using MSI Afterburner I preset the Fan Speed on a Scale setting ..example: 40*c = 35% fan speed, 45*c= 40%, 60*c = 52%, 65*c = 57%, and 70c = 62%.
IDLE : 37 - 39*c depending on room temperature .. normally for me since Winter time is kept at 72-74 degees Farhenheit indoor temperature.
LOAD: (based on 15 minutes @95-99%) : 64 -67*c been tops..never had 70*c plus temps yet. This is using Alien vs Preditor benchmark, Unigine Heaven 2.1 , 3DMark 2011 and
3DMark Vantage, Tom Clancy HAWX 2 benchmark. Only game I own and play is World of Warcraft which is not 3D demanding.
Fan noise barely noticable @ 60% , have not had anything boosting Fan Speed above 70% so can't tell ya much. But like any other Video Card unit running 80-100% it will be loud.
But I would expect the MSI Frozr II to be less noisy escpecially when I said 60% or less hardly noticable.
Note: if you have more than 1 Monitor connected.. the Temps will be higher .. think of an electrical outlet .. you are placing a larger load therefore more strain/ demand. I only have 1 -24inch LCD monitor via DVI.