• Welcome to TechPowerUp Forums, Guest! Please check out our forum guidelines for info related to our community.

Graphics Card Prices Could Soar Amid Increasing Memory Prices


Staff member
Aug 19, 2017
1,252 (0.84/day)
The prices of graphics cards have been perhaps the most controversial topic among PC enthusiasts lately. High demand and low supply of the latest generation GPUs have lead to the massive price increase over MSRP. Graphics card makers, AMD and NVIDIA, have already announced that this situation is not going to get better until March ends. However, there seems to be another possible issue appearing slowly on the horizon. According to the Chinese website MyDrivers, the prices of graphics cards are expected to increase thanks to the increasing prices of memory used in them, presumably including both the slower GDDR6 and the faster GDDR6X memory.

The source claims that the new memory price increase is going to take place after February 12th, when Chinese New Year ends. As both the NVIDIA GeForce RTX 3000 series Ampere generation and AMD Radeon 6000 series generation use GDDR6X and GDDR6 respectively, that means that the increased prices of these memory types could increase the MSRP, which is already above its original intent.

View at TechPowerUp Main Site
Apr 1, 2017
222 (0.14/day)
System Name The Cum Blaster
Processor R9 3900x @ 4.35ghz CCD0, 4.25ghz CCD1
Motherboard Gigabyte X470 Aorus Gaming 7 Wifi
Cooling NH-D15S
Memory 4x8GB Crucial Ballistix @ 3800C16
Video Card(s) Sapphire Pulse 6800 XT 2.5ghz @ 1.037v GPU & SOC
Storage Lots
Display(s) 4k60hz, 1080p144hz, 1080p60hz
Case Obsidian 750D Airflow Edition
Power Supply EVGA SuperNOVA G3 750W
Nov 15, 2020
23 (0.07/day)
System Name Jaegermeister
Processor R5 5600X, max PBO
Motherboard Gigabyte B550 Aorus Pro V2
Cooling be quiet! Dark Rock Pro 4 w/ MX-4 thermal paste
Memory 2x16GB Crucial Ballistix 3600MHz CL16 (16Gbit Micron Rev.B) - @ 3800MHz, CL16
Video Card(s) Powercolor Red Devil 6600XT w/ MX-4 thermal paste
Storage 1x 2TB WD SN550 (storage), 1x 1TB SK hynix Gold P31 (boot)
Display(s) 1x Gigabyte G27Q, 1x MSI Optix G241
Case Phanteks P500A (non-digital), w/ 4x 140mm Arctic P14 PST CO fans
Audio Device(s) (Onboard) Realtek ALC 1220-VB
Power Supply Super Flower Leadex III 750W 80+ Gold
Mouse Logitech G203
Keyboard HyperX Core RGB
Software Windows 10 unfortunately
Benchmark Scores TBD
Just when you thought, "surely it can't get any worse..."
Jul 10, 2010
1,216 (0.30/day)
USA, Arizona
System Name SolarwindMobile
Processor AMD FX-9800P RADEON R7, 12 COMPUTE CORES 4C+8G
Motherboard Acer Wasp_BR
Cooling It's Copper.
Memory 2 x 8GB SK Hynix/HMA41GS6AFR8N-TF
Video Card(s) ATI/AMD Radeon R7 Series (Bristol Ridge FP4) [ACER]
Storage TOSHIBA MQ01ABD100 1TB + KINGSTON RBU-SNS8152S3128GG2 128 GB
Display(s) ViewSonic XG2401 SERIES
Case Acer Aspire E5-553G
Audio Device(s) Realtek ALC255
Power Supply PANASONIC AS16A5K
Mouse SteelSeries Rival
Keyboard Ducky Channel Shine 3
Software Windows 10 Home 64-bit (Version 1607, Build 14393.969)
Guess it is time to jump on them HBM2/2e/3 memory graphics cards. Oh wait...
Sep 10, 2016
737 (0.40/day)
Riverwood, Skyrim
System Name Storm Wrought | Blackwood (HTPC)
Processor AMD Ryzen 7 3700x @stock ~4.25GHz boost speed | i7 2600k
Motherboard Gigabyte X570 Aorus Pro WIFI m-ITX | Some POS gigabyte board
Cooling BQ Dark Rock Slim, BQ shadow wings 3 High Spd, stock 180mm |BQ Shadow rock LP + 4x120mm Noctua redux
Memory G.Skill Trident 2x8GB 3600MHz 14-15-16-30 | 2x4GB 2000MHz @1866
Video Card(s) Gigabyte GTX 1080ti Aorus Xtreme Edition | MSI LP GT 1030
Storage SX8200 Pro 1TB, 850EVO 500GB, 2 & 8TB Seagate Barracuda, LG Blu-ray | 120GB Sandisk SSD, 4TB WD red
Display(s) Samsung UJ590UDE 32" UHD monitor | Sammy 1080p 55" TV
Case Silverstone TJ08B-E | Custom built wooden case (Aus native timbers)
Audio Device(s) Onboard, HD 599 cans | Logitech z163's
Power Supply Corsair RMx 550 | Corsair SF 450
Mouse GMMK w/ Zelio V2 62g (78g for spacebar) tactile switches & Glorious black keycaps| Some logitech one
Keyboard Rapoo v56 | Some logitech one
Software Win 10 Edu | Ubuntu 20.04
Benchmark Scores Look in the various benchmark threads
I guess that will be another $100+ to the prices of the 30 series and RDNA 2 cards which are already excessive unless you're in the states


