Yeah, it was weird today. I'm back using MSI AB, but even after I apply a profile, say 900/1375 (one I used often), a few seconds later it would be back to like 400/625 (my 2D profile). Sometimes it would stay, sometimes not. Weird..
Do you have unofficial overclocking enabled in AB? If so, what do you do for your fan? Customer curve in AB or what?