORUS takes it further by collaborating with G2 Esports, a professional global esports team, to develop a custom-built gaming laptop that caters to professional gamer's needs. The comprehensive and integrative design concept was crucial for GIGABYTE in winning the award.

The product design was infused with a sense extreme performance, with the flagship AORUS 17X being inspired by super cars and a fighter jet. The chassis is created using CNC (Computer Numerical Control) technology, carving the all-aluminium chassis into a robust frame with defined angles. RGB LED lights are scattered from end to end showcasing the flagship laptop's overwhelming speed and power.

The second winning laptop, the brand new AORUS 15G, is a professional gaming laptop for on-the-road gamers: though also equipped with a mechanical keyboard, the AORUS 15G is lighter and has a longer lasting battery. The design of AORUS 15G was also inspired by sports cars with the side of the chassis embellished with faux race car side decals to create a feel of extreme sports while adding a touch of minimalist modernism.

AERO: An Equilibrium of Performance and Mobility
The aesthetic of the creator laptops in the AERO line are inspired by science fiction films. The full aluminium chassis is finished with NIL (Nano-Imprint Lithography), presenting superior quality that is simple but by no means underwhelming. Steven Chen, VP of GIGABYTES' Mobile Business Center, stated that the beauty of AERO laptops lies in "More Possibilities" and therefore they must have lighter bodies, long-lasting batteries, and great performance without any compromise due to overheating.

The AERO line is well-balanced in many aspects, visual artist Rus Khasonov was inspired by AERO to create videos with the AERO 15 OLED, "With AERO, I can render with After Effects and edit with Photoshop at the same time. I'm deeply impressed that such a light body can offer such performance."

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I'm no fanboy, but I thought Apple was THE leading Personal Computer brand.
 
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I'm no fanboy, but I thought Apple was THE leading Personal Computer brand.
See that little blue "Press release" sign? Every company will call themselves leaders in their market...
 
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See that little blue "Press release" sign? Every company will call themselves leaders in their market...
No actually I don't see that in the article at all.
Do tell.
 

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No actually I don't see that in the article at all.
Do tell.
If you read the article in TPU main site, you will be able to see it tagged as "Press Release"

Red Dot awards in the region of thousands a year?
 
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If you read the article in TPU main site, you will be able to see it tagged as "Press Release"

Red Dot awards in the region of thousands a year?
Yes, but it's not limited to technology, anything that can be categorized under product design, brand & communication design, and concept design is eligible for the award, and they don't look at products that didn't send a submission. So yhea it's not really a measurement to know that X product for year Y is better than the competition. Those guys are more looking for a balance between aesthetic/features/(good enough) performance, or products that are disruptive in a good way, so that awards might be meaningless for people just looking for an indicator of absolute performance.
 
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