May 22, 2015
9,217 (3.99/day)
Processor Intel i5-6600k (AMD Ryzen5 3600 in a box, waiting for a mobo)
Motherboard ASRock Z170 Extreme7+
Cooling Arctic Cooling Freezer i11
Memory 2x16GB DDR4 3600 G.Skill Ripjaws V (@3200)
Video Card(s) EVGA GTX 1060 SC
Storage 500GB Samsung 970 EVO, 500GB Samsung 850 EVO, 1TB Crucial MX300 and 3TB Seagate
Display(s) HP ZR24w
Case Raijintek Thetis
Audio Device(s) Audioquest Dragonfly Red :D
Power Supply Seasonic 620W M12
Mouse Logitech G502 Proteus Core
Keyboard G.Skill KM780R
Software Arch Linux + Win10
Look at the bright side: the more they cost, the more you save by not buying one.
Sep 1, 2020
612 (1.60/day)
Just shoot scalpers and coin miners and situation will go much better :D
Jun 5, 2009
189 (0.04/day)
System Name Cheeper
Processor i5-9400T uVolted
Motherboard ASUS B360
Cooling be quiet! Pure Rock Slim
Memory 16GB DDR4 2666
Video Card(s) GTX 1660 SUPER uVolted
Storage 1TB SSD Samsung 860 QVO
Display(s) LG 34" Ultrawide 75Hz
Case Aerocool Trinity Mini w/ 5V fans (no LED, just air)
Power Supply 350W be quiet!
Mouse Fujitsu LX901 Wireless
Keyboard Fujitsu LX901 Wireless
Software W10 Pro x64
At this point, I don't even care anymore.
Apr 8, 2010
788 (0.19/day)
Processor Intel Core i5 8400
Motherboard Gigabyte Z370N-Wifi
Cooling Silverstone AR05
Memory Micron Crucial 16GB DDR4-2400
Video Card(s) Gigabyte GTX1080 G1 Gaming 8G
Storage Micron Crucial MX300 275GB
Display(s) Dell U2415
Case Silverstone RVZ02B
Power Supply Silverstone SSR-SX550
Keyboard Ducky One Red Switch
Software Windows 10 Pro 1909
Just praying nothing in my pc breaks in the near future lol. Mother of god
Aug 12, 2019
635 (0.83/day)
System Name Custom
Processor i9 9900k
Motherboard Gigabyte Z390 arous master
Cooling corsair h150i
Memory 4x8 3200mhz corsair
Video Card(s) Galax RTX 3090 EX Gamer White OC
Storage 500gb Samsung 970 Evo PLus
Display(s) MSi MAG341CQ
Case Lian Li Pc-011 Dynamic
Audio Device(s) Arctis Pro Wireless
Power Supply 850w Seasonic Focus Platinum
Mouse Logitech G403
Keyboard Logitech G110
well i used to change gpu every 2 generation but now might have to change every 4 generations then.
Feb 14, 2012
2,132 (0.61/day)
System Name msdos
Processor 8086
Motherboard mainboard
Cooling passive
Memory 640KB + 384KB extended
Video Card(s) EGA
Storage 5.25"
Display(s) 80x25
Case plastic
Audio Device(s) modchip
Power Supply 45 watts
Mouse serial
Keyboard yes
Software disk commander
Benchmark Scores still running
So the 3060 Ti that I saw on Amazon for $1599 is gonna be $1799 now? Glad I have a spare 1060 in case my 2080 Ti ever dies!
Feb 10, 2020
94 (0.16/day)
It's anyway ridiculous, just like Mainboard prices in the last 5 years. And I don't believe it'll get better anytime soon, as even if they could offer it cheaper why would they, once they got used to the profits they made. And everyone is jumping onto the hype train cutting their share out of it. I mean, what is there to do. PC's are needed for nearly everything now. From work to research to past-time-activities.... and the "power hunger" of all application (research - but also games and crypto mining) just keeps increasing which means they know the consumer WILL have to buy something at some point or have to stop doing what it is they have the hardware for..... it's just like power in an area where only one provider is available.... what could you do if they argue that they have to increase prices with bullshit arguments? nothing. you just have to suck it up, no matter if it's right or not (good example - PGNE in the bay area ^^ ... try to get better power/water prices? Maybe now, that they burned down the county one time too often and filed for bankruptcy :D )

