I dont know if anything gigabyte says is true, but I totally prefer mobo´s from GB over Asus. Sure Asus make great "looking" boards with great cooling, but I have found Asus boards often to be very unstable with bios's that are more tweaked for OC than stability. Id like to have both, my GA-P35-DS4 is one of the best boards I ever had. I can hardly touch a Asus board without it getting damaged, my DS4 has gone through hard treatments and it still works perfectly without any issues??? My Asus Maximus Formula is great, but comes nowhere near the stability of my GB board.