They know they will win in the long run, just by dropping support for older O.S.'s and changing platforms.
This is how they got me in a nutshell.
As the free upgrade expired, I downed Windows 10 Anniversary ISO using media creation tool (ie not using the "accessibility" free update route), low and behold it accepted my Windows 7 Pro genuine retail key. I then checked the license type (using
this method), low and behold I was still on Retail license(
screenie). I still use Windows 7 Pro pretty much daily on my desktop. Then as a family member had said they felt their Laptop was "zipper" under Win 10 vs 7 I then did take advantage of the free "accessibility" upgrade, yes it was immoral and unethical method of gaining Windows 10 for that piece of kit and I hold my hand up to it
.
I've also read that you can still activate Windows 10 with a Win7/8/8.1 key, no idea if it's true.
Worked for me on my desktop, screen shot above and my
Hexus.net thread with 0 comments
. None of my kit had had Win 10 whilst free upgrade option was available, nor the beta/tech.preview (even though had them on ISO due to signing up on insider program).