I get that chips are more and more complex and thus more expensive to design and produce. But the platform the chip is placed on didn't change much over the last 10 years. No matter if you look at Mainboard structure/materials or GPU boards. Yes, they got more layers. Yes, they got more lines and capacitors. But looking at the upper middle class you don't get that much more functionality from a brand new z590 board compared to a z170/z270 for instance (how many more sata-slots do you have? how many more M.2? Oh, yeah. A new PCIE-Standard.... that's worth .... something? :D ;) ). The same for GPU's. Neither the board design itself nor the way they are produced changed massively in the last 10 years and the "how do I get capazitators on this board and the lanes I need to connect them in between the layers" should have drastically improved in the same timeframe. Even designing the boards can't be that expensive anymore, as most of that is done by AMD/Nvidia and just adapted to the specific needs of the board partner. Takes some time, some manpower, some SW-Licences to get it done. After that it's assembly which still works not much different than it did 5 years ago.

In general besides the chips (and thus licencing fees / the cost of the chips on the MB or GPU - including RAM) the costs of production should have gone down massively and thus the prices of mid/high end mainboards/gpus should have stayed in a range of +10 to +25% of their all time prices and not artificially blow up like a woman after you take 30 seconds to answer the question "does this make me look fat?" (upper mid-range mainboards had been at ~200€ and high end started at ~300€ for instance - with z590 we START with the low end somewhere between 200-300€ and go up to 1k € for a MAINBOARD! ... it's bad enough that GPU's are in that price-range which should top out at max 700-800€ for "deluxe aqua" designs but mainboards now, too?).
Nov 20, 2013
4,978 (1.74/day)
Kiev, Ukraine
System Name WS#1337
Processor Ryzen 7 3800X
Motherboard ASUS X570-PLUS TUF Gaming
Cooling Xigmatek Scylla 240mm AIO
Memory 4x8GB G.Skill Ares OEM DDR4-3200 (B-die)
Video Card(s) GTX 1070 Ti
Storage Adata SX8200 Pro 1TB
Display(s) Samsung U24E590D (4K/UHD)
Case ghetto CM Cosmos RC-1000
Audio Device(s) ALC1220
Power Supply SeaSonic SSR-550FX (80+ GOLD)
Mouse Logitech G603
Keyboard Modecom Volcano Blade (Kailh choc LP)
Software Windows 10, Ubuntu 20.04 LTS
Even before all these news about memory shortages, and before 3000-series and 6000-series scalping, and before our current "short-lived revival" of mining, my RTX2060S was already more expensive on used market than whatever I paid for a new one. Makes me wanna downgrade, cause that's gonna be the first time my PC hardware turns to pure profit :pimp:


Aug 19, 2014
678 (0.26/day)
Look at the bright side: the more they cost, the more you save by not buying one.

Pretty much. Here sitting without computer for more than 6 months already. Neither I'm willing to buy a product which costs almost 20% or more from MSRP. Dream on fanboys.
Aug 13, 2010
4,849 (1.20/day)
"Graphics Card Prices Could Soar Amid Increasing Memory Prices"
Oh, that's fine. Their prices were too low so far, and we needed some adjustment
Feb 11, 2009
3,677 (0.80/day)
System Name Cyberline
Processor Intel Core i7 2600k
Motherboard Asus P8P67 LE Rev 3.0
Cooling Tuniq Tower 120
Memory Corsair (4x2) 8gb 1600mhz
Video Card(s) AMD RX480
Storage Samsung 750 Evo 250gb SSD + WD 1tb x 2 + WD 2tb
Display(s) Philips 32inch LPF5605H (television)
Case antec 600
Audio Device(s) Focusrite 2i4 (USB)
Power Supply Seasonic 620watt 80+ Platinum
Mouse Elecom EX-G
Keyboard Rapoo V700
Software Windows 10 Pro 64bit
idc if the end up costing 1 million, I wasnt getting one anyway for current prices so whatever, have a ball gpu makers
Mar 21, 2016
1,113 (0.55/day)
Increase the prices 500% I'll wait year the miners can have all the supply they want for their fantasy farmville coins.
Nov 11, 2004
8,931 (1.45/day)
System Name Overlord Mk MXVI
Processor AMD Ryzen 7 3800X
Motherboard Gigabyte X570 Aorus Master
Cooling Corsair H115i Pro
Memory 32GB Viper Steel 3600 DDR4 @ 3800MHz 16-19-16-19-36
Video Card(s) Gigabyte RTX 2080 Gaming OC 8G
Storage 1TB WD Black NVMe (2018), 2TB Viper VPN100, 1TB WD Blue 3D NAND
Display(s) Asus PG27AQ
Case Corsair Carbide 275Q
Audio Device(s) Corsair Virtuoso SE
Power Supply Corsair RM750
Mouse Logitech G502 Lightspeed
Keyboard Wooting Two
Software Windows 10 Pro
Benchmark Scores https://valid.x86.fr/33u9si
Mar 24, 2012
490 (0.14/day)
nice? haha. to those that end up refusing to buy new generation of GPU back in november/december because it was 100 or 200 over MSRP and hope things will get better in 2021....well good luck to you guys. it is time to re-evaluate our gaming rig and maybe ditch those 4k monitors so we don't need faster GPU to keep the in game performance high.

maybe things will get more to sane level by the end of this year.
Mar 28, 2020
965 (1.79/day)
In the end, console gaming looks like a way out of this price increase madness for PC components. Of course that is if you can get one.
Apr 19, 2018
469 (0.38/day)
Processor AMD Ryzen 9 3900X
Motherboard Asus ROG Crosshair VIII Hero WiFi
Cooling Corsair Hydro H115i
Memory 16Gb CL14 Ripjaws V @3666MHz
Video Card(s) MSI GeForce RTX2070
Storage Samsung 970 EVO Plus SSD
Display(s) Korean Unbadged
Case Cooler Master Cosmos
Audio Device(s) O2 USB Headphone AMP
Power Supply Corsair HX850i
Mouse Logitech G703
Keyboard Crap!
They don't even try to hide what they are doing anymore.
Nov 20, 2013
4,978 (1.74/day)
Kiev, Ukraine
System Name WS#1337
Processor Ryzen 7 3800X
Motherboard ASUS X570-PLUS TUF Gaming
Cooling Xigmatek Scylla 240mm AIO
Memory 4x8GB G.Skill Ares OEM DDR4-3200 (B-die)
Video Card(s) GTX 1070 Ti
Storage Adata SX8200 Pro 1TB
Display(s) Samsung U24E590D (4K/UHD)
Case ghetto CM Cosmos RC-1000
Audio Device(s) ALC1220
Power Supply SeaSonic SSR-550FX (80+ GOLD)
Mouse Logitech G603
Keyboard Modecom Volcano Blade (Kailh choc LP)
Software Windows 10, Ubuntu 20.04 LTS
Dec 22, 2011
3,509 (0.99/day)
System Name I'm sorry Dave, I'm afraid I can't do that.
Processor AMD Ryzen 7 3700X
Motherboard MSI MAG B550 TOMAHAWK
Cooling AMD Wraith Prism
Memory Team Group Dark Pro 8Pack Edition 3600Mhz CL16
Video Card(s) Palit GTX 980 Ti Super JetStream
Storage Kingston A2000 1TB + Seagate HDD workhorse
Display(s) Crossover 27Q 27" 2560x1440 + Hisense 43" 4K
Case Antec 1200
Audio Device(s) Don't be silly
Power Supply XFX 650W Core
Mouse Razer Deathadder Chroma
Keyboard Logitech UltraX
Software Windows 10
Benchmark Scores Epic
16GB continues to be ideal.